There’s a conversation I’ve been having with myself and others. I’ve been stuck on it for a while, and I’m aware that I’ve been stuck on it.
Even with everything I’ve been able to accomplish to this point, I’ve become increasingly dissatisfied with my work life. And I’d like to shift the ratio from 80/20 client/me to 80/20 me/client.
I remind myself that my business is self-funded, and bootstrapped, and I must do whatever it takes to keep it afloat. And that might mean working long hours and making certain sacrifices.
I’m also aware that the conversation itself is entirely in the realm of survival. Survival is instinct, and there’s nothing wrong with it, but it does cause a certain malady I like to call solution blindness. Symptoms may include feeling stuck, aversion to trying new things, and missing opportunities that are right under your nose.
I shared my predicament with one of the leaders in the leadership program I’m taking, and they offered an answer I hadn’t heard yet.
It wasn’t around social media, or SEO, or building an SMS list, or some other digital marketing tactic.
They simply said:
Uncover what’s authentic to you and highlight that because that’s what people will be drawn to.
I wasn’t expecting that answer. It caught me off guard. It drew me right out of the recurring conversation I’d been having.
Yes, some people have a marketing problem. Some have a sales problem. Some have a trust, credibility, authority problem.
But some just need to know and to be who they are. Because being who they are would attract the right audience.Some just need to know and to be who they are. Because being who they are would attract the right audience. Click To Tweet
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