How to Make the Switch from You to Them
Is your content focused on you, or is it focused on your audience?
When I first got started in business, my content was more focused on my audience than myself.
But as the years went by, I got too fixated on me. I started talking about my goals, my life, what I was learning.
That’s why I’ve made the switch from me to them, and I’m already seeing a difference in engagement.
Is your content focused on you?
Chances are unless you’re a celebrity or public figure, no one cares.
People watch, listen, or read for themselves, not for you.
If you haven’t already, make the switch.
Don’t focus on you anymore. Focus on them.
And watch as your engagement skyrockets.
