If you’re a social media fiend, chances are you spend all day everyday scanning Facebook, Instagram, and Twitter.
Or, maybe like some, you like spending most of your time on TikTok and Snapchat (other social networks be damned…).
Either way, you probably have something to share or offer. Maybe you like to make beats in your spare time. Perhaps you have a YouTube channel you’re looking to grow. Or maybe you’re a writer on Medium whose latest article just went viral.
The bottom line is, we all have links we want to direct our audiences to – Patreon, OnlyFans, YouTube, or otherwise.
Given that this is inevitable, the app (or link in bio) you use to promote your works should be something that helps you get results, shouldn’t it?
And preferably, it should be an app that makes the process simpler and more streamlined, not more convoluted. After all, no one wants one more app.
What About Landing Pages?
I know, I’m a big fan of landing pages too. I’ve created and leveraged many over the years.
But builders are kind of pricy (you’d better be using one if you want access to the best templates), and let’s face it – unless you have a perfect offer to market fit, getting people to sign up is hard.
Even when you have the perfect offer, Campaign Monitor says the average conversion rate for a landing page across all industries is 2.35%.
That means you need to draw 1,000 visitors to your landing page just to get 24 conversions (rounded up).
Sure, landing pages sometimes do better. But exactly how much time, energy, and money do you want to spend on endless A/B testing with fonts, colors, copy, imagery, videos, button variations, and more, just to get a few signups?
It’s too much for the average person.
Enter Link in Bio Solutions
Obviously, there are a few “link in bio” solutions out there. And they’re all great. Honestly, I’m not here to diss any of them, because I’ve tried a few myself, and I can’t say I’ve had a bad experience with any of them.
The great thing about these solutions is that they bypass a lot of the guesswork. You can prioritize the links you want to show first, so you can get more clicks on those.
With most, you can usually include links to your social media profiles, and sometimes embed your latest media, like your latest podcast episode, music release, or YouTube video.
But that’s all most link in bio solutions have been designed to do. Is that wrong? No. But someone realized that link in bios could be taken to the next level, that they could be the best of both worlds, or in this case, all worlds.
The 1 App That’s Transforming the Link in Bio Concept
The newcomer that’s fast transforming the “link in bio” landscape is Koji.
When I saw it for the first time, honestly, I didn’t know what to expect. But once I started digging a little deeper, I quickly realized that it offered more than any other solution out there. For FREE.
It has built-in mini apps that allow you to collect donations, crowdfund your next project, sell locked content and NFTs, create Cameo style videos, collect emails, and more.
If you’re going to send people to a link in bio, it should be one where you can do all of that anyway, right?
After all, aren’t you sending people to Patreon, OnlyFans, YouTube, OpenSea, PayPal, Kickstater, ConvertKit, and other destinations anyway, even if you’re already using another link in bio platform?
Wouldn’t it make your life a whole lot easier to be able to do it all from one central space, AND direct people to one link instead of half a dozen or more?
👉 Friendly reminder… Your week is what you make of it. It doesn’t matter what you’ve encountered this past week, you can get something from everything if you have the right mindset. Just look at me. I’ve felt fatigued and exhausted most of the week.
👉 Friendly reminder… Your week is what you make of it. It doesn’t matter what you’ve encountered this past week, you can get something from everything if you have the right mindset. Just look at me. I’m playing catchup with my projects on a Saturday.
It’s Wednesday and it’s time for something visual.
When I stumbled on the idea to do scribbles, I felt like I’d discovered my “thing” for TikTok (don’t forget to follow me). Of course, I figured it had potential for other visually oriented platforms too, and plan to spread it around.
And so, here we are. My first vertical “TikTok” video promoting Chord King Course. Enjoy!
My friend called me to announce that his TikTok profile grew from zero to 20,000 in two weeks. He invested in an expensive program to earn these results, and I congratulated him. I have no reason to think he will be unsuccessful in his continued efforts to grow his profile, drive traffic, and even create a successful business on the back of it.
But what was running through my mind as I was listening to him is what’s been drilled into me over the course of my entrepreneurial career – principles that have resonated so deeply with me that in some cases, I’ve practically forgotten how or when I initially discovered them:
If you’re going to build on rented land, make sure you have a backup plan (build your own platform and email list)
Algorithms change – success principles don’t (meaning there’s no new strategy to social media success, just new behavior based on the platform)
Own the racecourse, not the racehorse (as my coach James Schramko is famous for saying – suggesting that building your own platform is the most valuable thing you can do)
Here today, gone tomorrow (as is often the case with social media)
And so, even as I’m observing a possible success in the making, I’m wary of anything that’s gotten quickly. Because what’s gotten quickly is often lost quickly too. I don’t see my behavior changing because of my friend’s success.
Am I suggesting that you should never explore the flavor of the day? Of course not! But am I calling TikTok flavor the day? 100%! You’ll be shocked how fast it comes and goes after the fact.
That said, I spend about 20% of my time experimenting with and exploring new platforms. These days, I’m having fun on BitClout (because it’s a lot like Twitter), but does that mean I won’t be giving TikTok a try? Not at all!
Still, you want to be shrewd. You want to be calculated. You want to value opportunity for what it’s worth, not for its inflated hype value. Show me an entrepreneur that spends foolishly most of the time, and I will show you a broke social circle. Because that entrepreneur borrows mercilessly from friends and family.
There will always be overpriced social media courses. So-called Bitcoin consultants. Get-rich-quick FBA and NFT hype machines. Medium and Substack gazillionaires.
There won’t always be time, though, and opportunity cost, as I’ve said before, is real. Especially when we’re dealing with so many shills.
Who will you trust? I will leave that to you to decide, but my bets are on people who’ve dedicated themselves to becoming experts in their industry, continue to show up, and have a long-established pattern of success, even amid personal challenge and failure.
Quick reminder – you can now get The Music Entrepreneur Code – 2022 Edition, the second edition of the best-selling guide to getting paid for your passion and impacting more fans without wasting years of your life and thousands of dollars.