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The Necessity of CreativityWhy is creativity so important in the information age?

On a granular level, this might be because information is available in abundance. In essence, anybody can find just about anything with a quick Google search. Certainly, it’s important for people to understand how to find the correct information and do proper research, but the free-flow of information has meant that there’s no point in simply being an answer guy (or gal) anymore. There are some exceptions, of course, but basic fact-mining is not a very useful skill.

You’ve probably seen the Jeopardy! game show on TV before. The contestants are usually those who’ve mastered the skill of memorization. People used to marvel at how smart they were. However, memorization isn’t a very valuable skill anymore, if it ever indeed was. There isn’t any need to know what can be easily found in a book, a reference guide, online, or some other place.

Everybody has the capacity to memorize. Some people are better at it, others aren’t. Still, it’s essentially a skill that anyone can exercise and develop. Like muscle memory, enough repetition will cause a person to remember information (like a date, a phone number or a name).

There isn’t anything wrong with logic. People love numbers, figures, charts and statistics. However, numbers fail to connect at a most basic human level. The information that we’re spoon-fed every single day isn’t necessarily fact. The media can make up whatever they want, so long as it accomplishes their end goals, which can be boiled down to one core thing; control.

Conversely, storytelling engages the mind and speaks to the heart. It reaches to the core of the human experience, because everyone has a story to tell.

This is also connected to the reason people sometimes struggle with their personal growth. It’s not because they don’t know the information they’ve been provided. It’s because it hasn’t really penetrated their heart yet.

Creativity is more than mere recitation of information. It may require knowledge and expertise, but more than anything it requires personal expression for it to qualify as true creativity.

For example, every painter might have the same colors to work with. However, does every painter have the exact same style? Does every painter’s paintings look alike? No. There may be similarities between finished works, but ultimately the result varies significantly depending on the person who is painting.

Creativity is also subjective. What one person likes, the other may not. Quality is not a discussion with an exact science when it comes to creative projects; it really is in the eye of the beholder, the ear of the listener, the mind of the reader, and so on.

Some people like rock and some people like hip hop. Some people like humor books, while others enjoy finance books. It’s a pointless discussion as to which is better, because one will always be better depending on personal interest.

Creativity enables an individual to transmute their own thoughts, beliefs, feelings and personal expression into a work with substance. This is the true power of creativity.

It’s interesting to consider that if someone else would have written this article, they probably would have worded things differently. They may have had different points to talk about.

Creativity requires thought, effort, and even risk. Fact checking requires very little. Is it any wonder that the rewards of creativity have the potential to outshine the rewards of unfocused and undirected thought?