How to Show Your Music Career Team How to do Anything

How to Show Your Music Career Team How to do Anything

We’ve talked about how your music career team can take any shape.

But how exactly do you a show a new team member how to complete a task?

Do you just leave them to their own devices to figure it all out?

This process is easy to overcomplicate, but it can be quite simple.

What I’m about to share with you is something I learned from SuperFastBusiness founder and CEO James Schramko. I can’t take credit for any of it, but having used it with my own team, I can tell you right now that it does work!

Schramko summarizes it like this:

I do, we do, you do.

And all it takes is a quick 15-minute video conference (longer depending on the task) to show your team member how something is done your way.

Here’s what you do once you’re both on the call:

Step #1 – I Do

If it’s a task you’ve become intimately familiar with, you should be able to show someone else how to do it, right?

So, the first thing you need to do is show your team member your process. Take them through each step in the task, from start to finish.

Once you’ve completed this step, ask them if they have any questions.

Step #2 – We Do

Now it’s time to go through the task together. Ask questions as you go and try to get your team member to remember the steps as you’re doing them. But don’t make them wrong if they don’t remember all the steps. You’ve only shown them once, remember? Plus, you’re supposed to be working together.

Once you’ve completed this step, confirm that they’ve understood the steps involved. Ask them if they have any questions and answer them.

Step #3 – You Do

It’s time for your team member to demonstrate whether they were paying attention and if they can do the task all on their own. Have them show you that they know how to complete the task in the expected manner.

If they do everything right, they’re ready to take over the task for good (really!).

If they miss a step or still aren’t quite sure, repeat step #2 until all the key details sink in, and have them go through step #3 again.

Now You Can Teach Your Music Career Team to do Anything!

That’s all there is to it! Sound too easy? Well, just be grateful that someone went to the trouble of figuring this out, so you didn’t have to, because this process works.

For a proven, step-by-step framework in cracking the code to independent music career success, and additional in-depth insights into making your passion sustainable and profitable, be sure to pick up my best-selling guide, The Music Entrepreneur Code.

I Don’t Like Slack

I Don’t Like Slack

When I first heard about Slack, it sounded exciting.

I was already acquainted with IRC from the early days of the web, and I’d had a good experience with it.

And, of course, the prospect of cutting down on emails sounded alluring.

With glowing endorsements from entrepreneurs, I follow, how could I possibly resist?

I jumped on the Slack bandwagon. But it wasn’t long before I started looking for an exit.

Experimentation is Important

I spend quite a bit of time experimenting with a variety of tools.

Some make it into my ecosystem. Most do not.

If it’s easy for me to access, log in, and use, then there’s a better chance of it becoming a part of my workflow.

A great example is Google Workplace (formerly G Suite). Most of us already use Gmail. And know it or not, that gives you access to Calendar, Google Docs, and a suite of other apps. Google Workplace is the same thing, except that you can attach a custom domain to your email address.

Google Workplace works relatively seamless across devices, and changes are saved online, so it’s basically a no-brainer, at least to me.

On the other hand, if a tool takes too long to learn, if it’s more power than I need, if it doesn’t naturally integrate into my world, it gets abandoned relatively quickly.

But I’m not closed minded. I will give everything a try, and I will even return to tools I didn’t like to give them a second or third go, just to see if there’s something I was missing.

Integrating Slack into My World

I’ve attempted to integrate Slack into my world a couple times. Doubtless I would appreciate it more if I had a bigger team. My attempts at trying to get my team to interact on Slack went over like a led balloon, mostly because I couldn’t personally commit to spending time inside Slack consistently.

As it stands now, Slack feels like “one more app.” And I don’t want to spend all day everyday switching between dozens of apps. I feel like that kills productivity and wastes energy.

I feel like I’ve got too many tools and apps dedicated to communication already – phone calls, texts, emails, Messenger, WhatsApp, LINE, Discord, Telegram, and so on. Plus, most social networks have their own built-in direct messaging system.

What am I doing with all this communication anyway? Is it making me a better person? Is it building my business? What am I accomplishing by staying connected all the time?

In his book, The 4-Hour Workweek (affiliate link), Tim Ferriss was quick to point out that most communication isn’t urgent. I have found this to be true.

SuperFastBusiness founder James Schramko says the first thing he gets his students to focus on is to get to inbox zero. He suggests unsubscribing from everything you can unsubscribe from.

Communication is critical, but it makes the point that we must have boundaries for it too.

I’m Trying

Okay, so I haven’t had the best of experiences with Slack so far.

But here’s the thing.

This year, I’ve started interacting with a group of like-minded entrepreneurs inside a Slack group. And that’s something I care about.

I have a couple of friends that recently started projects benefiting worthwhile causes. They’ve asked me to be a part of their projects and have started their own Slack groups. Again, my resistance aside, I care about my friends and their projects.

So, I’m trying. I’m trying to get passed my own hang-ups and preferences to figure out how this darn thing works. I’m trying to make it a habit to check in on Slack, even if it’s only a couple times per week.

I have plenty on my schedule already, but I’m always making micro adjustments to keep it sustainable and effective. So, of course, I can adjust for the benefit of my growth and the projects and people I care about too.

I’m trying to like Slack, or at the very least, get to the point where I can leverage it effectively.

Final Thoughts

As I continue to absorb my business coach’s programs and courses, there’s one thing I’ve come to realize – I need to embrace the boring.

I tend to get caught up in the sexiness of content and traffic, but if you don’t have a well-researched strategy backing your work and business, you’re going to struggle, just as I did with Music Entrepreneur HQ.

Slack, to me, is boring (although I know it can be exciting). It seems a good a place as any to begin cultivating a stronger mindset and attention span for what shows up as boring to me.

Are there and business tools or apps that drive you nuts? Is there something everyone else uses that you can’t quite wrap your own mind around?

Let me know in the comments.

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Content That Engages Vs. Content That Sells

Content That Engages Vs. Content That Sells

It pays to obsess over function rather than form. Literally. And that applies to content as much as it does to design.

Many entrepreneurs will find themselves creating content to grow their business.

But it’s altogether too easy to get caught up in trying to become a YouTuber than in showing up and serving your audience. And the two approaches lead to vastly different results.

Just because content engages doesn’t mean it generates sales. The two are often mutually exclusive.

Just because content engages doesn’t mean it generates sales. The two are often mutually exclusive. Click To Tweet

It’s easy to look at an Instagram influencer with thousands of likes on every post and think to yourself, “wow, they are killing it – I must be doing something wrong.”

But the reality is that many of these so-called influencers make aggressively mediocre money.

Your feelings might get hurt when your content doesn’t get engaged, but if it leads to results that show up on your P&L statement, you might begin to feel a little differently about the situation.

SuperFastBusiness founder James Schramko has been making short social media videos that earn him hundreds of thousands of dollars (and his course on the same topic is a steal at $9). These videos answer his target audience’s questions and adds value to them. Then, they go to his website to check out what solutions he’s got to offer.

If he were obsessed with becoming a YouTuber, he probably wouldn’t even come close to generating those types of figures.

YouTube audiences come ready to watch. They want to sit on their couch, find something they can get stuck into, and even have high standards for production.

Which isn’t to say don’t use YouTube. But if you’re going to be doing what James did, you should consider distributing your videos across the main social networks too – Facebook, Instagram, LinkedIn, and Twitter.

The point is that YouTubers spend all their time coming up with content ideas, filming, and editing, just to generate a few thousand dollars per month.

Yes, they can tap into revenue streams other than advertising to give their revenue a boost – Patreon, affiliate marketing, sponsorships, PayPal donations, and so on.

But then you’re in the game of content that engages. Not content that sells. And you’ve got to be clear on that distinction to do well in either.

I know from having talked to other entrepreneurs that they’d prefer to create content that sells. They’re busy and stressed out as is, and don’t need to spend any more time on activity that engages but doesn’t sell.

If you want to be an artist or a hobbyist, or if you just want to make things for fun, then there’s nothing wrong with focusing on content that engages.

But entrepreneurs should be focused on activity with measurable results. And they can expect a better return from focusing on content that sells, especially since it doesn’t require a huge audience or high level of engagement.

Pay what you want for the first issue of my digital magazine, The Renegade Musician.

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How to Monetize Your Podcast

How to Monetize Your Podcast

Seth Godin says:

Podcasting is the new blogging.

While there are still great opportunities for bloggers, there’s no denying that podcasts are growing fast. Further, they give you a way to connect with an audience on a more personal level.

That said, podcasting is its own mountain. It takes more time and effort to go from idea to publishing compared to blogging, and rising through the ranks to be seen, and growing your listenership can represent significant challenges.

Then comes this issue of creating an independent income from your podcast. That could almost prove a mountain all its own, since direct revenue opportunities are few and far between, which means you’ll be relying more heavily on “indirect” means to close sales.

Still, it’s an issue worthy of exploration. So, in this guide, I share some thoughts on generating an independent income from your podcast.

The Essentials You Need to Succeed

The podcast landscape is changing fast. And that means if you don’t have the essentials in place, you’re going to struggle with monetization.

It’s challenging enough attracting and retaining an audience never mind monetizing it. So, as you seek to create an independent income from your audience, it’s critical to bear in mind the following:

  • Create quality content and look for opportunities to separate yourself from the crowd. Do fewer interviews (now a commodity) and add more solo episodes to your portfolio.
  • Focus on quality over quantity. Publishing daily may boost download numbers, which might make you feel better, but you could end up sacrificing engagement. Don’t publish mediocrity.
  • Explore new show formats. Solo episodes can take the form of rants, Q&As, industry updates (news is always compelling), listicles, reviews, and more.

Tactics & Episode Formats to Create an Independent Income from Your Show

Much of what I have learned, I have learned from observing James Schramko of SuperFastBusiness. Of course, I have learned a great deal from my own long, trial and error journey. Here I share findings from both.

But I can’t think of a better case study to focus on, because Schramko has generated eight-figures on the back of his podcast. I must give credit where it’s due!

But let’s get to those tactics, shall we?

Book Introduction

Book introduction

If you have a book, then you should consider reading the entire introduction on your podcast. You might feel like you’re giving away the “secret sauce,” but it can act as the perfect teaser to whet your audience’s appetite, especially if your book’s introduction is compelling!

Whenever I have a new book (and that is more often than a human being should), I make sure to read its introduction on the podcast. You can refer to these episodes:

Yes, Schramko himself has done the same thing. He has even used his book title (Work Less, Make More) as a branded term:

Just remember… if you’ve got a big following, book revenues will add up. But if you’re at that point, you probably have higher priced offers that generate more per sale already.

Book royalties at my level are nice, and they are growing, but they basically just pay for my gas (I’m not saying that’s anything to sneeze at!).

Training Snippet or Review

Training Snippet or Review

Whether you have a course, multiple courses, or a membership with training inside, chances are you already have valuable content you can leverage and repurpose as a podcast episode to boost sales.

As with reading your book introduction on your show, you might feel like giving away snippets of your product is a bad idea, but it can build a lot of trust with your audience and lead to more sales.

Also know that we are talking about snippets here. You don’t need to share the course or training in its entirety. 20 to 30 minutes is more than enough.

Oh, and by the way, you can review your own products. There’s no better way to control the conversation about your products online!

Here’s are just some of Schramko’s reviews of his own products and events:

Midroll Recommendations

Midroll Recommendations

I have experimented with midrolls and have had some success with them.

Note that I have never seen Schramko do this, as he doesn’t believe in running ads on his show. Having said that, if other methods don’t work for you, this might be worth experimenting with.

A midroll is basically an ad injected somewhere in the middle of your podcast. Even if you don’t have a sponsor for your show, you can sponsor it yourself or promote an affiliate offer (which is typically what I’ve done).

You can refer to these episodes for examples of midrolls:

At the time, I had the potential to make a greater independent income from promoting affiliate offers than I did my own products, so for a while this served as a worthwhile tactic.

Product Reviews

Product Reviews

Product reviews and comparisons make for great content for your podcast. And they also offer the opportunity to create an independent income from your show (if you are an affiliate for those products).

You can link to products mentioned in your show notes, and you can also share short links on your show (make sure they are short, because listeners will not remember long URLs or be able to type them in as they are listening).

Schramko has had a great deal of success generating an income doing this very thing. He’ll either review the product or have a guest on the show that created the product.

Keep in mind, though, this is because product recommendations are a good fit for his audience. This isn’t to say they will be a good fit for your audience. You can always test.

Personally, I have reviewed books on my podcast. I’m not a huge advocate of that, though, because it will limit your income potential severely (you’ll only make a small percentage on a $15 to $25 purchase).

That said, in the same way I have done midrolls, I have episodes where I mention affiliate offers throughout, like this one:

Like Schramko, I have interviewed guests whose products I promote, too, as seen below:

Finally, here are some examples via Schramko:

Free Consultation

Free Consultation

Many companies offer prospects free consultations to help them find the right product fit. It might be 30 minutes. It might be 60 minutes. Or it might be an over the phone conversation. Whatever the case, getting prospects to interact with you gives you an opportunity to close the sale, because they are already predisposed towards you (i.e., they trust you).

Schramko has diversified his coaching programs in the last year or so, to where he has different solutions based on the needs and budget of the prospect.

Subsequently, he put together a podcast episode to steer people in the right direction and help them figure out which program is right for them. He’s gone on record saying this episode has led to many sales.

You can find this episode here:

I have not created an episode like this myself, but the gears in my head are turning…

Sponsor Your Own Show

Always remember – your podcast is your own.

Schramko, as noted, does not run ads on his show. Andrew Warner of Mixergy has literally called out guests and their businesses for being fake or unverified. Tim Ferriss is not afraid to run several minutes of sponsor ads before the meat of his show even starts. John Lee Dumas of Entrepreneurs on Fire publishes daily (yes, new podcast content daily), and uses a standard interview format to keep his processes streamlined.

The point is that there are different strokes for different folks, and different ways of approaching creative income too.

But one thing we can all do, and should all consider doing, is sponsoring our own podcast.

Instead of promoting Audible at the front of your podcast, for instance – I have tried this with dismal results – promote your own offers, products, memberships, services, or otherwise.

Having a call to action towards the beginning of you show is not a bad idea, because some listeners simply won’t make it to the end.

And don’t forget to have a call to action at the end of your podcast too. Don’t go to all the trouble of recording a killer episode only to leave your listeners hanging. Always give them next steps!

Final Thoughts

While the above should not be considered a definitive guide on creating an independent income from your podcast, remember that the tactics mentioned are proven and reliable. You can easily get off in the weeds trying a million different things, but if you’re trying to solve the immediate pain of generating income from your podcast, your time is better spent polishing your content and messaging.

If you’re trying to solve the immediate pain of generating income from your podcast, your time is better spent polishing your content and messaging. Click To Tweet

Additionally, I’ve mentioned several things throughout this guide that may be worthy of further study. Exploring sponsorships, for example, might be worth a try, especially if you have a large audience and good product-market fit.

Here’s wishing you great success in your podcasting efforts.

How do you create an independent income from your show? What has worked for you?

Let me know in the comments.

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