This is what I’ve realized.
Launching a product isn’t just about launching a product. It’s also about everything that goes along with it.
Things like:
- Blog posts
- Podcast episodes
- Videos
- Emails
- Sales copy
- Ad copy
- And so on
Publishing is great and all, but it doesn’t do much to help you launch or sell your product when it doesn’t connect to the topic, pain points, and benefits at hand.
Sending emails to your subscribers is a good idea. But you can’t build interest in your product without warming them up to it.
It’s nice to have your product and bonuses ready to go. But that’s just the starting point, since you need to develop your sales copy, video sales letters, sales pages, and more.
So, you can’t think of all these as separate anymore. You’ve got think of your product and marketing materials as a connected whole. One doesn’t work well without the other.
After all, it’s not just marketers that have grown in sophistication. It’s audiences too. If they can’t see themselves in the problems and benefits you’ve identified, they will not buy what you’re selling.
All this might seem obvious to seasoned marketers, but I’m just now coming to embrace it in a meaningful way.
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