Weekly Digest: March 26, 2022

Weekly Digest: March 26, 2022

Hey creator!

👉 Friendly reminder… Your week is what you make of it. It doesn’t matter what you’ve encountered this past week, you can get something from everything if you have the right mindset. And I’m here to support you on your journey.

🎙️In the latest episode of The New Music Industry Podcast, I reveal why Facebook pages are dead and what you can do about it.

🎵 Trying to navigate the music distribution minefield? Read this guide to bypass the greatest dangers…

🧑‍🎤 “I want a team to do everything for me” said every creative and entrepreneur ever. The question is, how are you going to get there?

😲 I brought home another Best Original Score for The Nobody Prayer:

Filmysea International Film Festival – Best Original Score

More Fun Links

🎸 Ready to start learning guitar chords? It’s time to download The Chord King System eBook.

❤️‍🩹 Headaches? Back pain? It’s time to live pain free because pain is now optional.

📰 I’m hooked on this newsletter, and if you’re looking to become a better marketer, you need it too.

And there’s always more where this came from

💪 Thank you for your creativity and generosity. I’m rooting for you.

265 – Facebook Pages Are Dead

265 – Facebook Pages Are Dead

Are you still promoting your music on Facebook? That’s not necessarily a bad thing. The challenge is that algorithms are constantly changing, and what used to work doesn’t work anymore.

Are Facebook pages dead? That’s what we’re going to be looking at in this episode of The New Music Industry Podcast.

Podcast Highlights:

  • 01:17 – Facebook is on a downward spiral
  • 02:11 – Instances in which Facebook pages still work
  • 05:48 – Alternatives to pages
  • 08:15 – Episode summary and additional tips

Resources Mentioned in This Episode:

Transcription:

Hey, it’s David Andrew Wiebe.

Over the years, I’ve warned about single source dependence, building on rented land, digital sharecropping, and the fickle nature of social media platforms in general.

As far as I can tell, Facebook, or Meta, or whatever they want to call their products these days, is on a downward spiral it may not recover from.

As of now, it’s still a viable marketing platform. It’s just that, as per usual, marketers ruin everything, and if you aren’t doing the right things, you aren’t rewarded for your behaviors.

And what I’m about to share with you here may not be news to you, but I do think it’s worth viewing through the lens of adapting. After all, the subtitle of The New Music Industry is Adapting, Growing, and Thriving in The Information Age.

And, while some say we’re now in the Experience Age, and no longer in the Information Age, I don’t think adaptation is going to prove any less important. So, let’s talk about Facebook pages.

The Death of Pages

Now, there are exceptions to everything.

If you have an established Facebook page, or if there’s a reason for people to come looking for you, pages can still work. There are, for example, personalities who only ever seem to publish on Facebook, so I miss out on their videos unless I actively seek them out. So, every Wednesday, I log in to Facebook to see what they’re up to because I know they usually go live on Wednesdays.

I co-founded a community called The Indie YYC and we use Facebook as our primary platform. There are always risks and I’ve shared my concerns with the inner community, but given everyone’s busy schedule and participation level, publishing to Facebook has worked, and continues to work for us. Just for reference, we have nearly 1,500 likes, and over 1,600 followers.

Although engagement level isn’t always consistent or predictable, we do reach about 100 to 600 people per post without boosting them.

The issue is, if you’re trying to establish a new page and a new brand now, unless you’ve got a big budget to spend or a lot of traffic you can push from your email list or another platform, a Facebook page is not going to be a good use of your time.

I’ve read articles on Facebook’s algorithm updates, and honestly, I see the same generic advice that always gets thrown around – connect with your audience, post at the right time, share inspirational stories, create quality content, make short and engaging videos.

Not only is this largely unhelpful, because it’s subjective advice, I find that the most engaged videos on Facebook are now long form, not short form. So, some of the advice is either bunk or misinformed.

In other words, you can’t exploit a specific tactic to get more engagement right now. It used to be that if you went live, you could drive up a bunch of engagement, but again, that only seems to work for established pages at this point.

Alternative to Pages

Like I said earlier, though, Facebook is still a viable platform. It’s just that you should consider prioritizing different activity.

Groups are still more valuable properties than pages, especially groups where participants are actively posting and asking questions.

If you have a group of your own, you’re all set. Put your attention on growing it instead of your page, because chances are it’s going to prove more valuable.

But even if you don’t have a group, you can join groups and be a part of the community, so there are plenty of chances to leverage other people’s audiences.

Profiles are also great soapboxes.

I’ve talked to enough artists to know that some are going to take exception to that. They treat their profile as sacred, don’t post unless they have something to share, don’t post things they don’t support, shy away from posting marketing posts, and so on.

Look, you’ve got to be the one to decide what your tolerance is.

But some of my most engaged posts, recently, were either about my now four-time award-winning film score for The Nobody Prayer, or my beginner guitar program, Chord King Course.

For the most part, I don’t understand the aversion to posting more frequently, because at the end of the day, you can’t outsmart the algorithm.

I’m not necessarily saying you should post 17 times per day to your Facebook profile. You can certainly do that with your stories. But you shouldn’t turn gun shy just because your latest post only got 20 likes when your last one got 140. You might think it’s simple math, but it never is.

People often assume it’s the content, but it could just as easily be the time at which you posted, the use or lack of emojis, misspellings or no misspellings, whether you’re touching on controversial topics, imagery, and more.

I feel like the best thing you can do is to treat it like an experiment. Post different things. See what people respond to. Then, and only then, begin to narrow in on the type of content people seem to respond to most.

The only reason it might be awkward to post “marketing” content on your profile is because you think of it as separate from your personal life.

I don’t know about you, but my marketing efforts are my life. Whether I’m sharing my lunch or my latest podcast episode, I’m sharing what’s going on in my world. Trying to separate the two and define one as personal content and the other as marketing content is where some of that awkwardness can show up and stop you from being as forthcoming as you could be.

The funny part is that the instant “win” button for most social networks is posting more frequently

Episode Summary

Here are the key points from today’s episode:

  • Starting a new Facebook page from scratch might not be the best idea, unless you have the time, energy, and resources to dedicate to growing it. This doesn’t necessarily mean you shouldn’t post to your page at all. It just means there isn’t much of an incentive to prioritizing it anymore.
  • Facebook groups and profiles are still great places to share your promotional posts. Obviously, you want to use some discretion here, but if you never ask for anything, you never get anything either.
  • It’s all well and good to build your social media following but given that it’s harder than ever to reach the people who like and follow your page or pages, you need to take them offsite and capture their email address. Take advantage of a tool like ConvertKit at davidandrewwiebe.com/ConvertKit to begin collecting email addresses so you can keep in touch with the audience you’ve worked so hard to attract.
  • Don’t forget to adapt. Things are constantly changing out there. New social networks are popping up at an unprecedented pace, and web 3.0 is fast emerging. Don’t get left behind.

Closing Segment

We always look forward to hearing from you. If you have any thoughts you’d like to share on today’s topic, drop us a line at musicentrepreneurhq@gmail.com. We’re always happy to feature your email on the show if it’s relevant, on-topic, and value adding. If you have a question, someone else probably has the same question, so there are no stupid questions. Send your feedback to musicentrepreneurhq@gmail.com.

This has been episode 265 of The New Music Industry Podcast. I’m David Andrew Wiebe, and I look forward to seeing you on the stages of the world.

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Podcast Digest: November 2021

Podcast Digest: November 2021

Did you catch all The New Music Industry Podcast episodes in November?

If not, I’ve prepared a summary of each. Here’s what I shared in each episode, what I learned, and where you can go to listen and subscribe to the show.

So, let’s get to our rundown.

252 – Two Steps Forward, One Step Back – with Miles Copeland

252 – Two Steps Forward, One Step Back – with Miles Copeland

Blog | Apple Podcasts | YouTube

When someone from the illustrious Miles Copeland camp reached out to me recommending him as a guest on the show, how could I possibly resist? We’re talking about the former manager of The Police. He even produced the likes of R.E.M., The Bangles, Berlin, Dead Kennedys, The Go-Go’s, among many others.

I’ll be honest – I’ve gotten to the point where I can usually fly by the seat of my pants with interviews. I still prepare for every episode, because you just never know what could happen, or what might come up. But I admit to feeling a tad underprepared for this interview. I think it still came off though…? 🤞

253 – What I’m Discovering Newly About Growing Your Email List

253 – What I’m Discovering Newly About Growing Your Email List

Blog | Apple Podcasts | YouTube

If you understand digital marketing well, then you know just how important building an email list is. You might reach 6% of your audience whenever posting to social media, but you can consistently reach an average of 20% of your audience when sending email campaigns. Didn’t know that? Now you do!

In this episode, after taking a course on advanced email marketing strategies, I shared what hit me between the eyes (though if you took the course, you might get something completely different out of it).

254 – The Label Machine – with Nick Sadler of NSDMT

254 – The Label Machine – with Nick Sadler of NSDMT

Blog | Apple Podcasts | YouTube

NSDMT’s Nick Sadler makes his return to the show to share about his new book, The Label Machine. For this episode, I read the entire book, and prepared questions on topics that I thought would be especially interesting to get Nick’s perspective on.

The highlight of this episode, though, is when Nick shared all the tactics and strategies you can use to build your email list. Whoa!

255 – The Nobody Prayer (Original Soundtrack)

255 – The Nobody Prayer (Original Soundtrack)

Blog | Apple Podcasts | YouTube

In episode 255 of the podcast, I wanted to share about my award-winning film score for the short film, The Nobody Prayer. As I write this, this score has won Best Original Score four times, and it even got nominated once. When I shared this episode out to YouTube, Facebook, and Instagram, they immediately hit me up with copyright strikes for content I own… 😅 Oh well, you can listen to the episode unaltered here.

November 2021 in Review

November was a great month for the podcast! Then again, when is it a bad month?

As always, I’m out to create content that empowers you to live a happy, creatively fulfilled life full of inspiration. How did I do?

Don’t forget to subscribe to the show and drop me a line. I would love to hear your thoughts on the latest episodes.

The New Music Industry Podcast Ep 255 – The Story Behind The Nobody Prayer Original Film Score

The New Music Industry Podcast Ep 255 – The Story Behind The Nobody Prayer Original Film Score

I’ve shared a little bit about the award-winning The Nobody Prayer in recent podcast episodes.

So, I figured it was about time I shared a little bit more about how the film score came together.

In the latest episode of The New Music Industry Podcast, I talked about exactly that. Enjoy!

If you like The New Music Industry Podcast, you’ll LOVE Members Only Audios.

255 – The Nobody Prayer (Original Soundtrack)

255 – The Nobody Prayer (Original Soundtrack)

What does it feel like to compose an award-winning score for a short film? What goes into a project like that?

That’s what we’re going to be looking at in this episode of The New Music Industry Podcast.

Podcast Highlights:

  • 00:25 – The story behind David’s award-winning compositions
  • 01:56 – The Long, Lonely Walk
  • 03:00 – Desolation (Broken)
  • 04:18 – Suspense
  • 05:18 – Meet Me Here
  • 07:07 – Closing thoughts

Resources Mentioned in This Episode:

Transcription:

Hey, it’s David Andrew Wiebe.

You may have heard me talk about my award-winning compositions in recent episodes of the podcast.

So, in this episode, I thought I would share a little bit about The Nobody Prayer (Original Soundtrack) as well as a few audio clips from the score.

These compositions won Best Original Score at:

  • Hollywood on the Tiber Film Awards
  • Vesuvius International Film Festival
  • New Jersey Film Awards

This came as a surprise even to me and wasn’t imaginable when I originally went to work on this score five or six months ago. So, let’s rewind…

Five to six months ago, I started an intensive two-year leadership program.

A long-time collaborator reached out to me and asked whether I’d be able to compose for his short.

I wasn’t sure how much time I’d have to dedicate to this project, but I said “yes.”

But of course, it wasn’t long before the chickens came to roost.

The producer gave me a relatively tight deadline for the music. And so, while I’d already started the process of writing, I now had to deliver on my promise in short order.

Based on the subject matter of the film, I knew I wanted to feature the acoustic guitar in the score. So, I made some sketches and sent them over to the producer.

At first, he was worried that the score might end up coming out sounding like Brokeback Mountain, but when he layered the music over the footage, he could see the merit in my approach.

And so, with his approval, I set to work on turning my demos into full-fledged compositions, with strings and piano playing a supporting role to the acoustic guitar.

The score opens with a song titled “The Long, Lonely Walk.”

#1 – “The Long, Lonely Walk”

In the opening scenes of The Nobody Prayer, the protagonist is seen walking along a path on a hill with the Calgary skyline in the background.

I probably don’t need to say much more about this tune because what I just said paints a nice word picture.

The song carries a dark, melancholy feel because that’s where the leading character is at mentally and emotionally for most of the film.

It’s the first composition in the film and on the original soundtrack, but it’s not the first song I started piecing together. This next one is:

#2 – “Desolation (Broken)”

“Desolation (Broken)” is the centerpiece of the score. It’s the first song I started working on for The Nobody Prayer.

In a short film requiring about five minutes of music, it usually happens that one song does most of the heavy lifting, and in this case, it was “Desolation.”

Compared to the other tunes, which tend to feature more repetition, or what one might call “mood music,” this one is longer and features more movement. It’s a song with structure, as it goes from dark and melancholy to urgent and emotive.

There’s a bluesy lick in the middle section, and that was pure inspiration. It just felt right.

I don’t think it would be too much of an exaggeration to say that “Desolation” is the main theme of The Nobody Prayer.

Then comes a track called “Suspense.”

#3 – “Suspense”

In The Nobody Prayer, the leading character starts out despondent.

But as the short unfolds, he experiences a significant shift in emotion.

The “voice of God” calls to him, letting him know that everything is okay.

So, I knew I needed a song that bridged the earlier songs in the score, which were decidedly gloomy.

“Suspense” is obviously somewhere between woeful and hopeful, and from that perspective, the title might be a little obvious or tongue in cheek. Oh well.

The film ends on a happy note, and that’s why the following track was written:

#4 – “Meet Me Here”

“Meet Me Here” is the happiest song in the score, and that’s because the score follows the character arc of the lead, from feeling completely desolate and alone to finding hope in his identity, from upset to resolution.

This song features percussive “slaps” on the acoustic guitar. I knew from trying this in an earlier demo that I’d need to use automation rather heavily to tame those beasts, and I was successful in that.

What’s fascinating about this guitar part is that it was quite easy to perform. Sections that should have been obvious and easy on the guitar ended up tripping me up, and sections that should have been harder to capture came together relatively quickly.

Scrapes, string noise, body shifting, muted notes, and other minor noises were all left in to create a more authentic feel.

When The Nobody Prayer opens, the lead is unstable, and I wanted this to be reflected in the music too. I didn’t want everything to sound perfect. It needed to have an unsettled feeling.

Something else a trained musician will probably notice is the fact that all songs in the score are in the same key.

Although it is easier to compose everything in the same key, that’s not why I did this.

In a short film like this, to demonstrate a change in mood and feelings, I found it much easier to create this transition with multiple tunes in the same key.

The Nobody Prayer (Original Soundtrack)

You can listen to The Nobody Prayer (Original Soundtrack) wherever you listen to music online – Spotify, Apple Music, YouTube, TIDAL, Amazon Music, YouTube Music, Deezer, Napster, and elsewhere.

You can also go to davidandrewwiebe.com/Nobody and choose where you’d like to listen to it.

Closing Thoughts

Are you interested in finding out what it took to compose an award-winning score? Would you like to learn more about my process? Then you’ll want to check out our latest product, Members Only Audios, because that’s where I bear it all. For a small monthly fee, you get access to the entire archive of Members Only Audios published to this point, as well as new, value-adding music career tips and insights delivered on a weekly basis. Go to MusicEntreprneurHQ.com/Members to learn more.

This has been episode 255 of The New Music Industry Podcast. I’m David Andrew Wiebe, and I look forward to seeing you on the stages of the world.