Mostly out of sheer curiosity. And Tom Kuegler’s recommendation didn’t hurt.
I don’t experiment with every new platform under the sun, but I come close. And these days, I’m relatively quick to recognize when something isn’t working or worth my time.
This is basically what I found with Twitter this year. I love Twitter. I wanted to make a real go of it. But the effort to reward ratio was nothing like I expected or was promised.
I can see now that a big part of that was a lack of conversations and a proper collective supporting each other. I now know just how powerful that can be, given how great my team has been in supporting the creation of my new membership.
So, if there’s a takeaway there, it’s to get into conversations and put structures in early. Make the decision to grow together with your collaborators or team. Support each other in setting and reaching goals and be fully committed and unreasonable in reaching those goals.
On that note, would you like to be a part of my BitClout game? Let me know.
On Medium, I’ve picked up quite a bit from Tom Kuegler and his Medium strategies (and yes, they are working!). I learn from his headlines and content ideas as well.
The point is that, while social media can be a blackhole of stupidity, if you follow and model the right people, and interact with them, you can learn plenty and create valuable connections.
It takes some work to curate your feed (that’s something I should write a post on as well), but if you do this, you will think bigger, set bigger goals, and accomplish more. That’s the power of leveling up your association.
2. Publish Daily
For me, publishing daily is not a decision. I wake up every day knowing that I will publish. This is in service of my future self, as I know I will look back on it later glad I made the decision.
This isn’t to suggest that you must publish long-form, definitive, comprehensive, skyscraper guides all the time. To me, their conversion rates are a little suspect anyway.
My average post is somewhere in the 900- to 1,300-word range, but I’m not saying you’ve got to go to those lengths, either. By the way, I also publish my share of 100- to 500-word posts.
Your posts can be long and detailed, if need be, or they can also be short and pithy. It’s a matter of how many words you need to get your point across – not how much you can pad your content.
Derek Sivers and Seth Godin publish their share of short form content, and you will find that this is the exact approach they use – they focus on the message, not on the word count!
You can take a cue from Sivers or Godin, or even Austin Kleon, who tends to share more visual content with some commentary wrapped around it.
But what is the benefit of publishing daily?
My friend Chris Naish started publishing comics on January 1, 2020. On December 15, he announced that he’d drawn 200+ comics and gained 18,000 followers on Instagram (congrats, man)!
I’m not going to make any promises regarding what publishing daily will do for you, as I don’t have any standout results to report on after 161 days of consecutive publishing.
Then again, I am still refining, and I was able to 5x my Medium income, even though it’s still small.
The point is that if you are a creative or creator, you will always have something to promote or share with the world. And publishing daily can help you build a following and get your projects in front of more people.
Although I’m a big believer in following my heart, using my intuition, and even leaving large unplanned gaps in my schedule, there’s simply no denying that planning has made me more productive overall.
Again, I’m not suggesting that you follow my example to a tee and plan on a Sunday. You can do what works for you.
Sunday works for me because of my publishing schedule, which I’ve detailed on my about page.
Although I believe in being in action, it’s also good to take a step back and think. When you do, you can:
Determine how to structure your week for productivity
As you look to create new habits in 2021, keep it simple, and don’t bite off more than you can chew. In most cases, working on one high level habit (until it is fully integrated), is of greater benefit to you than trying to work on 10 habits at once, because there’s a good chance you will give up.
Find what works for you and keep doing it, because at the end of the day, what works for another may not work for you.
What are you doing to set yourself up for success in 2021?
Let me know in the comments below.
Shh… Don’t tell anyone. Only the cool kids are talking about it.