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In 2016, I launched a personal development podcast called Using Your Power with co-host Maveen Kaura and published 62 episodes. Listeners loved it because they got a better sense of my personality and philosophies away from the world of music entrepreneurship, where Iโ€™ve been the most prolific.

In this episode, Maveen and I discuss endorsements. We look at how endorsements work in a variety of contexts, and prompt listeners to think about how they’re tapping into the power of endorsement in their lives.

Podcast Highlights:

00:11 โ€“ Why endorsements?
03:36 โ€“ How would you define an endorsement?
04:45 โ€“ Word of mouth endorsements
11:25 โ€“ Online reviews and forums
14:35 โ€“ Endorsements in sports
17:17 โ€“ Coke or Pepsi schools
19:40 โ€“ Business endorsements
23:02 โ€“ Examples of using social media in endorsements
25:12 โ€“ Personal endorsements
30:51 โ€“ Endorsements in entertainment
35:39 โ€“ Becoming endorsable
36:50 โ€“ Affiliate marketing
40:28 โ€“ Endorsing books
44:03 โ€“ Product endorsements
49:39 โ€“ Summary of the show and outro

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