Four to four and a half days per week. That’s it.

People say, “Say it ain’t so, David. Aren’t you a productivity fiend?”

Oh, I’ve had my share of six- to seven-day workweeks. But the first problem is that it takes its toll on your health, even if you’re meditating, sleeping, and eating well.

The second problem is you’re not innovating enough. If you’re lone wolfing it and everything’s on you, you’re missing and even resisting opportunities to delegate, automate, and eliminate.

I like spending time on Monday speculating on who could I give this to? Or who could I hire to handle this? Or what software would make my life easier?

Innovation needs to be a part of your schedule, or it simply won’t happen.

5 Must-Haves for a Productive 2023

5 Must-Haves for a Productive 2023

Happy New Year!

I hope you’ve been enjoying the holidays.

Today, I’m going to cover a few essentials to ensure you have a year surpassing all others.

Don’t feel like you need to implement everything now. Simply take note of where there might be a missing in your processes and get into action when you’re ready.

1. To-Do Lists

In 2023, many “gurus” are going to tell you to throw away your to-do lists. Nothing could be more ridiculous. Your to-do lists are key to keeping your daily activity aligned with your goals.

You will need to prioritize your list, of course, because it’s easy to waste time on lesser tasks while ignoring the big, scary ones.

But if you’re guided solely by intuition, you will make mistakes, drop the ball, waste time, or worse.

If you prefer to create digital to-do lists over hardcopy ones, I suggest ClickUp.

2. Goals

In 2023, many “gurus” are going to tell you not to set goals. Nothing could be more ridiculous.

At all times, we should be crystal clear on what we’re aiming for in business, creativity, and life. We need a target. We need to know where the bull’s eye is if we have any hope of hitting it.

So, set goals and put them somewhere you will see them every single day.

Don’t be discouraged by failures or resolutions not kept. Close the chapter on 2022 and start fresh.

3. A Timeboxed Calendar

Your to-do lists and goals must be reflected in your schedule. Otherwise, your goals will be reduced to wishful thinking.

If you want to write a book, for example, block an hour in your calendar, every single day, to write and edit.

If you require examples, and a step-by-step process for creating your own timeboxed calendar, refer to Nir Eyal’s article on timeboxing.

4. A Notion Page

Is there a central space your team can go to see exactly how a project is progressing?

Even if you’re a freelancer, solopreneur, or independent artist, there is massive value in capturing the key details of your projects and updating them as you make progress.

If anyone can look at your Notion page and know exactly what you’re up to without having a single conversation with you, you’re on the right track.

Notion is a simple to use tool that allows you to display and organize a variety of information. I can cover how I organize mine in a future article, but either way it should not take you long to set up a new account.

5. Journal

With the amount of journaling I do, I’ve found my iPad and Apple Pencil to be the best tools for the job.

Whether it’s for note-taking, goal setting, or brainstorming sessions, your journal entries can form the foundation of new strategies, content, discussions, and more.

Your mind is not a great place to store information. So, get in the habit of capturing key information in your journal as your days unfold. Don’t forget to review your entries as well (sometimes, there is gold hidden in there).

How to Set Up Your Schedule as a Musician

How to Set Up Your Schedule as a Musician

A student of mine recently came to me with a bit of a conundrum.

Her week was starting to fill up fast with various calls and meetings, on top of her regular business duties and work schedule. With the sheer volume of activity, she was now facing, she wasn’t confident she’d be able to maintain her well-being, especially as she was used to taking two days off per week, usually in succession.

I acknowledged the urgency of the situation, but first, I asked her to humor me and share with me what her daily activity was like.

What I started to see was that even with everything she’d taken on, she would still be able to take two days off per week. It just wouldn’t be one after another.

“You can take Tuesdays off,” I offered. And at first, she wasn’t too fond of the idea, because that would mean one day off, one day on, one day off, and four days on. But ultimately, she couldn’t argue with the feasibility or practicality of it. “You’d still be able to take two days off and meet all your weekly commitments,” I explained. And she could see the wisdom in that.

As we seek to nail down our weekly schedules, we certainly can’t ignore our well-being. When we’re pushing too hard and start to feel exhausted, we need to acknowledge that what we’re doing is unsustainable and to begin to look for other ways of meeting our commitments.

Starting with the end in mind can be quite helpful. If you know you want two days off, or even three days off per week, you can often find a way. It might mean moving some meetings around, or making requests of your team, but once you separate the emotion from the practicality of it, you start to see that you can really set up your schedule however you want!

And this isn’t just about your well-being. It’s also about consistency. Consistency is easy when you have a routine. Much harder when you’re all over the map.

You need to be clear on what it is you’re trying to accomplish each week. And if you’re goal oriented, it really is about focusing on the needle movers. Don’t get sucked into the black hole of putting out fires. Put out the fires, yes. But be sure the identify the urgency of the situation before calling a spark a fire.

For a proven, step-by-step framework in cracking the code to independent music career success, and additional in-depth insights into making your passion sustainable and profitable, be sure to pick up my best-selling guide, The Music Entrepreneur Code.

The Myth of the 8-Hour Workday

The Myth of the 8-Hour Workday

Unless we’re working at least eight hours per day, many of us don’t even feel entitled to our monthly paycheck.

Yet, I know more than a few writers and entrepreneurs who’ve improved their income and lifestyle by drastically reducing their work hours (I have experimented with this myself with some success).

So, how does that work? Why would you want to deviate from the proven standard? Isn’t eight hours the ideal amount of time to work in a day?

Here are some thoughts worth considering.

Rethinking the Hustle

The 12- to 16-hour hustle has been held as the golden standard by the likes of Gary Vaynerchuk or Grant Cardone. You can even find Entrepreneur and Forbes articles that in essence say while you can’t control much else, you can control your work ethic, and working 80 hours per week will virtually guarantees your eventual success.

As creatives and creators, we tend to side more with this type of thinking than with the standard employment model.

Having tried the hustle, though, I can honestly say it wasn’t for me. Instead of spending more time on a few priorities, I found myself adding unnecessary tasks and projects to my already too long to-do list. So, I ended up being spread out even more. I burned out too.

(I talk more about some of the changes I’ve recently made to my routine later).

I often think to myself – I can appreciate that these known experts have such an amazing work ethic (and in some cases – but not all – amazing businesses). But I feel like they could be exponentially more productive if they a) systemized, b) delegated more, and c) slept more.

SuperFastBusiness founder James Schramko suggests we return to the 8/8/8 model. Eight hours of work, eight hours of recreation, and eight hours of sleep. Even then, he says, eight hours for work is quite generous.

People often say they wished they had more time in a day. But when you split up your day into three equal parts, it’s easy to see you’ve probably got some major time leaks that could be – and should be – plugged.

When you split up your day into three equal parts, it’s easy to see you’ve probably got some major time leaks that could be – and should be – plugged. Share on X

If you’re in the hustle, it’s doubtful you’ve got eight hours left over for recreation. You’re probably not sleeping eight hours per night either. And that, to me, seems like a major disadvantage and a formula for exhaustion, fatigue, burnout, and even mental instability.

But eight hours of work is still quite extensive in the grand scheme of things. Let me show you my work…

Can You Stay Focused for a Full 8 Hours?

If you think you can, try it. Do deep, intensive, focused work (not light admin tasks) for a full eight hours. Lunch break allowed. See how it feels.

I’m not joking. You should give this a try, just so you can say you’ve done it and see how it differs from condensing your workday.

Codebots found that the average employee is only productive for three hours per day, or an average of 12.5 hours per week. That’s about 30% of the time they’re at work.

Now, I know I’m not talking to average people in average jobs with an average work ethic. You’re a champion, and you can get more done in less time.

But we should still come to terms with the fact that we’ve got maybe four to six good hours in us per day. We aren’t machines.

Outside of those four to six hours, we can still engage in reading, meditation, and exercise, which most would consider productive, and would likely add to their overall productivity.

Having this perspective is helpful, as it has us evaluating our task load and prioritizing what needs to get done on a given day. Which is exactly what we should be doing.

The Key to Getting the Right Things Done

I recently shared a little bit about what a day in the life of David Andrew Wiebe looks like.

I’ve already made some adjustments to my schedule, based on some of my recent reading.

First, I’ve recognized the value in what Perry Marshall calls “Renaissance Time.” He suggests spending an hour or two per day, first thing in the morning, connecting with intuition (or spirit) and reading something before Gutenberg.

(More on this in his book, Detox, Declutter, Dominate: How to Excel by Eliminationaffiliate link.)

Although I don’t follow Marshall’s advice to a tee, I do set aside an hour at the top of the day for Renaissance Time. I’ll spend a bit of time meditating and spend most of the time reading. On the odd day, I might go for a walk during this time too.

The more you’ve got to do in a day, the greater the value of Renaissance Time. The takeaway? Prioritize and guard it, not matter what!

That was the first change I made. The second change I made was this:

With all my time blocking efforts, I noticed I was still trying to take on too much in a day. And maybe even being a little too rigid based on how I work best (I like working on multiple projects and multi-tasking).

Instead of saying “this goes here and that goes there,” which is still a basic structure I follow, I’ve been finding that it makes more sense to work on three things per day. That’s it.

I used to think this was a problem. Because inevitably it meant I wouldn’t get around to some priority. But then I realized that if I changed my approach, I’d make more money in less time and create more time for my priorities long term.

The first thing I work on is an article like this. The second thing I work on is an article for a client. And the third thing could be anything else I’ve got on the go – another client piece, a podcast episode, a video, some music, website work, book writing, course creation, or otherwise.

Instead of working a few minutes here and 40 minutes there on these things, I get to give a couple of hours of focused effort into just a few things. And I make more progress that way long term, even if it looks like I’m getting less done short term.

No Matter Your Ambition Level, 8 Hours Should be More Than Enough

Historian and author C. Northcote Parkinson said:

Work expands so as to fill the time available for its completion.

That’s Parkinson’s Law.

If he’s right, then it almost certainly means we can accomplish more in less time.

Last year, I experimented with four-hour workdays. And while my clients didn’t seem to appreciate my efficiency (not because the quality of my work suffered, but because they themselves didn’t feel like they could pull off a four-hour workday), I found my focus sharpen like a laser. When I sat down at my desk to work, I was there to work. I systematically shut out distractions and stuck to my hours like my life depended on it.

Eight hours is a lot of time. Especially if you’re adequately systemized and are in the habit of delegating tasks you aren’t good at and don’t want to do. Even if you aren’t, you’d be quite amazed at how much you can get done in that time given half a chance.

So, when you think you’ve got eight hours of work, see if you can condense it down to four hours. If you think you’ve got 12 hours of work, try to do it in eight hours. If you’re crystal clear on what you’re out to accomplish and are deeply focused on what you’re working on, you’ll be surprised to find you can fit more work into less time.

Final Thoughts

I know that, as a creative or creator, keeping to a four- to six-hour workday can be tough. Some days you’re going to go for 12 hours. Some days you’re going to go for longer. Some days you may only work for two hours. And that’s okay.

But just remember that, after a certain point, you’re not effective. Red-eye domain name buyers usually regret their purchases after the fact. And by that, I mean your overall efficiency and judgment tends to suffer when you aren’t adequately rested.

Red-eye domain name buyers usually regret their purchases after the fact. Share on X

If nothing else, go back to the 8/8/8 model. Give yourself a proper eight hours of sleep. Give yourself the opportunity to have a social life. And work the other eight hours – but be disciplined, focused, and crystal clear on what you’re setting out to accomplish. You might just find you need less.

How long do you feel you can focus on work in a day? What has worked best for you?

Let me know in the comments.

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Shh… Don’t tell anyone. Only the cool kids are talking about it.

Get your copy of The Music Entrepreneur Code.

076 – Setting Your Defaults

We spend a lot of time and energy thinking about what to do with our time and who to spend it with?

And, while you can’t control all variables, all things being equal, if you were able to stick to a set of “defaults” that guided your life, how much easier would managing your time become?

In this episode of The New Music Industry Podcast, I talk about the importance of setting your default.

Podcast Highlights:

  • 00:14 – Intentionally planning how you want to live
  • 00:31 – You can’t live by your plan 100% of the time
  • 00:58 – Why set “defaults” for yourself?
  • 01:33 – Where’s the fun in defaults?
  • 02:15 – Easy decisions versus hard decisions
  • 04:12 – What does a default look like, and how do I create one?
  • 05:21 – Creating contingency defaults
  • 06:06 – Please question your defaults


Planning can require a great deal of time and effort.

But I believe it’s worth every minute you spend on it, because if you don’t plan how you’re going to live, you may never get to where you want to go in life. It’s like setting out on a journey with no specific end in mind. You will get somewhere, but is that somewhere a place you want to be?

I don’t know if it’s possible to live by your plan 100% of the time. Life is full of surprises, and the unexpected can happen. Just when you think you’ve got the hang of things, your plans can be derailed by people, events, and circumstances.

But if you have an agenda to fall back on, you can always get back on track. Maybe not the same day, maybe not even the same week, but usually within a short amount of time, you’ll find yourself back in your routine.

I believe an important part of creating your routine is setting your defaults.

Why Set Defaults for Yourself?

By setting your defaults, you can eliminate a lot of unnecessary thinking and conserve your energy for the things that matter to you most.

Steve Jobs was said to have worn the same clothing every single day, so that he wouldn’t have to go through his closet trying to figure out what to wear in the morning. He saved his energy for what he felt was most important in his life.

Since we all have limited willpower that diminishes through the day, using up that willpower for the minute details of life can steal energy and creativity that could be better applied to your highest priorities and projects.

Where’s the Fun in Defaults?

I can hear some of you objecting already: “If I set defaults for every part of my life, I will never have any fun!”

I know exactly where you’re coming from. I enjoy being spontaneous, and I have a lot of fun when others involve me in their spontaneity too.

But therein lies one of the benefits of setting defaults for yourself – you’ll probably eliminate a lot of boredom!

If you’re the fun-loving, spontaneous type, there’s a good chance you find yourself bored a lot of the time anyway. So, think about it – if you always had something new and different scheduled in your calendar, you would have a lot to look forward to, and you wouldn’t get bored or restless as often.

Plus, you can schedule spontaneity blocks into your life. There’s no rule against it!

Easy Decisions & Hard Decisions

If you’re anything like me, you’ve probably wasted a lot of time trying to figure out what to do on a given night. In the last six years or so, I often defaulted to work, because that was the easiest thing to do. I was already at work, so soldiering on and doing more work was an easy decision to make.

At that time, finding something to do, asking friends to join me, and going out was the harder decision to make, as weird as that might sound. And, that wasn’t part of my value system at the time.

The easy decision isn’t always the right one, though, especially long-term, as evidenced by the fact that I was severely burnt out before going on my trip to Japan. Yes, I did it to myself as much as anyone else, but at least I learned from it and took proactive steps to correct my mistakes.

I hadn’t taken much time off, if at all, in the last six years. At times, I was burning the candle at both ends. So, in 2017, I booked time off and set aside my work for two weeks. I was deliberate about this.

Was going to Japan an easy decision or a hard decision? Believe it or not, it was a hard decision for me.

When I reflect on my trip, I recognize it should have been an easy decision to make, because I enjoyed myself tremendously and created a lot of incredible memories.

The hard part was the cost and anxiety associated with making such a commitment. There can be opportunity costs associated with taking time off too, but in this case, that would not have amounted to much because I had no mental space or energy to handle more projects.

Setting defaults can help you make hard decisions when you don’t feel like it. Let’s say, for instance, your calendar app reminds you to practice your guitar at seven in the morning.

Setting defaults can help you make hard decisions when you don’t feel like it. Share on X

There’s a part of you that might dread having to start your day that early. But if you’re committed to your success, and you’re not a flake, then you would follow through on the decision to practice your instrument at the specific time you set aside for it.

Commitment begins with self. If you can’t commit to your own priorities, how can you expect to make a commitment to others?

What Does a Default Look Like?

Let’s say you go to book club on the first Thursday night of every month. So, that would be a default of yours, though you may not have identified it as such.

We all have defaults – work, church, meetings, meals, family life, date nights, social events, and so on.

It’s worth thinking about what your defaults are and mapping them out in a calendar app, or even on a piece of paper. I’ll talk more about this in a moment, but our defaults often go unexamined, leading to wasted time and energy drains. I think you’ll see this for yourself if you audit your schedule.

If you want to create a new default, look at the available time blocks in your calendar and schedule something new in an open slot. Let’s say you want to work on your personal growth. So, you set aside 7:30 PM to 8:00 PM on Wednesday nights as your default time for reading relevant, value-adding books.

Then, it’s just a matter of living by the defaults you set in your life. When experimenting with a new default, try it out for at least a month and decide whether it works. I would suggest not creating too many defaults at once, because it takes time to adopt new habits. Starting with one or two would allow you to get the feel for things before you commit to more.

Create Contingency Defaults

Let’s say Thursday night at 6:00 PM is when you hold band rehearsals. But things can come up, and sometimes rehearsals might get cancelled, right?

If you didn’t have a contingency default, you might twiddle your thumbs for a while and think about what to do with that time. Should you eat? Should you go out? Should you work on that recording project that’s been on the backburner for a while?

Meanwhile, if you had a contingency default, you would waste a lot less time and energy thinking about what to do next. Your contingency plan could simply be personal practice instead of band practice. That way, you would still be improving as a musician and preparing for your next gig or recording project.

I understand this can be a lot of defaults to be thinking about, but if you want to achieve big and enjoy life, you need to be intentional about your plans.

Question Your Defaults

Are your current defaults truly benefiting you? Are you making progress towards your goals and dreams, and are your habits supporting your progress?

As I already pointed out, everybody has defaults whether they’re aware of them or not. And, actions always reveal a person’s character and priorities. Words are unreliable, but actions never lie. I can always tell what someone’s priorities are by watching what they do.

I would encourage you to question your defaults, as more than likely there are items in your schedule that need not be there. They are holding you back from becoming the best you can be, and accomplishing what you’re truly capable of.

If you’re going to book club, ask yourself why that’s a default of yours. Reading can be beneficial, and I talk quite a bit about the importance of reading myself, but with something like book club, you also need to look at the material you’re reading and the people you’re hanging around.

Are you reading material that stimulates your creativity or benefits your life in some way? Are you meeting and spending time with people that add value to your life?

If you want to optimize your schedule, you need to be willing to question everything you’re doing. You have both positive and negative habits, as we all do. The goal of setting defaults is to create a set of habits that continually push you in the direction of your dreams.

Purging unproductive defaults can be challenging. It’s easy to get attached to an activity or group of people. And, it’s also easy to rationalize and justify an emotional decision later. But ask yourself – what is the long-term impact of what you’re doing? If it’s going to make you unhealthy, unhappy, or unproductive, you need to examine it seriously. There can be dire consequences for sticking with a bad habit for too long.

There can be dire consequences for sticking with a bad habit for too long. Share on X

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