I’ve often said that there’s an abundance of free resources available: Articles, blog posts, eBooks, physical books, events, conferences, trade shows, magazines, newsletters, podcasts, videos. And what I’m starting to discover for myself is that there are some learning methods that are disproportionately better than others.
Number one for me is newsletters. Newsletters contain very specific targeted information. The one that I subscribe to is Dan Kennedy’s No B.S. Letter. It contains information on marketing and sales and copywriting.
And whenever I read these newsletters, I come away feeling inspired, with great information in hand. Ready to act on a few things I’ve learned in the newsletter and get into action in my business.
Number two is books. Books go very deep into a singular subject. It’s like downloading the author’s brain into your own, adopting their mental frameworks, their methodologies, their thought processes. You get to try them on for yourself.
And I think there’s really something to sustaining your thinking on a singular subject for a certain amount of time. There’s something magical about it.
Just like reading newsletters, the information is super targeted, but it’s also deep, it’s going very, very deep into a singular subject. And that has a way of getting me into flow and inspiring me because I’m making new connections.
3. Video Courses
Number three is video courses or home study courses or whatever you want to call them. These are excellent sources of information as well.
Typically, they’re even more focused than let’s say a newsletter or a book. You might be learning specific aspects of digital marketing like email, or how to use Facebook or things like that.
And while I have not always found them to be the most inspirational sources, certainly not as inspiring as a newsletter or a book, in some cases, I have come away from courses feeling lit up with the actionable insights I could now take to my own business.
And then number four for me is audiobooks.
Now in a way this goes hand in hand with books. The difference I suppose is that you can listen to podcasts or audio programs or audiobooks in your car as you’re driving about.
Over the years, that’s really been the number one place for me to listen to these. But at one point, I was so obsessed that I even listened to them in the bathroom.
But compared to something like a podcast, which I don’t always find inspiring. I don’t always find new information to act on. And the subject matter being covered may not always be relevant to me right now. I can intentionally go out and find audiobooks that are relevant to me and are speaking to my situation and are sure to leave me with insights I can use in my business.
So, while there are a lot of great resources out there, the point is to invest in your education. You’re going to value these resources more. I pay for newsletters, I pay for books, I pay for video courses, I pay for audiobooks. Whichjust goes to show that I am more heavily invested in those than a blog post I read online.
What learning methods inspire you most? I know a lot of people say they like to watch videos. And there are certain visual things like how to tie a tie. That’s better suited to the video medium than say the audio or written word. But with a lot of how-to information, I’ve personally found that video is often unnecessary.
Either way, I would love to hear which sources of information and which learning methods work best for you.