007 – What to Do When You Lose Your Passion for a Project

007 – What to Do When You Lose Your Passion for a Project

Most of us go into fresh endeavors with the BEST of intentions. But that doesn’t mean we won’t eventually burn out on a project, no matter how enthusiastic we initially were. Staying in the project is usually doing a disservice to you, and the people who are involved.

In this episode of Creativity Excitement Emotion, David shares what to do when you lose your passion for a project.

Sponsors:

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Highlights:

00:17 – How artists choose what they want to work on
01:05 – David on starting Music Entrepreneur HQ
03:42 – The evolution of Music Entrepreneur HQ
05:44 – Burned out on an idea
06:20 – Giving too much of yourself
07:17 – Examining your options
08:00 – One of the secrets of life
09:00 – Don’t be afraid to switch

Transcript:

In life, we’ll usually choose the things that we’re most excited about working on, especially when it comes to our creativity. We might choose jobs for the sake of money, or we might choose certain activities for the sake of other desirable objects and things. But for the most part, we choose what we want to do because it’s what we’re most excited about.

The thing that we’re not always tuned into, that we’re not always as accountable as we should be for, is when we lose excitement for something… and this happens more often than you might think… You might be excited out of your mind today to work on a specific project. But you don’t necessarily know how you’re going to feel about it a few years down the line.

Case in point, I started Music Entrepreneur HQ around 2016, but it has its roots in something I created way back in 2009. And even before I moved it to Music Entrepreneur HQ, it was already called The Music Entrepreneur.

I was especially excited about this idea in 2011, and 2012 when I was discovering network marketing and realizing there was something was missing in my education, and no doubt in the education of other musicians looking to build a successful career, and that is entrepreneurship.

We are entrepreneurs as creatives, and the sooner we can embrace this fact, the sooner we can begin to take ownership and power over our careers. When you have power over your career, you start making decisions, and you take it upon yourself to find pathways that are going to work for you. But you must embrace it.

Find the pathways that are going to work for you. Share on X

And it doesn’t have to be entrepreneurship specifically, but until you embrace the moment that you’re responsible and you’re capable and you can find a way, you tend not to look for it.

So, I was excited about introducing this to the world and sharing it with others because I knew it could add value.

And I found that within a really short amount of time, other skilled marketers were able to do it far better than I was. And I guess they were just poised for the opportunity.

I don’t think I was doing it badly at all. I do need to give myself credit where it’s due, but there were certainly other marketers who were like, “Oh, I know how to take this to the next level.”

So, my vantage point was “I’m jumping into a blue ocean,” or close to a blue ocean by getting into music entrepreneurship. Versus just talking about how to be a better independent musician, which is all that people were talking about back then, as far as I could find. I was jumping into an ocean that was relatively clear. Within a short amount of time, it started turning into a red ocean.

Now, is that a reason to get in or get out? Not necessarily, because you can always be the category leader. And if you can rise to be the category leader, you might as well stay in it because your name and the things that you create are going to become associated with what you’ve established. Your brand is practically going to become synonymous with the name of your company or possibly the name of your product.

But things were going well for me for several years. I remained excited about what I was up to in 2012, 2013.

2014 I felt like things were going backward a bit, but maybe that’s because I didn’t choose to leave another project that was no longer truly in alignment with who I was, which was network marketing. I still think it’s an amazing industry with beautiful people and cool opportunities. It just wasn’t going to work for me, at least not the 2014 version of me.

But I ended up redirecting a lot of those energies of “Ah man, I chose wrong and I can’t believe I did that and I’m not a person of integrity and I’m never going to be a great leader.”

I redirected all that into my book and that created new life and new enthusiasm for the project because The New Music Industry book went on to become the best-selling of anything I’d produced.

I’d produced countless eBooks, some audio programs, and other products to that point as a digital marketer. But I hadn’t produced a full-length book like that, that I sold on Amazon and pretty much everywhere, and that became an Amazon best-seller and Kobo best-seller. 2016 and 2017 remained good years, if somewhat inconsistent.

There were a lot of changes in my life. 2018 was a great year. I came out with the follow-up to The New Music Industry if you want to think of it that way. It was The Essential Guide to Music Entrepreneurship: 2018 Edition.

2019 was another year of a significant transition. So, I would not say it was a bad year, but my business certainly did not do in 2019 what it did in 2018.

And then we had, I would say, one more solid year in 2020 with The Music Entrepreneur Code. That became another Amazon best-seller, and we sold dozens of copies through the website as well.

But that was the last time Musical Entrepreneur HQ as a business has done anything for me, and I think… Again, that goes back to, I was not as excited about that as I once was.

I’m still excited about the music business. I’m still excited about music. And I’m still excited about sharing and teaching some of these principles. That part hasn’t gone away. But what I originally saw as being the vision for music entrepreneurship and what I wanted to impart to others, that part is now lost.

And a lot of us are good people and I know that because you tend to attract what you are. And I’m not saying that I’m better than anybody else, but I do think I’m a good person. I tend to be loyal and deliver on my word.

Yes, I’ve messed up here and there, and I’ve even admitted those things, but by and large, I’ve done right by people, and if I hadn’t, I’d usually go back and find a way to make it right.

So, a lot of us are good people, and we get into projects that we’re excited about, and that we want to do. and we end up collaborating with others, or getting into a band, or writing songs together, or stuff like that.

And we go into it with the best intentions, not necessarily being aware that at some point, and it could be two weeks from now, more likely it’ll be two years from now, we’re not going to be excited about it at the level we used to be.

And sometimes you can reinvent, sometimes you can pivot. And that’s fine.

But then there also comes a time when you sort of need to examine your options. I mean, options are always infinite, but usually, there are three to five things that you’re most excited about trying.

There comes a time when you need to explore your options. Share on X

We need to be more mindful of when we arrive at these points in our lives because they come up more often than we might think.

We might choose something going, “Oh yeah, this is what I’m going to do the rest of my life.” And maybe in some capacity, you’ll be doing that one thing the rest of your life, whether it’s singing or playing guitar or writing songs, but it may not necessarily be in the capacity that you’re doing it now. And there’s a key reason to make sure that you’re in tune with this.

And you do need to stop and evaluate sometimes because this is your path. This is one of those secrets to life that they don’t tell you. It’s not like life comes with an instruction manual or anything of the sort, though you can find something close.

But the secret to life is that you have a specific path for you to follow that would make you excited and in love with life. And everything will feel magical, and you’ll know when you’re in it because you’ll feel amazing almost all the time.

The secret to life is that there is a path specifically for you. Share on X

Not that you ever want to give too much power to time, weeks, months, years, or decades can go by with you doing something that wasn’t quite in the sweet spot for you. And oftentimes the pathway, or your specific pathway, isn’t always the most comfortable, but it certainly is the most exciting.

Just like a roller coaster, it’s got those ups and downs and jump scares and everything else.

The bottom line is don’t be afraid to switch. I can’t tell you how many stories I’ve heard in podcasts and other sources where people were in safe, secure jobs, and then they decided, “This just isn’t it.” “I’m going to go pursue a music career” or “I’m going to go start a business” or something else like that.

You know, so don’t write off those inspired feelings. Pay attention to them. And if you have to, stop and just give yourself some time to think about it. But don’t think too hard and too long because that’s just analysis paralysis, right?

Begin tuning into your unique pathway and you’re going to do well.

The Rule of 5 Marketing for Artists

The Rule of 5 Marketing for Artists

Jack Canfield of Chicken Soup for Your Soul fame is well-known for having created The Rule of 5.

The concept is simple – do five things per day that help you reach your goal.

Let’s say you were interested in losing weight and getting in shape. So, your five items for the day could look something like this:

  • Get eight hours of sleep
  • Go for a 30-minute walk
  • Make healthy meals for the day
  • Lift weights for 15 minutes
  • Drink apple cider vinegar

It works much the same way with marketing – identify five items you can do today to promote your visual art, music, poetry, or otherwise.

Here we’ll look at how you can apply The Rule of 5 to your promotional work as a creative.

How Does The Rule of 5 Marketing Work?

So, you’ve got a new painting, a piece of music, maybe a book, and you’re interested in promoting it. What next?

It’s amazing how, when an artist shifts from creative activity to marketing activity – even if they have previous experience promoting their works – they stall out and lose sight of the goal.

I’m speaking from personal experience, because this is essentially what happened to me as I went to work on promoting my best-selling book, The Music Entrepreneur Code in 2020.

I’m happy to report that the book became a small success for me despite my initial indecisiveness, but that’s only because of the connections I had built up to that point, and the momentum I’d created with my marketing efforts.

We should be so lucky, but most of the time, we won’t be. Marketing requires intentionality.

Marketing requires intentionality. Share on X

So, we need a framework. Not necessarily a framework as rigid as a checklist (although that can also be helpful), but a starting point for our marketing efforts.

The Rule of 5 Marketing is a great framework to apply. It’s defined without being too rigid, intentional without being too constrained.

I have my five daily tasks stored inside Evernote:

The Rule of 5 to-do list

The act of coming up with five ideas daily focuses the mind on forward momentum. And executing these ideas leads to real results (also see next section).

The act of coming up with five ideas daily focuses the mind on forward momentum. Share on X

Why The Rule of 5 Marketing?

Scope creep is a real thing (it applies to marketing as much as it does to our projects), and it doesn’t just show up in the work we do for others. It can easily creep into our own creative ventures as well.

And scope creep is the biggest enemy of consistency. It will see us executing 11 things one day, one the next day, three the day after. Before we know it, we’ve burned out and lost all momentum.

The Rule of 5 Marketing keeps us in check. It sets in stone what you’re going to be doing today, tomorrow, and the day after.

And the game is about as hard or as easy as you make it, so you may as well make it winnable.

Plus, it works.

While working my Rule of 5 Marketing plan, I recently shared a post on Facebook that got more engagement than anything I’ve recently shared.

Viral Facebook post

32 likes, eight comments, one share.

Now, there are plenty of people that get way more engagement on their posts. I’m not much of a Facebook guy, so for me, the above is the equivalent of going viral.

There’s obviously something to be said for the content (picture of me holding up a scribble) that contributed to the success of this piece (it paves the way for future content pieces too). But if all I got were a few likes on Facebook, it wouldn’t be worthwhile.

These efforts, however, are sending a steady flow of traffic to my new beginner guitar program, Chord King Course. My promotional efforts are producing results!

Create a plan, execute against it, have faith, and you will see results from your efforts.

Create a plan, execute against it, have faith, and you will see results from your efforts. Share on X

I’m Still Having Trouble Coming up with Marketing Ideas – What Should I do?

The beauty of The Rule of 5 Marketing is that you make the commitment first and then follow through with relevant actions. So, that means once you’ve made the commitment, ideas are sure to follow.

That said, I know it’s easy to get stuck. So, here are some free and low-cost ideas you can implement NOW (they will require some elbow grease):

  • Write a blog post and share it on your WordPress blog, Blogger, Tumblr, Medium, Steemit, CloutPub, or anywhere lese you can think of
  • Guest post for sites in your niche
  • Record an audio and share it on Anchor
  • Make guest appearances on podcasts
  • Make a video and upload it to YouTube, Vimeo, Odysee, DTube, Rumble, BitChute, Brighteon, or elsewhere
  • Request to appear in other people’s videos to talk about your products
  • Share your works on social media
  • Write a press release and share it for free on PRLog
  • Run a contest or giveaway
  • Send a sample of your product to influencers or experts in your niche (e.g., send your book if you’re an author, CD if you’re a musician, a quick doodle if you’re a visual artist, etc.)
  • Pull a publicity stunt, engage in guerrilla marketing, go on Tweet storms, go live on Instagram, set up a community of independent artists interested in promoting each other’s works, and more

Wait, 5 Things Per Day? Can I Take Weekends off?

That’s up to you.

I’ll be honest in sharing that with my recent promotion of the Chord King Course beginner guitar program, I have been taking weekends off.

That said, there’s no rule saying you can’t promote seven days per week…

And there’s also no rule saying you can’t choose more than five items per day.

I blog daily, so that tends to form the foundation of the various types of content I need to fulfill on to distribute across various social networks – Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, TikTok, Medium, Tealfeed, BitClout, Wisdom, and elsewhere.

Although I don’t hesitate in sharing everywhere I possibly can, the biggest movers for me, historically, have been Facebook, Twitter, and LinkedIn, in that order.

And if I were to 80/20 that, Facebook is responsible for more traffic than anything you can name – Twitter, LinkedIn, YouTube, Instagram, Medium, Pinterest, or otherwise.

Additional Resources

You can also read about The Rule of 5 in Jack Canfield’s The Success Principles.

If you’re stumped for inspiration and real-life examples of marketing in action, my book, The New Music Industry details more options than most people are even aware of, and much of the content is applicable to entrepreneurship, freelancing, and just about any artistic endeavor you can name.

Final Thoughts

If you’d like to work with me to come up with your own The Rule of 5 Marketing plan, get in touch. I don’t come cheap, but I can help you quickly identify activity that’s going to lead to results in your marketing.

What are you taking away from this? How will you be implementing The Rule of 5 Marketing in your artistic career?

How to Move Multiple Projects Forward Powerfully

How to Move Multiple Projects Forward Powerfully

“Don’t multitask – it makes you unproductive.”

“Everything needs to be done one step at a time.”

“If you’re suffering from project overload, it’s time to purge.”

Most productivity advice originating from the mainstream and even the gurus are thoroughly unhelpful or plainly bunk, as they seem to be under the mistaken impression that all of us only have one job, freelancing career, business, or client.

If you find yourself in a position where you can freely choose what you want to work on, and for how long, discard this – it’s not for you.

For most of us, the reality will be moving multiple projects forward simultaneously. Once you’ve accepted this, and I stress this – once you’ve accepted this – you will be ready to move multiple projects forward powerfully.

Project Management is the Bottleneck

At the risk of beating a dead horse, there are no textbooks on project management, as people lucky enough to be tasked with the responsibility, unless especially talented or experienced, find themselves needing to invent a system in a company that’s reluctant to set forth the necessary resources for a new initiative, and want to do everything by the book.

I’m a champion of artistic success, and as such I’m aware that I’m speaking to creatives, freelancers, and entrepreneurs.

But understand – even if you’re mostly a one-man or one-woman show, having no structures in place will be the downfall of your success in moving multiple projects forward. Without structures, you will drop the ball on projects, experience major cash flow problems or lose income to prolonged silence and neglect. And no whiz-bang invoicing system will save you the trouble. Read this paragraph again.

We need structures, though complexity is unnecessary. A simple written list of projects can serve as a good reminder (just beware of it blending into your environment so you don’t even notice it anymore). As well, there are tools plentiful enough to satisfy most personalities and inclinations – Evernote, Google Drive, ClickUp, Asana, or the now trendy Notion. Pick something, commit to its mastery, and make it your own. Start simply and don’t second guess.

Crack the Whip on Your Time

As a passionate adventurer, I take it upon myself to dig for the gold in countless resources, whether books, courses, mastermind groups, coaching programs, or otherwise.

No one can give you the tough love you need like author Dan Kennedy, especially in his timeless book No B.S. Time Management for Entrepreneurs. And while his methodology may appear draconian to the microwave success crowd, it’s worth reading for the mindset alone. Let it impact your workflow, and you will expand beyond any level of productivity previously imagined. Anything else I could say in this regard would be redundant or a pale imitation.

Nir Eyal’s timeboxing process would also merit a look, as I have personally experienced great success taking on blogging daily, a yearlong intensive leadership program, community projects, staff writing duties, freelance and ghostwriting clients, and multiple business projects simultaneously. And I still workout at least three times per week, meditate most days and have time enough to wind down for a couple of hours each night.

Act with Great Urgency

There is no time to sit around waxing eloquent about the theoretical. You’ve committed to multiple projects, and now it’s time to put your money where your mouth is. Don’t wait to get started. Don’t expend more time and energy on planning and project management. Don’t try to fine-tune your routine or time management processes. It’s time to act with urgency.

As actor Will Smith says:

Bite off more than you can chew… Then chew it!

Start chewing now. Don’t wait until later. Adopt the mantra “do it now” and have it lived in your life.

And as you get into motion, you will recognize that there isn’t time enough to be tired or sick. There isn’t time enough for excuses. Only time to do and restore integrity when and where you are out of it.

Create a start and end time for every activity, and unless completely impossible, move every project forward every single week.

Create Margin for Hired Help

If your fees are barely enough (or not enough) to keep you afloat financially, increase them immediately. Your personal solvency is paramount to your initiative’s future success.

In most projects, there will be opportunities to outsource the workload, if not in whole then in part, and that will bring some relief to the project load. Over time, you can create even more leeway.

Smart entrepreneurs won’t outsource everything, though, and will instead discover and feed their passion for marketing and continue to sign paychecks and monitor staff activity.

Final Thoughts

My book, The Music Entrepreneur Code, introduces several real productivity techniques I use to get results. It was written for musicians, but freelancers and entrepreneurs alike have benefited from the read.

Let go of the need to fight against multiple projects and instead embrace it as a way of life. Get good at advancing every project every week of your life.

Building a Following & Building a Business Are 2 Very Different Things

Building a Following & Building a Business Are 2 Very Different Things

Google “marketing and sales strategies,” and with remarkable frequency, you will stumble on trendy twentysomething YouTubers talking about traffic. Which is neither marketing nor sales.

“Start an Instagram meme account,” they say, “it will get an insane amount of traffic!”

Right. Because people scanning trending memes love buying widgets. How ridiculous.

If you can’t connect the dots between how an Instagram meme account stimulates sales from your eCommerce store, infoproducts, coaching programs, or otherwise, all you’re doing is building a following. And a following alone doesn’t lead to positive sales ROI.

This isn’t to suggest that a following can’t positively impact your business. But just because you have a following doesn’t mean you’re making sales, and just because you’re making sales doesn’t mean you have a following.

Practicing Accurate Thinking in Your Marketing & Sales Efforts

As a champion of artistic success, I see it as my duty to steer you clear of obvious flights of fancy, of which ephemeral social media tactics is an obvious speed bump. Here I will erect a massive yield sign.

Yield sign

I am an avid adventurer, after all, as evidenced by my wide-ranging experimentation.

Building a following on any platform takes time and effort, plain and simple, and before committing to any initiative requiring you to achieve viral status, it would be shrewd to consider whether that’s time well invested.

There are methodologies to attracting a following that work with remarkable speed, but to suggest that it will drive sales, fame, or any other desired end is bush league level of naivete.

How can we practice accurate thinking amid the hype? And the answer isn’t elusive as wide-eyed, overexcited microwave entrepreneurs seem to think.

As applied to Instagram, we should be asking:

  • How does our Instagram account prepare the prospect for purchasing from us?
  • Does the prospect click the link in our profile? How often?
  • What percentage of people coming to our site from Instagram convert to customers?

Even this is rudimentary, as you’d be wise to track how many people join your email list, how many of those people convert into customers, as well as the lifetime value of every customer that purchases from you.

If we can’t offer clear, concise, accurate answers to these questions, and have no intention of tracking, we’d be better off steering clear of Instagram altogether to dedicate our precious time to building assets and utilizing proven strategies.

Discarding the Ambiguous, Embracing the Specific

Show me an entrepreneur who tracks, and I will show you an entrepreneur who enjoys results.

Show me an entrepreneur who tracks, and I will show you an entrepreneur who enjoys results. Share on X

And tracking is not some magical superpower only the brilliant can access and leverage. It may require rolling up your sleeves and doing the hard work of monitoring your stats and logging them in spreadsheets, but unless you have an especially complex operation, a well-trained virtual assistant could easily handle the daily task load, usually in 30 minutes or less.

With free tools as good as Google Analytics, there aren’t any excuses.

If you deem your time precious, then ask these questions before starting any long-term project:

  • What am I looking to accomplish with this initiative?
  • Can I accept that building a following might not lead to profitable business results?
  • Am I willing to stick with the program for at least six to 12 months (because you’re unlikely to see results any sooner than that)?
  • Am I willing to do the hard work of daily, or at minimum, weekly tracking so I’m clear on how my work is leading to desired results?
  • Am I willing to abandon the initiative if it proves ineffective (remember – social media is addicting and brainless)?

And I will reiterate, as it is the intention of this article, that followings will not always lead to sales, sales will not always lead to followings. So, succumbing to the pressures of joining another social network is foolish when you don’t know what targets you’re trying to hit.

Final Thoughts

If you’ve been caught in the trap of the tantalizing and trendy, you would benefit from a reading of The Music Entrepreneur Code. While it was written with musicians in mind, it has also received praise from freelancers and entrepreneurs who merited the no-nonsense principles and next-step resources to retrieving true marketing value.

As noted, you can leverage followings for wanted business outcomes. But if you’re going to take advice from anyone, look for the soldiers with the arrows in their back, not the instant, bush to major league rookies. Those with arrows in their backs will have tried everything already and will be able to tell you what works and what doesn’t, and that’s a far less crowded and less painful road to success.

Those with arrows in their backs will have tried everything already and will be able to tell you what works and what doesn’t. Share on X
258 – The Music Entrepreneur Code – 2022 Edition Preview

258 – The Music Entrepreneur Code – 2022 Edition Preview

What can you expect from the 2022 Edition of The Music Entrepreneur Code? What’s different about this version versus the last?

That’s what we’re going to be looking at in this episode of The New Music Industry Podcast.

Podcast Highlights:

  • 00:26 – The big reveal: The Music Entrepreneur Code – 2022 Edition
  • 01:01 – What led to the creation of the latest edition of The Music Entrepreneur Code
  • 01:54 – What’s new in the latest edition of the book
  • 04:02 – Closing thoughts

Resources Mentioned in This Episode:

Transcription:

Hey, it’s David Andrew Wiebe.

So, at long last it’s been revealed…

Now you know ONE of the reasons I’ve been wanting to talk more about The Music Entrepreneur Code as of late. It’s because I’ve been working on the second edition of the book!

As for the other reason I’ve been wanting to talk more about The Music Entrepreneur Code? Well, that will have to wait…

In this episode, I wanted to give you a preview of the new book. Normally, this is where I would read you the introduction, which is what I’m going to be doing in one of the next couple of episodes.

But here, I wanted to share a little bit about what’s new with this edition. So, let’s get into it.

What Led to the Creation of The Music Entrepreneur Code – 2022 Edition (Now with More Ninja)

This post originally appeared on http://www.davidandrewwiebe.com/ on December 7, 2021.

Last year, I had the pleasure of sharing my best-selling, guitar-windmilling, cigar smoking, and whisky swilling The Music Entrepreneur Code with you.

And the feedback I got on the new book was phenomenal. Rocker status.

As I continued to share the work with readers and friends, though, I realized there was an opportunity for an encore performance.

Most if not all of what’s shared in the book is going to stand the test of time, like “Stairway to Heaven,” meaning it’s unlikely to go out of style like nu-metal shlock of the early 2000s.

Not to mention, in the book, principles were distilled down to their core essentials like Eric Clapton’s Unplugged. No fluff, no B.S. In that sense, revision would have been redundant, like the Beastie Boys’ deluxe edition of Check Your Head.

Here’s What’s New in The Music Entrepreneur Code – 2022 Edition (Now with More Ninja)

The most significant opportunity I recognized with the book was the importance of sharing my story.

As we all know, story creates connection. And I don’t say that to sound smart. Some of the greatest songwriters of all-time, Leonard Cohen, Bruce Springsteen, and Paul Simon obviously knew this.

But with a new introduction centered on story and heart-based connection, I knew that the tactics and strategies discussed in the book would land the plane on smoother, gold-studded runways.

As with any other artist or creative, I’ve had many struggles (some would say that’s putting it mildly). And while struggling is ultimately optional, to get to that point in your development requires some deep intellectual digging (and usually several thousand dollars’ worth of courses). But that’s a whole other conversation. Remind me to waffle it out on another occasion.

With the latest edition of The Music Entrepreneur Code, I wanted to crack the code on creating intense relatability and instill an emotional connection, just as Elton John did with “Candle In The Wind.” I believe I have accomplished exactly that with the new introduction.

This isn’t all that’s available in the latest hard-rocking edition of The Music Entrepreneur Code, though. Here’s what else was changed:

  • More data and insights. Although some of the bigger questions will be left to the forthcoming follow-up, The Music Entrepreneur Companion Guide, the latest edition of The Music Entrepreneur Code features art- and science-based secrets to unlocking your inner musical star.
  • More opportunities. We’re getting ready to launch some done-for-you opportunities to earn an income from sharing the book, and we’re excited about what’s to come.
  • More ninja. Talking about revisions and updates is unsexy. So, I’m calling these changes “more ninja” instead. It’s more fun that way.
  • More tool and resource recommendations. One of the things readers loved about The Music Entrepreneur Code was how it pointed them in the direction of other great gear to help them on their Budokan journey. The latest edition of the book comes with even more.

Closing Segment

So, if you’re ready to crank your amps up to 11 and embark upon your Budokan journey, the 2022 Edition of The Music Entrepreneur Code is ready for pre-order on Amazon. Of course, I’m groovy enough to have set up a short link for you. You can go to davidandrewwiebe.com/Code2022 – that’s the numbers 2 – 0 – 2 – 2, to pre-order your Kindle. The Kindle launches on December 15, and paperback and hardcover versions will be soon to follow.

This has been episode 258 of The New Music Industry Podcast. I’m David Andrew Wiebe and I look forward to seeing you on the stages of the world.

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