We spend our whole lives looking for something, anything to take our business to the next level, help us kick an addiction, have a breakthrough in our relationships, and more.
I have a friend who’s continually searching for the marketing tactic that’s going to take her business over the top. Every time she’s discovered something new, it’s as if she’s found another hidden gift under the Christmas tree.
Ongoing self-education is important, and I think it’s amazing that she’s always on the hunt for the breakthrough that’s going to help her grow her business.
But personally, I have long since given up on the idea of a magic bullet. I look at everything with a level head. It hasn’t stopped me from searching far and wide, but I’ve found every “magical” formula is plagued with one of three problems:
- It’s too difficult and time consuming to implement (even though the creators always say it’s “easy,” when realistically you don’t have five hours per day to implement – so you stagnate)
- It doesn’t help you out of the hole you’ve already dug (and many entrepreneurs have made mistakes too numerous to mention, whether it’s alienating their audience or breaking key promises), leaving you with little choice but to start over
- It doesn’t work – it could be because the strategy is out of date, it could be because the strategy never worked (scam), or it could be because there’s an ingredient intentionally or unintentionally missing in the strategy
Don’t mistake what I’m saying. I haven’t lost hope. Not even in the slightest.
What I’m saying is, first, you’ve got to pick something and go with it. Second, you’ve got to keep the faith and stay consistent with it. And third, you’ve got to be willing to blaze a trail and forge your own path to success. Because you can’t go the same way everyone else has gone and expect to get to where they’ve gotten.
Fundamentally, though, it doesn’t matter what the issue, or problem, or challenge is. You’re the miracle. You’re the magic bullet you’ve been waiting for.
If you want to grow your business, you could launch 52 videos in 2023.
If you want to get in a relationship, you could start asking your friends for referrals (“hey, do you have any hot, single friends?”).
If you want to shake an addiction, you could replace it with meditation.
I’m not saying it’s easy. I’m not even saying it’s comfortable. But that’s what makes you the miracle. Because at any given moment, you can get up off the couch and declare, “That’s it! That’s enough! It’s time for me to make a change!” And then go and do what you need to do.
You don’t need more strategy, or thinking, or reflection, or prayer to figure out what you need to do. You know what you need to do. What you need to do is go and do the scary thing.
Don’t wait for the miracle. You are the miracle, So, go and be the miracle for yourself, and for others. When others see that you can be the miracle, they’ll know that they can be the miracle too.
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