Establish Your Music Career Platform

Establish Your Music Career Platform

This post is part of The Renegade Musician Series.

What is the trend of the day?

As I write this, it’s platforms like Substack, Patreon, Medium, Twitch, Clubhouse, TikTok, and Telegram. In the future, it will be something else. That’s a guarantee.

If you can’t take subtlety, let me bludgeon you over the head with a dose of reality (spoiler alert):

All these platforms are going to follow the same trajectory. There will be early adopters and a few success stories. Everyone will jump on the platform. The algorithm will change, and it will get harder to grow an audience. From there, it will just keep getting harder and harder, until everyone jumps onto a new bandwagon, the platform gets shut down, it gets discontinued by the provider, or it wastes away in internet obscurity. Rinse, repeat.

In the meantime, artists are losing the audiences they worked so hard to attract and build over the course of months and years. Didn’t anyone think to come up with a backup plan?

I’ve been teaching this for as long as I can remember but listen well – begin building your email list TODAY.

Now, I don’t take issue with any of the platforms of the day or even the ones to come.

But a Renegade Musician knows that when they’re building on someone else’s property, they’re building on rented land. Sure, they take advantage of the tools available. But they prioritize building their own platform. They build assets. Two things – a website and an email list.

How many Facebook groups have been deleted? How many YouTube channels are getting demonetized or outright banned? How many personalities and content creators are getting shadow banned and de-platformed by Amazon?

I don’t know about the future, but as I write this, that number is sky high, mostly because of the pandemic, as well as the insane politics and censorship it has brought to the fore.

In 2020, as lockdowns were beginning, my friend was looking to post a meme about past pandemics on Facebook. Before he could even post, Facebook alerted him that his post wouldn’t be seen by anyone.

I’m sorry, but if you still think building exclusively on rented land is a good idea, you’re out of your gourd. Censorship can only be exercised by publishers, not social media platforms. And yet we stand by and allow it to happen. We cast our vote by playing by their rules instead of creating and living by our own. We devalue our constitutions and charters of rights by adhering to values other than freedom.

If you still think building exclusively on rented land is a good idea, you’re out of your gourd. Click To Tweet

You need a space you own, and control, and you need it now. You need to build it into a robust empire with rich multimedia content, music and merch (a store), and calls to action to join your email list. You need to be aggressive in growing it, and patient in seeking results.

Your home base is crucial to your success. It doesn’t just help you book shows, as one of my young musician friends so naively said. It protects you against loss. It’s risk management of the highest order. It’s also your perpetual sales engine if you do it right.

7 Ways to Improve Your Marketing as a Musician

7 Ways to Improve Your Marketing as a Musician

Your music marketing efforts might be on track already.

But are there things you could do to expand your fan base and earn a greater income faster? Of course there are! Your music marketing could always be better.

Here are seven ways to improve your marketing as a musician.

1. Review & Iterate on Your Music Career Goals

Now, this might seem like a complete waste of time, and yet it’s the only way to tangibly improve or transform your music and marketing efforts.

Because if you’re not clear on what your goals are, how do you know whether your marketing is even effective?

You must have clearly defined, achievable goals to know whether what you’re doing is even working.

If you don’t have goals, take the time to write them down.

Remember – goals are not accomplished in the mind. They are accomplished out in the world! If you do not write them down, how do you plan to take them from imagination to vivid reality?

Goals are not accomplished in the mind. They are accomplished out in the world! Click To Tweet

If you do have goals, then take the time to review them. Check to ensure you’re headed in the right direction and see if your actions are still consistent with your goals.

If not, revise!

Here’s the thing about successful people – they are always writing and rewriting their goals, reviewing them, revising them, writing down income figures they want to reach, and more. They make a big production out of the whole process!

2 Types of Goals

Now, when it comes to goal setting, I always look at two types of goals: quarterly goals and yearly goals.

And my quarterly goals are there to build up to my yearly goal.

It would be wise to recognize that, realistically, you can probably only add one thing to your career every 90 days, because everything takes time.

Recording an album every 90 days, for example, would be quite ambitious. You could certainly set a yearly goal of recording a new album mind you.

Something you could have as a quarterly goal is releasing a single or EP. Or maybe adding a new marketing channel.

But again, think in terms of what you can accomplish in 90-day increments. It will take a lot of the guesswork out of setting and achieving goals.

2. The Promotion of Music Gets Easier When You’re Clear on Your Brand

The clearer you are on your brand as an artist or band, the easier it will be to determine how to promote your music and where.

The clearer you are on your brand as an artist or band, the easier it will be to determine how to promote your music and where. Click To Tweet

Let’s say you’re a new artist with some great singer-songwriter music, but you don’t know who your music is for, or why people would listen, or who you need to be for your audience.

If your music is great but you don’t have a brand, I’m sorry to say you’re going to fail as an artist.

On the other hand, if you’re a female pop singer whose message is female empowerment, and your image, lyrics, artwork, and everything else is all oriented around that, it’s going to make it so much easier to promote your music.

After all, there are major mainstream artists whose image is all oriented around the idea of female empowerment already and they are massively successful.

So, consider what your core purpose is. What is your mission? What is your reason for existing? That’s your brand.

Once you know that, you can figure out all the other details like colors and logos and fonts. That stuff doesn’t matter as much unless you know what your core purpose is.

3. Identifying Platforms for Musicians Where You Need to Create a Presence

We’ll talk more about social media and other platforms where you can post your music later in this guide.

But the most important platform is bar none your artist website. I’m not talking about a Blogger blog. I’m not talking about a LiveJournal installation. I’m not talking about anything that you can’t personally own and control.

The most important platform is bar none your artist website. Click To Tweet

There are different solutions depending on what you’re looking for. You can go with a great solution like Bandzoogle or you can go in the self-hosted WordPress site direction I’ve advocated for years.

SiteGround is an awesome solution:

SiteGround

Either way, you need a central space where people can go to find everything about you.

You’ll want to build out your press and media kits, share videos and your music, add high quality photos, put email signup forms up and so on.

On every page, make it clear what your call to action is, it’s always good to have a focus for that. If you go too broad and try to get people to do too many things, your marketing is going to suffer.

But if you focus on getting visitors to do one thing, you can vastly improve your results and conversion rate.

Also take advantage of a tool like SimilarWeb to find where major artists are most active.

I looked up the band Korn and found that their fans engaged with them most on YouTube, Instagram, Twitter, and Facebook.

Social media traffic

What artists were you influenced by? What artists do you sound like? You can go and look up their website on SimilarWeb to find out where they’re getting the most traffic from. And that’s going to give you a good idea where you should put your focus as well.

4. Learn How to Promote Your Music on Spotify & Improve Your Marketing

First, determine whether your audience actively listens to music on Spotify. If they’re not using Spotify, trying to send them there is a futile effort.

You’ll need to redirect your energies towards sending them to platforms where they do listen to music, whether it’s Amazon, TIDAL, Apple Music, or otherwise.

And if they prefer CDs, then make sure you press some CDs.

But if you’ve already confirmed that people do listen to your music on Spotify, here are some things you can do:

  • First is to run pre-save campaigns. We hear more and more about these recently, and they are working great for a lot of artists.
  • Second is to get your music playlisted. You might not be able to get into the top playlists, but you can certainly create your own, you can look for smaller playlists, you can collaborate with others in creating playlists together. Getting on playlists will pique the algorithm, so think outside the box and find ways to get on as many playlists as possible.
  • Put Spotify links on your website or blog. This is an obvious thing that sometimes gets missed, so be sure to link up your music on Spotify so your fans have a quick and easy way to access it directly from your website.
  • Next, put the Spotify logo on your posters, business cards, and print material. Even today, there are plenty of people that don’t know that an independent artist can distribute their music everywhere for a small fee. So, you will find that your fans are surprised and amazed that you have your music on Apple and Spotify and Amazon and elsewhere. Let people know. You can put QR codes on your print materials too.
  • Also use Spotify embeds to distribute your music further. You can put it on your own website or blog, you can put your embeds on social networks like BitClout where you can embed media directly on the platform. You can request your friends and fans and family to embed your music on their websites or blogs too. And the more places your music is seen the better the chance people will listen to it.

By the way, this is what a Spotify embed looks like:

5. Know Your Music Social Media Platforms

It so often happens that artists and bands get years into their music promotion efforts without giving their strategy a refresh.

If, for example, you haven’t even reviewed your plan in the last two years or so, you’ve been missing out on the TikTok craze.

Chances are you already know about YouTube, Facebook, Instagram, and Twitter (Twitter is especially hot right now). You might have profiles and pages set up on these networks already. And that’s great.

But these aren’t the only places for music can go. In fact, there are some social networks that have been set up specifically for musicians.

Bandcamp, for example, is an eCommerce solution, but it also has a social media component to it. And you can sell your music at whatever price you want using their platform.

Then there’s SoundCloud. A lot of reviewers like to use SoundCloud embeds on their blogs. And you may want to utilize it for press purposes as well.

And then there’s also platforms like ReverbNation. They may not be as popular as they used to be. But these sites still exist, they still offer some services, and you might be able to find some use for them.

So being aware of the various platforms available, how you can utilize them, how you can grow your fan base on them, is integral to you having better music marketing campaigns.

It’s never been more critical to refresh your plans every few months because new platforms are popping up all the time.

6. Master Social Media Marketing for Artists

This is how I would go about mastering social media marketing.

Your first step is to make your Dream 100 list, follow them, and model their posts.

What is a Dream 100 list?

Think of all the artists that you look up to. Think of the artists you’ve been influenced by. Think of the artists you sound like. These are the kinds of people that should be on your Dream 100 list because they have access to the audience you’re trying to reach.

And while you may not get any immediate traction from signing up to their email list, interacting with them on social media, and introducing yourself, over the long haul, if you continue to interact with them, if you add value, if you leave meaningful comments, if you buy their products, you’ll get their attention.

And once that happens, who knows? You might be able to get a shoutout, they might ask you to do a co-write, you might have the opportunity to appear in one of their music videos.

This is a long-term play though. You’re not going to get any results from it in the short term. But if you keep at it, you’re going to see good things happen.

The other note I’ll make about social media is to find the pathway. We recently talked about a pathway for Twitter in a video. And by pathway, I mean a steady, consistent, and reliable way to grow on specific social networks.

Right now, it’s easy to build on networks like TikTok, but that’s only because they’re new and their algorithm hasn’t been tarnished, yet. Guaranteed, it’s going to happen at some point.

So, no matter the social network, there is a way to grow, you just need to tap into it.

But understand this can take a lot of effort. It can take a lot of time to figure out what works on each platform so you can’t give up early. Expect that it’s going to take a year or more.

7. Even Unknown Music Artists Can Play to Their Strengths

As I already shared, all audiences have already been built. There’s no need to start from scratch anymore.

All audiences have already been built. There's no need to start from scratch. Click To Tweet

But for some reason many artists still insist on starting at square zero and building from there.

Look at your Dream 100 list and determine how you can build a relationship with each of them. They have access to your audience.

And if you had a Dream 100 list before reading this post, take a moment to review and update it. Who have you connected with? Who haven’t you reached out to yet? What relationships are working? Which aren’t? Have you been able to work your way in or buy your way in? Have you guest posted, appeared on podcasts, or done YouTube collaborations yet? Have you run retargeting ads?

You don’t need to build the audience. You just need to get in front of the audiences that are already out there. So, start thinking on those terms, because there are many ways to get in front of the audiences and the communities that have already been built.

And it’s much easier to go about things that way than to insist on converting one fan at a time playing one dive bar at a time.

Conclusion, Improve Your Marketing as a Musician

No matter what point you’re at in your music career, if you take the time to optimize and calibrate your music, marketing, and your ongoing efforts to be heard, to grow your fan base and earn an income from your passion, you can improve your results.

And by following the steps and tips outlined in this guide, you can have breakthrough, transformative results you haven’t been able to get in your music career yet.

It’s all a matter of how you value the information because if you don’t act on it, or if you only apply parts of it, you’re not going to get the full results.

Improve your marketing with our Digital Marketing Essentials for Musicians course.

Why You Must Build Your Own Platform as a Musician

Why You Must Build Your Own Platform as a Musician

I know, I know.

Social media is just so much fun. And it’s so easy to get people’s attention, right?

All you’ve got to do is post a picture of your butt in a thong, your enormous bicep, or your impressive guitar collection, and you get dozens, hundreds, sometimes thousands of engagements on your post.

Look, if this is your hobby, and you’re just testing the waters to see which ripple people are drawn to today, more power to you. But if somewhere in the back of your mind you think a dump truck is going to come rolling into your driveway to deliver the mad stacks you’ve earned on the back of your social media performance, you’ve made a grave mistake…

I’ve said it before, and I’ll say it again.

Sometimes, the people who seem to be killing it are secretly broke.

And sometimes, the people who seem to be struggling are secretly killing it.

And nowhere does that apply more than in the online world. You would do well to remember that (especially before playing the comparison game).

Engagement does not lead to income. And I understand that more views on your YouTube video or Medium article might mean more pennies, but it’s kind of moot unless you can get people to stick around over the long-haul. And nurturing your audience is probably the hardest part unless you know what you’re doing.

Trust me when I say I did a lot of things that were supposed to help me build engagement with my audience long-term, and that didn’t make Music Entrepreneur HQ any less of a rollercoaster ride. The “hockey-stick” up and to the right growth chart is a myth so far as I’m concerned…

But what we’re really talking about here is protecting your assets.

My business coach, James Schramko, calls it owning the racecourse.

The idea is this. If all you own is the racehorse (social media profile), but not the racecourse (the social media platform), you can be taken out of the race at any time! And if you’ve got any kind of business savvy, you see why that’s a position of compromise, not of power.

More than ever, social media sites are eager to shut people down for saying the wrong thing, and I could give a damn what your opinion on that is, but last I checked it was a free world, and censorship violates the terms of what it means to be a social media site. If you’re going to pick and choose the narrative you want to push, you’re a publisher, not a public space for discourse.

If you’re going to pick and choose the narrative you want to push, you’re a publisher, not a public space for discourse. Click To Tweet

All that to say, you need to build assets you can hold onto. That means two things as an artist, you need a website and an email list.

You need to build assets you can hold onto. Click To Tweet

I don’t know what clown makeup goof-off you’ve been learning from, or what their methodology is. If it doesn’t include building your own assets, you’re learning from a shill or charlatan whose knowledge of internet marketing is busted at the foundation. And as we’ve already looked at, foundations are expensive to repair.

If you’re smart about it, you will never need to lose your entire audience the next time the modern-day MySpace or Vine equivalent shuts down.

So, your music career plan needs to include your website and your email list. Prioritize it.

Music Industry Resources to Help You Grow & Advance Your Music Career

Music Industry Resources to Help You Grow & Advance Your Music Career

Looking for music industry resources to help you grow and advance your music career?

It’s often been said you can’t go it alone.

But equally true is you can’t do it all yourself.

What you need is a powerful list of resources to help you on your journey.

In this post, I cover a lot of indispensable music industry resources. So, let’s get to it!

(My site is supported by readers. This page contains affiliate links. If you purchase anything through our links, we may earn a small commission at no additional cost to you.)

Books

The New Music Industry helps you find your footing in the modern music industry and tells you everything you need to know about digital marketing.

The Music Entrepreneur Code teaches you how to get paid for your passion and impact more fans without wasting years of your life and thousands of dollars.

How To Make It in the New Music Business covers everything you could ever want to know about releasing music, promotion, playing live, and more.

Six-Figure Musician makes you present to the level independent musicians can rise to without even being signed. Six-figures isn’t even the ceiling.

All You Need to Know About the Music Business is fun, easy to read, and packed to the rafters with valuable information.

Blogs

Music Entrepreneur HQ covers essential marketing, mindset, and monetization topics every musician must be aware of.

Ditto Music always has plenty of great advice for unsigned artists looking to build a profitable and successful music career.

DIY Musician Blog covers everything you could ever want to know about doing it yourself and making it happen as an independent artist.

Music Distributors

Ditto Music gives you expansive reach and allows you release as much music you want for one, low annual fee.

CD Baby is O.G. music distribution and they are still among the best. For a flat fee (per release), your music will basically remain on mainstream music streaming sites and online stores perpetually. Releasing under many artist or band names is easier with CD Baby than just about anyone else.

DistroKid offers the same advantages as Ditto Music and is even more focused on distribution than many other companies that are constantly expanding their offerings.

Podcasts

The New Music Industry Podcast covers the latest strategies, tactics, and mental models in creating the life you want through music.

Being in a Band with Monica Strut offers excellent lessons in mindset, advertising, making money and more.

The New Music Industry Blueprint Podcast gives you direct access to the former manager of Taylor Swift, Rick Barker. The show features great interviews, cutting-edge social media strategies, and mindset dumps you’ll find paradigm-shifting.

DIY Musician Podcast is a long-running podcast covering news, interviews, and the music business through the lens of the leading music distributor.

Web Hosting

SiteGround is my recommended solution for 80% of users, because of how fast, reliable, and easy it is to use. You can install WordPress on your hosted domains without so much as a click of a mouse.

Website Builders

WordPress is still the best tool to build your central online hub on. But I do recommend the self-hosted solution, as that gives you more control than WordPress.com (also see the Web Hosting section).

Bandzoogle is an incredible alternative to WordPress, though it won’t give you as much control. If you want a simple solution that just works, though, Bandzoogle is killer.

WordPress Themes

Elegant Themes is the best provider of premium, customizable themes including one of my favorites – Divi Theme. Trust me, Divi Theme is incredibly easy to use, especially compared to the alternatives.

Funnel Builders

10XPro is my absolute favorite funnel builder (and it’s so much more than that!). It’s possible you haven’t heard of it yet, as it’s new compared to ClickFunnels. But I think it’s got considerably more to offer.

Music Industry Resources, Final Thoughts

To get to where you want to go in your music career, chances are you’re going to need to grow.

You will need to work on your craft and become a great musician.

You will need to develop your brand, which will guide every decision.

Further, you will need to grow into a skilled digital marketer, build a rock-solid mindset, and even harness your inner entrepreneur.

So, never underestimate the value of powerful music industry resources. Always keep them at your fingertips, especially for those rainy days.

The Music Entrepreneur Code paperback

Shh… Don’t tell anyone. Only the cool kids are talking about it.

The Music Entrepreneur Code is my latest best-selling book, and it’s available here as well as on Amazon.

182 – Spiderweb Marketing for Musicians [Mini Course]

182 – Spiderweb Marketing for Musicians [Mini Course]

Are you having trouble trying to navigate digital marketing? Does it seem like everywhere you turn people are teaching tactics rather than strategy?

In this episode of The New Music Industry Podcast, I expand on a strategy I call spiderweb marketing I briefly touched on in one of my books.

Podcast Highlights:

  • 00:34 – Effective digital marketing
  • 01:07 – Benefits of spiderweb marketing
  • 01:52 – What is spiderweb marketing?
  • 02:29 – Getting your website/home base set up
  • 03:14 – Building your email list
  • 04:15 – Creating content/content marketing
  • 05:22 – Set the trap on social media
  • 06:29 – Distribute your music
  • 07:52 – Get out there and share/network/collaborate
  • 08:52 – Final thoughts
  • 09:42 – Interview with yours truly

Transcription:

I think you’re going to love today’s episode, because essentially, it’s a mini course about effective digital marketing.

I’ve shared about the idea of spiderweb marketing in the past, and even talked about it in my book, The Essential Guide to Creative Entrepreneurship.

The Essential Guide to Creative Entrepreneurship: Making and Selling Your Neon Yellow Tiger

But as I’ve been finding out recently, it’s something that has been resonating with readers and listeners like you.

And, I couldn’t be more thrilled, because if you understand this one thing, you will generate better long-term results in your music career.

You may have heard of the concept before, and it’s essentially the same as “Octopus Marketing”, but here’s an overview of what to expect and how to implement it in your music career.

Benefits of Spiderweb Marketing

Before we get into the specifics, I’d like to share with you why you might want to take the spiderweb marketing approach:

  • It’s a strategy – not just a tactic. Much of what’s being taught out there in the music business right now is tactics, not a strategy. Spiderweb marketing, on the other hand, is a legitimate strategy.
  • You can benefit from it long-term. Social networks change rapidly, and so do other platforms, apps and websites you don’t own. With spiderweb marketing, you can rest easy at night knowing that you get to keep your content and followers.
  • You can protect yourself against risk. Nobody likes losing precious followers. If you take advantage of spiderweb marketing, you’ll never have this problem.

There are other benefits, but this is a good starting point.

Okay, so What is Spiderweb Marketing?

When a spider erects a web, it usually rests at the center. The web extends out in every direction and is set as a trap for its prey.

Now, we don’t need to – and probably shouldn’t be – thinking of our audience as our prey. But otherwise the metaphor works out quite nicely.

Think of the spider, at the center, as your home base. Think of the web as the groundwork you lay to capture the attention of people and turn them into engaged followers, subscribers and customers.

So, let’s get into the practical side of things. Here’s what you need to do to get your spiderweb set up.

#1 – It All Starts with Your Website

You need a website. This should be a dot com domain name. And, you should have a hosting plan.

We recommend the ultra-fast Cloudways (affiliate link), but there are other great hosts out there. We used to promote Bluehost, but no more. Once they got bought out by a bigger company, they started sucking. Hard.

Cloudways

I would also suggest setting up your website on WordPress and purchasing a premium theme such as the Divi Theme (affiliate link), created by Elegant Themes.

Elegant Themes

I personally have a lifetime membership to their site and use the Divi Theme for most website projects these days. It makes it super easy to customize your website.

Yes, some of this is technical, even uncomfortable. But it’s worth the effort. And, you will begin to understand the importance of it as you explore next steps.

#2 – Begin Building Your Email List Immediately

If you aren’t already using an Email Service Provider (ESP), sign up with Mailchimp immediately.

MailchimpAgain, there are other great alternatives out there, but since Mailchimp is free to start, and they’re constantly adding new marketing features, it’s easy to recommend. I still use Mailchimp myself.

Key point: This and the last step are truly the crux of the spiderweb strategy. You’ve got to set up your home base, and on your home base, you must have email signup forms.

You must encourage your audience to get on your list one way or another. The standard marketing term for this is an “opt-in bribe” or “lead magnet.” Not sure I’m crazy about either of those terms.

But the idea is to give something to your visitors to build your list. It could be a free video, song, T-shirt, or anything your audience might find valuable.

My favorite tool for building an email list is Leadpages (affiliate). It costs something, but if you have traffic coming to your website, it makes it super easy for you to begin building your list.

Leadpages

#3 – Create Content for Your Website

Publish something new at least once per week. This can help you grow your email list, which is critical.

I believe your email and social media strategies are going to suck if you don’t have content. Content gives you an excuse to reach out to your audience regularly. It engages your fans and even attracts new ones.

It’s time to embracing being a publisher and being a publisher requires a long-term commitment.

If you’re going to blog, don’t just publish one blog post. Publish 500.

If you’re going to podcast, don’t just make one episode. Make 200.

If you’re going to make videos, don’t just make one video. You get the idea.

There’s no ceiling on how high you should or could go.

The point is that you must build up your catalog of content. Experiment and test often. Once you’ve built up your archives, you’ll have a much better idea of what works and what doesn’t.

Then, you can adapt your strategy to suit what your fans are genuinely interested in.

Most people just give up after a few posts. Don’t let that be you. You can do this, and the result is worth the effort, even if your hard work is met with crickets in the first two to three years.

#4 – Extend Your Reach into Social Media

With your home base established, you’re ready to “set the trap” on social media.

Can you see how most people have it backwards? They start with social media and then attempt to send people elsewhere (and, usually not their home base).

Is there truly any value in sending a stranger on Instagram over to Spotify to follow you? Will they even follow through on what you ask them to do? How can you be sure?

But what if you sent them from social media to your website to download your latest track in exchange for their email address? I think the return on investment (ROI) is self-explanatory. Overall, you’re going to get a much better result.

What’s great is that you can control what your users see first on your website and that’s a huge advantage. You can’t do that on your Facebook page.

I get it, this is a counterintuitive strategy. But it’s how I’ve continually built up my traffic and email list over time, as seen in an image you’ll be able to view in the show notes:

The Music Entrepreneur HQ traffic

It takes time and effort, but it works. If you’re consistent, and you keep with it, the effort pays off. Honestly, the ROI is ridiculous if you have all the right pieces in place.

#5 – Distribute Your Singles, EPs & Albums

If you haven’t already gotten your music out to popular streaming sites and online platforms using a service like Ditto Music (affiliate), then do so now.

Ditto Music - Record Label in a BoxThese services will automatically get your music out to all the biggies, whether it’s Apple Music, Spotify, Amazon, Google Play, Pandora, YouTube, TikTok, Deezer, Shazam, TIDAL, Napster, iHeartRADIO or otherwise.

This is where the users are, so you might as well get your music to them.

But don’t forget – the biggest money is still going to come from offers you make on your own website. You can sell individual merch items, bundles and even performance packages.

You aren’t limited to selling 99 cent songs or $15 T-shirts. You can make offers that go from a few hundred dollars to a few thousand dollars!

Making $3,000 in one go, for example, is much easier if you have a $3,000 performance package that someone buys once, versus a 99-cent song you try to sell 3,000 times.

I wouldn’t get too carried away with getting your music into playlists, but you can certainly take advantage of services like SubmitHub. Throw some spare change at it and see what happens.

SubmitHubI’d say content is more important than playlists, but I will never deter anyone from putting a solid 15 to 30 minutes per day into playlisting.

#6 – Get Out There & Share

Don’t stop now! Now that you’ve laid all the groundwork, you’re ready to get yourself and your music out there. And, again, this is critical to building your music career.

Network, play gigs, go to conferences… do whatever it is you do to connect with people.

And, put your website address everywhere, on your business cards, on your posters, on your banners, on your merch.

Get people to go to your website and sign up for your email list. Better yet, ask people on the spot. Even better, give them something for free so they are 100% compelled to join your email list.

Now that you’ve got your home base, you can share it with the world.

And, the cumulative effect of “setting the trap” everywhere you go, with the intention of sending people to your home base, is that you will have built an audience that you can monetize and create a sustainable career on the back of.

And, you will have done it in a way that honors the customer, not in a way that leaves them feeling like a number in a system.

Final Thoughts

I sometimes take it for granted that musicians know this stuff, but I know that’s not the case. So, it’s always good to cover it.

Plus, I’m constantly testing and refreshing the strategy, but I can honestly say it hasn’t changed a whole lot in the last four years. The same things are still working.

I think getting too fixated on social media is the wrong move, as your ROI will suffer big time. Again, use it to showcase your home and welcome people in.

If you have any questions regarding the spiderweb marketing strategy, do let me know. I look forward to seeing your comments in the show notes at davidandrewwiebe.com/182. You will find all the links and a full transcription of the episode there too.

Of course, you’re welcome to send an email to musicentrepreneurhq@gmail.com with your comments as well.

Closing

So, you might recall that I interviewed Robonzo from The Unstarving Musician in episode 164 of the podcast. That was a great episode, wasn’t it?

But did you know that I also appeared on The Unstarving Musician podcast?

Robonzo came at me with some awesome questions, and I absolutely loved doing this interview.

So, you can check out this episode at UnstarvingMusician.com titled Do The Hard Thing First and of course, you can find the link in the show notes too.

David Andrew Wiebe interview on Unstarving Musician

And, while you’re there, why not leave a comment thanking Robonzo for his time? In this age of smartphones and social media, we don’t connect much, so let’s get back to the basics of communicating.

If you want to improve your music career, improve your communication. This is a big picture skill that will make a huge difference for every area of your life.

So, again, check out UnstarvingMusician.com and leave a comment while you’re there.

I’m David Andrew Wiebe, and I look forward to seeing you on the stages of the world.