“We don’t want anyone taking our proprietary, custom-designed images.”
So, the graphical assets are locked up.
That’s how these decisions are typically made. But it’s short-sighted.
Every company needs a media page, a place where people can freely access and download their logos, pictures of their founders, product images, and other relevant assets.
Why?
The alternative is to force the people who want to (and may even be required to) talk about you online to take poorly cropped, bad-quality screenshots and use them on their blogs and websites. What exactly does that do to your online brand and reputation management?
Consider:
How do you want the people that come to your business – customers, bloggers, podcasters, influencers, affiliates, the media – to represent you?
Because know it or not, you are already being represented.
