On July 28, I will have published daily for a full year.
And what a journey it’s been. I can’t wait to share everything that has transpired since I started down this road.
Of course, I’ve had a lot of thoughts on what I want to do next, whether I want to continue to flow my energies into publishing daily, and what the future of this site (DavidAndrewWiebe.com) will be.
So, here’s the picture I see forming.
What I’m Planning for DavidAndrewWiebe.com
I’m thinking about turning DavidAndrewWiebe.com into a news site of sorts.
I will continue to publish in-depth, high-quality articles on a variety of topics related to creativity and entrepreneurship, as I’ve already been, but I’ve been thinking about incorporating bits from social media, other blogs, tools I use, and more.
I can’t see myself creating all the content on my own, so I might ask other writers whether they’d like to see their posts on my site, hire writers, solicit guest writers, publish a higher volume of shorter pieces, or otherwise.
I guess what I’m saying is – I’m thinking about turning this into a magazine site, with articles, news items, audio (podcasts), visual content (Instagram, YouTube, etc.), and recommended products or resources.
Currently, the site doesn’t get enough traffic to benefit from ads, so I probably won’t be aggressive with advertising, and instead focus on creating banners promoting my own products and services. I will probably use these banners across my other sites too.
Why Turn DavidAndrewWiebe.com into a News Site?
I have other sites serving different functions.
Music Entrepreneur HQ is my music business authority site and home to my podcast. Although I might begin publishing a higher volume of content there, for the most part, I just want to focus on in-depth, high-quality authority content moving forward.
Content Marketing Musician is home to my courses and coaching programs. Ultimately, it will be developed as my membership site for independent musicians. At some point, I might begin creating content for Content Marketing Musician, but the membership site alone will be a significant undertaking, so that time might be a way off.
Which means I can use DavidAndrewWiebe.com and Music Entrepreneur HQ to direct traffic to Content Marketing Musician. This is basically what I’ve been doing so far, and so long as I stay on top of communicating what’s available, it seems to work.
I could leave DavidAndrewWiebe.com alone for a while, and focus on other projects, but I’ve already created some momentum here, so why not ride the wave?
How is This Complementary to Your Other Projects?
The great part about looking at my sites as separate but connected entities, is that they can each serve a different function in the overall mission of inspiring creatives and creators.
Yes, there’s still a heavy music focus. But I’ve also posted a lot of pieces that are creativity, personal development, spirituality, or entrepreneurship oriented on DavidAndrewWiebe.com – not to say that this content isn’t applicable to any creative or creator.
But that’s kind of the point. I can share with, and help a broader creative audience here on DavidAndrewWiebe.com, while serving the music community (a big passion of mine) at Music Entrepreneur HQ and Content Marketing Musician. I can write about anything I want, and no one’s going to look at me like I’ve got a third leg.
I can also develop and launch a series of products on topics I know a lot about to help the creative community at large (podcasting, self-publishing, digital marketing, advertising, social media, and so forth).
DavidAndrewWiebe.com can be a hub where people come to learn about the latest happenings and items of interest in my world, as well as the creative world at large.
Do you have any thoughts on the new direction?
Feel free to let me know!
Film director Woody Allen said:
If you want to make God laugh, tell him about your plans.
Well, let’s just say that, if I find the need to course correct again, it wouldn’t be the first time God has laughed at my plans.
Either way, I’m excited to see how my projects are going to evolve, and the impact and difference they can make for creatives and creators just like you.
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