Bullet-Sized Reflections on Deadlines

Bullet-Sized Reflections on Deadlines

  • My life revolves around deadlines.
  • A deadline is you giving your word to have a task or project completed by a specific date and time.
  • Deadlines put commitments into existence.
  • Without deadlines, I would not be as productive as I am.
  • Deadlines force me to think in terms of how I can complete a task in the time allotted for it.
  • Deadlines are motivating, regardless of how they feel to you – positive or negative.
  • Deadlines create structure.
  • Deadlines encourage innovation.
  • If you dilly-dally with your job or client work, you will never get around to the work that matters to you.
293 – Get More Done in Your Artistic Career with Templates & Frameworks

293 – Get More Done in Your Artistic Career with Templates & Frameworks

A simple thing can make a big difference. Most artists aren’t thinking about saving five minutes here or 10 minutes there but think about it. Over a year, if you could cut down your daily social media time from 10 to five minutes per day, you’d save yourself 1,825 minutes or a little over 30 hours per year.

In this episode of The New Music Industry Podcast, David shares the importance of building structures around your music career to ensure you’re empowered in getting more done, whether writing songs, booking gigs, interacting with your fans on social media, or otherwise.

Download the PDF Transcription

Podcast Highlights:

  • 00:16 – Structures? What are structures?!
  • 00:37 – Firsts in your life and your music career
  • 00:52 – How structures work and why they matter
  • 02:29 – Closing thoughts


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You’re listening to The New Music Industry with David Andrew Wiebe.

Hey, it’s David Andrew Wiebe, and today I wanted to talk about structures.

Now as an artist, you’re probably going “Structures? What’s the point of that? Like, why would I need that in my music career? That doesn’t sound like ‘song.’ That doesn’t sound like ‘guitar.’ Those are none of the words I know. ‘Bass,’ ‘lyrics,’ never heard of ‘structures.’ Are you talking about building and building?”

Well, no, not necessarily. But let’s start here. You know, you’re going to have a lot of firsts in life, right? Just like you’re going to have a lot of firsts in your music career. A first in life might be like first kiss or first time eating a mango, or first time skydiving. A first in your music career might be your first gig, or first interview. You know what I mean?

And so, structures might be one of those things that you’ve heard for the first time. There are other words we could use to describe a structure. It could be a [00:01:00] system, a framework, a checklist, or something like that.

What it is, is it’s something that allows you to be more productive. It allows you to get things done smoother, faster, and with better precision.

I, for example, have templates for all my books so I can just drop my content in, do all the editing and put it out into the world. I’m not saying that all the writing’s done. What I’m saying is, I’ve got the formatting done in terms of fonts and layouts and things like that.

So there are a lot of things you could create templates for, whether it’s like a lyric sheet template or a project template in your DAW. The idea is to stop yourself from reinventing the wheel. You don’t want to start from scratch. You want to build on things that you already have. That you’re going to have to come back to all the time.

There are certain motions, there are certain things you’re going to be doing in your music career all the time. You’re going to be sending emails, you’re going to be making calls, you’re going to be setting up and tearing down your gear. You’re going to have sound checks; you’re going to have performances.

So, what structures could you build around these, including your promotional activity, of course, to streamline, to optimize, to make sure certain things get done so that you can have a much better performance or a much better marketing campaign every single time?

What are the things that you need to do every single time? You can always create structures around those things.

So, this insight comes from my book, The Music Entrepreneur Companion Guide. If you’d like to get yourself a free copy, you can go to davidandrewwiebe.com/FreeBook.

This has been episode 293 of The New Music Industry Podcast. I’m David Andrew Wiebe, and I look forward to seeing you on the stages of the world.

New Ventures, New Structures

New Ventures, New Structures

The moment you notice things aren’t working anymore, it’s time to do away with old structures and implement new ones.

Your current structures are insufficient. They’ve reached their max capacity. You can’t add anything on top.

It’s time to start thinking about this challenge differently. Sure, it’s possible you’ve taken on too much. But if you’re not out of integrity now and again, you’re playing too small.

Stop and identify everything you’re doing. List it out on a whiteboard or in a journal. Find the commonalities between the projects so you can batch process.

If you don’t have a team, it may be time to hire. If you do have a team, it may be time to look at creating systems to boost efficiency.

If you cannot find structures that work, ask for help. Others may see things you can’t see right now.

If you exhaust your options and you’re still out of integrity, it’s time to own up to the unworkability. Tell your friend, or client, or partner, you need to let go of some projects. You may be surprised at what comes of it.

But never hide or stew on the issue alone. It’s a dead end.

Leave a Space

Leave a Space

Take a break or keep pushing forward?

For the entrepreneur, this decision is never an easy one.

Regardless of the circumstance or our general wellbeing, our default state is to keep pushing ahead.

When we do that, though, we’re not present to our state of being.

We don’t get to bring our full self to our work. We don’t get to contribute at the level we know we can contribute, and we don’t get to be contributed to either.

Taking a step back creates a space for others to step in.

And this is also a test of the structures you’ve set into place to this point. If your team isn’t big enough, or your systems are insufficient, others may not show up in the way you expect them to. But whether you’re prepared or not, this is something an entrepreneur should experience.

So, next time you’re faced with the hard choice of taking a break when you feel like you should push through whatever you might be facing, be in discovery of what it’s like to step back. Leave a space for others to step in.

Cash Flow for Artists: What You Ought to Know

Cash Flow for Artists: What You Ought to Know

And so, we arrive at a rather difficult subject.

Cash flow seems completely obvious and an easy field to navigate, only to entrepreneurs with no experience worth talking about.

“Earn more than you spend,” they say, which is not incorrect, but it doesn’t demonstrate a deep understanding of a potentially devastating issue, especially if you don’t constantly have your finger on the pulse of your career or business.

You can keep your project afloat so long as you have access to cash, but the moment that runs out, and your expenses exceed your revenue, it’s game over.

And it’s not always obvious how or why this happens. That’s the most challenging part.

I hope you never have to face that. But we know full well that even our heroes have gone through rejection and failure – in most cases, more than we even know!

So, while I don’t claim to have a foolproof method, here’s what I’ve learned about cash flow issues and how to solve them:

When Revenue isn’t Keeping Pace with Expenses

This is perhaps the most basic, most common cash flow problem (which doesn’t mean it’s easy to solve).

Even though your cumulative revenue is greater than your total expenses… because your expenses are piling up faster than your income, you’re having trouble meeting ongoing expenses.

As you can see, the plain logic of “earn more than you spend” isn’t going to apply here, and if anything, it’s going to stifle your efforts to resolve the issues at hand.

The solution here would be to control the flow of income and expenses. And, I’m not going to lie, some of this can be uncomfortable.

On the income side, invoice your clients early, take pre-orders, increase your rates, increase the frequency of purchases, and if possible, get paid upfront for your work.

On the expense side, negotiate with your suppliers and reduce the velocity or frequency of payments. Cut services you don’t need or find more affordable replacements. See if you can work out a bulk order deal or move to an annual plan instead of a monthly plan.

Rapid Growth Usually isn’t Sustainable or Profitable

We’ve already asked the question, “are you ready for a million streams?

And the answer is if you don’t already have the right structures in place, you’re not.

Rapid growth seems like a dream come true, the very thing you’ve been waiting for your whole life. And yet, it can derail your project just as quickly as it can boost it. There’s a reason a lot of growing artists sign with a label.

Think about it. With rapid growth, you can be bombarded with emails and calls, customer support inquiries, media requests, bugs that need to be fixed (payment processing, refunds, overloaded servers), and more. And people generally expect these things to be resolved at the drop of a hat.

It’s one thing if you know how to handle growing demand. Quite another if you end up taking random stabs in the dark.

Rapid growth usually isn’t sustainable or profitable because you need to onboard and train new team members to meet the demand. Which isn’t to say you can always control growth, and that’s the troublesome part.

The only solution here is to educate yourself on the following before demand gets out of hand…

Leverage the Power of Structures & Systems

“I’ll just hire people once things get crazier,” said only the greenest of entrepreneurs.

One of your greatest expenses is bound to be team, and for good reason – they are just as much an asset as they are an expense.

But onboarding and training alone can be quite expensive, never mind the cost of turnover and having to replace departing team members.

Even the most experienced people are going to need direction, get a good sense of what you’re about, and have a clear understanding of your needs before they’re going to be 100% effective on your team.

The good news is that even small teams can be incredibly effective if they have the right structures and systems in place. In every enterprise, there are ongoing opportunities to eliminate, automate, and delegate.

With the right tools, you can systemize your operations to run more efficiently, and that means major savings.

But that doesn’t mean it’s going to be easy. I’ve interviewed some entrepreneurs who had to work evenings and weekends (on top of their regular workload) just to get their systems in place.

The good news is, whatever cash flow problems you might be facing, there are answers if you’re willing to go look foring them. And, sometimes, you will need to pay for good advice. That’s accurate thinking.

Quick reminder – you can now get The Music Entrepreneur Code – 2022 Edition (just in time for the holidays). Don’t get left behind – be the first to get my latest work into your hands!