David Andrew Wiebe, May 2021Not all to-do items should be treated with the same level of urgency or respect.

All too often, as creatives and creators, we end up focusing more on appearing busy than stopping to think about what would make the biggest difference in our careers or lives. Because determining high impact actions requires more work than we’re often prepared to do, and besides, it forces us to remain in suspended inaction until we can identify those elusive difference making plans. So, we cling to busyness. Enlightenment can wait.

If we fail to identify the cost of busyness, though, we’ll never realize the benefits of homing in on singular – or at the very least a small handful of – actions that make lesser tasks irrelevant.

Last night, one of my friends called me up and shared that she had been meditating, which gave her the inspiration to act. Only, as she looked at her to-do list with new eyes, she began to realize there was nothing on her list that was going to create major forward momentum in her business let alone breakthrough.

And so often, this is exactly how our to-do lists look – just that we don’t notice.

The cost of busyness isn’t just time wasted on lesser tasks when you could have allocated the same time to more critical ones. It’s loss of opportunity and revenue, increased frustration (because of lackluster results), and most importantly, rising stress levels and a creepy crawl towards burnout boulevard.

But knowingness doesn’t result in action. For example, just because you know how to get in shape (as we all do), doesn’t mean you’re committed to those actions.

And so, we must sit with this issue of high impact actions, because knowledge alone doesn’t result in transformation.

Although this is a much longer conversation, I would argue that a good place to look is in your communication. How are you communicating, and who are you communicating with?

If the answer is “I don’t know” and “not many people,” then is it any wonder new doors aren’t opening in your life?

We need to be more intentional. And our answers to these questions need to be more exact. Because therein lies the secret to our overall effectiveness.

With that, here’s what I created for you this week:

David Andrew Wiebe

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Final Thoughts

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