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People have been telling me to make videos for Music Entrepreneur HQ for a while.
And I get it. Video content is huge right now.
People also like being able to see you, so they can get a better sense of who you are.
Well, ever since I started learning about James Schramko’s Own The Racecourse method, which was around 2016, I have been making videos. And technically, I’ve been making videos for Music Entrepreneur HQ well before that – the first one I uploaded was in 2014.
And the reality is that I started making video content back in 2009 – the same year I started podcasting. Only, my focus back then was on entertainment. I made video game and movie reviews.
This is What Happened When I Started Making Videos
I understand the importance or programmatic publishing as well as anyone else. But I often found making videos cumbersome, so I didn’t publish consistently.
I was also making multiple types of content.
I wrote blog posts, made podcast episodes, and created videos. Inevitably, I found that making video content took the longest, because of scripting, filming, editing, and other factors.
And when I finally started making more video content, people started saying things like:
“Why is your background always the same?”
“You look tense on your videos.”
“Your delivery is the same on video as it is on your podcasts.”
This was often because I was just excited about diving back in and getting in the habit of making videos instead of insisting on perfection. After all, you get better with practice, right?
But the feedback made me laugh a little. Because I was doing the very thing others were asking for, and apparently what they were imagining in their minds was a little different. I have no way of knowing for sure what they were imagining though.
Finding a Workflow Was Tedious
Even as I was making videos, it irked me that simple things would go awry.
For example, bad angles or lighting would make some raw footage virtually unusable.
Or some video software would only output mono audio instead of stereo audio (that was the issue with QuickTime) and I’d have to find a way to fix it in post.
Or filming with my smartphone gave me good quality video, but if I wanted better quality audio, I’d have to record the audio separately and match it up to the audio later.
Or editing software would be hard to learn, expensive, or missing seemingly simple features I needed.
Honestly, it was all a bit of a nightmare, and quite time-consuming besides.
Let me tell you something about me – I’m a “pick up and go” kind of guy. I spent many years as a visual artist, so I do appreciate that good things take time. I’m no stranger to putting time into projects. I have five books, after all.
But if I couldn’t find a way to streamline the process, I knew it wasn’t going to happen for me. I had far too many other urgent and important things to do to be able to dedicate enough time and energy to video.
Loom is a fast-growing video message app among entrepreneurs.
It’s incredibly easy to use, and it comes with all the functionality you need to create simple presentation style videos.
I’ve been experimenting with it as of late, and it has greatly streamlined and improved the process of making videos for me.
I’m not saying I can’t improve backgrounds, lighting, angles, and even my presentation style. But when I tweak the settings within Loom and hit record, I can rest assured everything is going to work out perfectly.
Once I’m done recording, I might need to make a few quick edits, but that’s it.
And the best part is that I can use any website or presentation I want as my background. Since I’m not always set up in beautiful environments (right now I live in a mostly unfurnished basement suite, okay?), I can add more personality to the videos with backgrounds that don’t look like my kitchen.
Here’s an example of something I did just the other week:
Now, just so you know, no one is paying me to talk about Loom. It just so happens that I learned about it, gave it a try, and I’m liking it.
All that to say, I am publishing weekly video content on my YouTube channel now.
I said 2020 would be the year of video, and honestly it has been. I have over 70 folders in Dropbox containing one or more video files, and most of those were created this year.
I also made a course and published it. And I’m almost ready to launch another.
So, for those who’ve been waiting on that video content, just know that there is plenty already, and more is coming.
Shh… Don’t tell anyone. Only the cool kids are talking about it.
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