Some things in your music career can be delegated. If you’re reluctant to give something up, and it isn’t practical to automate it, then there is the chance that delegation would work for you.
Delegation is sometimes thought of as a form of automation, and I can’t argue that point. But it’s human automation, and to that extent, you need to be clear that there’s a real person working on the tasks you’ve given them, and like all people, they have needs. They like to be rewarded and acknowledged for their work, and they want to be treated well.
But I’ve never been too quick to define delegation as giving tasks to your employees (or virtual assistant) to complete them. Let’s face it – there are a lot of people that could be helping you with your career activity. Many people are just waiting for the call! And if you don’t believe me, go make some calls now. The reading will wait.
I’ve already talked about how my team works with me without financial incentive. Now, there are other benefits and incentives for my team members, and it’s not my long-term plan, but the yearlong leadership program I’m taking requires that I create teams around everything I do in life, and so far, this is what it has looked like.
I’ve had team members schedule tweets, find contact information for podcasters (so we could pitch them), make graphics, write articles and press releases, feature me on their blogs, and more.
What activities could you be delegating to your team?
Scheduling Facebook posts? Bookkeeping? Sending out weekly emails to your fans?
Assuming you trust the person, you’re working with, and they’re willing to help, you can delegate just about anything!
Of course, delegation works no matter what form your team takes. You just need to train your team members and offer support as needed.
Delegating tasks might seem scary at first. But it’s an important step in developing your leadership, and I believe every musician should experience what it feels like to delegate a task to another.
But how exactly do you a show a new team member how to complete a task?
Do you just leave them to their own devices to figure it all out?
This process is easy to overcomplicate, but it can be quite simple.
What I’m about to share with you is something I learned from SuperFastBusiness founder and CEO James Schramko. I can’t take credit for any of it, but having used it with my own team, I can tell you right now that it does work!
Schramko summarizes it like this:
I do, we do, you do.
And all it takes is a quick 15-minute video conference (longer depending on the task) to show your team member how something is done your way.
Here’s what you do once you’re both on the call:
Step #1 – I Do
If it’s a task you’ve become intimately familiar with, you should be able to show someone else how to do it, right?
So, the first thing you need to do is show your team member your process. Take them through each step in the task, from start to finish.
Once you’ve completed this step, ask them if they have any questions.
Step #2 – We Do
Now it’s time to go through the task together. Ask questions as you go and try to get your team member to remember the steps as you’re doing them. But don’t make them wrong if they don’t remember all the steps. You’ve only shown them once, remember? Plus, you’re supposed to be working together.
Once you’ve completed this step, confirm that they’ve understood the steps involved. Ask them if they have any questions and answer them.
Step #3 – You Do
It’s time for your team member to demonstrate whether they were paying attention and if they can do the task all on their own. Have them show you that they know how to complete the task in the expected manner.
If they do everything right, they’re ready to take over the task for good (really!).
If they miss a step or still aren’t quite sure, repeat step #2 until all the key details sink in, and have them go through step #3 again.
Now You Can Teach Your Music Career Team to do Anything!
That’s all there is to it! Sound too easy? Well, just be grateful that someone went to the trouble of figuring this out, so you didn’t have to, because this process works.
For a proven, step-by-step framework in cracking the code to independent music career success, and additional in-depth insights into making your passion sustainable and profitable, be sure to pick up my best-selling guide, The Music Entrepreneur Code.
Several of my classmates have said they feel this way.
And it’s hardly surprising. Our course officially began last weekend, and before we knew it, we were plunged into a long week of calls, meetings, and training. To say nothing of our daily lives, commitments, and work in general.
I feel a bit fried myself. Even though I’ve basically kept to a minimum viable routine. There hasn’t really been time for extras.