👉 Get your FREE training now: Music Money Machine

95% of our programming is subconscious.

That means about 95% of our lives happen on autopilot.

We don’t make decisions based on the opportunities presented in the moment. We make decisions based on the past, and how things played out for us when we were confronted with similar situations.

I’m a foodie. And so is my best friend (surprise, surprise).

I’ve learned that to know which restaurants are good, you’ve got to be willing to go through the bad.

About a year ago, I moved to Abbotsford, BC, and my friend moved home to Vancouver, BC. We’re basically in the same locale.

Even though she’s familiar with Vancouver, it has been a while since she’s been back.

For the most part, I didn’t know the Vancouver food landscape. All I knew was that there was plenty to choose from.

And, when I visited last summer, I managed to find a couple of great ramen places.

Anyway, as a foodie, in exploring what’s out there, you inevitably come across food that isn’t anything special. Some of it is even terrible.

The Indian place I ate at last summer (in between the ramen)? Terrible.

But every time my friend and I eat at a place that’s subpar, the same scene plays out.

While my friend is busy regretting ever exposing herself to something new, I always remind her – “isn’t that the fun part about being a foodie?”

As a foodie, the colossal highs and sinking lows are par for the course. But when you stop and think about it, that’s what makes it fun.

You never experience big wins without a few losses along the way.

It’s the same thing in creativity, business, investments, or any area of life, isn’t it?

When we resist the “bad food” we go back to our programming. We return to what’s familiar and what’s “safe.” We dip into our pool of experiences and rely on our past to tell us what’s good and what isn’t.

No wonder there isn’t a lot of living in life!

No wonder we repeat so many experiences.

There could be dozens, hundreds, even thousands of amazing experiences just waiting to be savored.

But they’re often only found on the back of less desirable, uncomfortable experiences. You’ve got to be willing to try.

The point is this:

No matter what you’re looking to achieve, the critical piece is always mindset.

It’s often been said that success is 80% psychology and 20% tactics, but the truth is it’s closer to 100% psychology.

We put far too much emphasis on action and execution and nowhere near enough on our internal world.

Because our outer world always reflects our inner world.

If we were more conscious of that, we’d be able to make decisions that are present- and future-based, rather than being mostly past-based.

The Music Entrepreneur Code paperback

Shh… Don’t tell anyone. Only the cool kids are talking about it.

Get your copy of The Music Entrepreneur Code.

FREE Training: Music Money Machine