What’s the Best Funnel Builder?

What’s the Best Funnel Builder?

This question recently came through on Instagram:

Funnel question

It’s a great question. And if one person has it, there are bound to be others who are wondering.

Here’s what I see as being the best funnel builder.

Note: This post contains affiliate links.

My Favorite Funnel Builder is 10XPro

You may not have heard of it. But my favorite funnel builder is 10XPro. And throughout this review, I will cover why that is.


10XPro is somewhat of a newcomer to the space. But it’s clearly been developed by people who understand the needs of authors, course creators, membership site builders, and anyone who wants to set up funnels, webinars, launches, or otherwise.

If you’ve used other funnel builders (like ClickFunnels), then you understand their strengths and weaknesses well. I have experience with Builderall, Leadpages, ClickFunnels, and CartFlows (I compared some of these in an earlier post). I’ve even built funnels with a hodgepodge of tools (generally not recommended).

If you jumped right into using 10XPro, you would probably take some of the functionality for granted. But if you were to compare it against what else is out there, you would notice some clear differences.

Basically, what I’m saying is that it’s hard to appreciate what’s amazing about 10XPro without knowing some of the stumbling blocks inherent within other platforms.

Still, I will share what I like most about 10XPro. Let’s get into it.

What I Like Most About 10XPro

If I were to talk about everything you get with 10XPro, we’d be here all day. So, in this section, I’m just going to highlight what I like most about 10XPro and how it’s different from other funnel builders.

It’s Well-Documented

Going back many years, I used both Movable Type and WordPress for blogging.

One of the main differences between the two platforms was that WordPress had far more documentation available. Meaning if you ran into any issues with the platform, it was easier to find help with WordPress compared to Movable Type.

10XPro may be relatively new, but they’ve clearly thought this through. The platform is well-documented. They also offer great support.

10XPro documentation

Some of the terminology may take some time to get acquainted with. But that’s par for the course with any funnel builder.

It’s Easy to Use

Deploying a funnel (or campaign) within 10XPro is basically three clicks away from anywhere on the dashboard.

10XPro campaign

And they’ve got all the common funnel types covered – List Builder, Live Launch, Live Webinar, Book Funnel (one of my favorites), Evergreen Webinar, or otherwise.

Designing pages works much the same way it does with Elegant Theme’s Divi Theme (which is one of my favorites for WordPress). So does ClickFunnels, but it just doesn’t work as well. You’ll struggle far less with 10XPro, and you won’t even have to fuss over some of the technical details that get people tripped up in ClickFunnels.

It’s Simple, Minimal & Beautiful

Although I’m being blunt, this is the best way I can put it:

ClickFunnels is great for the user – not so great for the customer. The customer experience leaves something to be desired, mainly in product delivery. I’m not saying ClickFunnels doesn’t do this. I’m just saying it doesn’t do member’s areas all that well.

10XPro is great for the user and the customer. The default templates and designs are highly usable, and easily customizable. You can get everything on your site up and running without endlessly mucking about with templates.

Here’s what one of my courses looks like (minimal customization involved):

10XPro course

It’s Versatile

ClickFunnels is designed to help you build your funnels. And there’s no denying it does that one thing incredibly well! That’s why you won’t outright hear me saying it’s no good.

But it leaves something to be desired in terms of setting up a membership site or even a course platform.

You can do just about anything you want with 10XPro. You can:

  • Build a website with a blog
  • Create funnels (campaigns) with just a few clicks
  • Load up all your courses or member’s content with a killer member’s area
  • Create a fan club or membership site
  • Build a community forum
  • And a great deal more

With 10XPro, everything is built into one, simple, elegant solution. So, if at any point you’re looking to expand, or you want to build out your business, you’ll be grateful you went with 10XPro.

Downsides to 10XPro?

The only downside I can see is that some are going to consider its cost exorbitant.

10XPro price

I get it. There certainly are more affordable options out there. The question is – do you want to buy a Ferrari and have everything you need in one place, ready to go, or do you want to buy a Toyota, realize it doesn’t have everything you need, and get frustrated with all the workarounds you’ll be forced to employ?

Because that analogy seems to apply in full effect here.

Not to get too philosophical, but if we were to focus on the solution (what we want) rather than the problem (what we don’t want), then covering the cost of the software is simply a matter of getting to breakeven as soon as possible.

And you aren’t going to need many customers to get to breakeven every month. Depending on the product, you would only need one monthly customer (e.g. courses that cost $197 are relatively commonplace).

I know that it takes time to build traffic to anything. Trust me. My journey to 800 visits per month on Music Entrepreneur HQ was a struggle, and it’s well-documented besides.

But you’ve got people like me willing to answer all your questions. Which means, let’s face it, the deck is stacked in your favor.

Can I Use Another Funnel Builder?

Yes. Everything shared here is just one man’s opinion. You don’t need to listen to me.

For me, an elegant solution isn’t just one that’s powerful. It’s also one that’s easy to use. That’s why I like 10XPro.

If you’re happy with your funnel builder, there’s no need to switch.

If you want to explore other alternatives, you’re more than welcome to.

You can build effective funnels without using the same funnel builder I use. Different strokes for different folks.

Funnel Builder, Final Thoughts

When it comes to building funnels, the software you use will make a difference.

Some builders are harder to use than others. That makes delays inevitable, and frustrations a strong possibility.

Some builders aren’t overly customizable. Which can leave you feeling uncertain about your message and whether it will come across.

Some builders are missing functionality. And that can slow down your business’ growth and can even result in greater expenses (because of the need for additional software).

So, choose well. Choose something that allows you to get up and running fast so you can start focusing on the most important part – marketing and sales!

10XPro has got a 30-day trial, which is quite generous, so if in doubt, just take it for a test spin.

The Music Entrepreneur Code paperback

Shh… Don’t tell anyone. Only the cool kids are talking about it.

Get your copy of The Music Entrepreneur Code.

Alternative to Bandcamp, Nimbit & Gumroad?

Alternative to Bandcamp, Nimbit & Gumroad?

Are you looking for an alternative to Bandcamp, Nimbit and/or Gumroad?

Note: this page contains links to affiliate offers. If you buy through our links, we may earn a commission at no additional cost to you. Thanks for your support.

If you’re making music, you need a way to sell it.

For most musicians, it’s a foregone conclusion that one can distribute their music through services like CD Baby and Ditto Music, and get up and running on all the popular platforms like Spotify, Apple Music, Google Play, Amazon, Deezer and so forth.

And, if you didn’t know you could do that, well, that might be another blog post for another time.

Distribution, however, shouldn’t be equated with marketing, or for that matter, sales.

A sale is where a transaction takes place. It’s where a customer exchanges their money for a desired product or service, like music.

A stream is not a sale. It’s just a stream.

By the way, the condensed, video version of this post is right here:

Enter Bandcamp, Nimbit, Gumroad & Other Services

We certainly aren’t in the dark ages anymore.

When Derek Sivers started CD Baby in 1998, selling online was a serious endeavor. You needed a merchant account, which wasn’t easy to get. In Derek’s case, hand coding a software solution was part of the process, too.

22 years isn’t that long ago, but since then, plenty of eCommerce platforms, scripts, apps, widgets and plugins have been introduced, giving us the ability to release and sell our music through a variety of means.

With these tools, we didn’t always have complete control over pricing, or what the buyer saw, but it was better than not being able to sell our music at all.

These days, we’ve got some great tools like Bandcamp, Nimbit, Gumroad and others.

These platforms offer a great deal of customization in terms of layout, design and even pricing. They give you the ability to get your music in front of your audience and drive sales in a way that leaves you feeling empowered.

Hold the Phone – is Selling Music Even a Thing Anymore?

Conventional wisdom has it that music sales are dead. This is untrue.

Conventional wisdom has it that music sales are dead. This is untrue. Click To Tweet

And, I’m not just talking about the occasional fluke music sale that comes from iTunes, or the support you get from superfans on Bandcamp, either.

Last year, I interviewed John Oszajca from Music Marketing Manifesto, and off air, after we had finished recording, he shared with me that there’s still money in selling music.

John Oszajca, Music Marketing Manifesto

These days, even musicians are jumping on the digital sales funnel trend and are guiding their audiences through lead magnets, tripwires and upsells where music is a part of the product set.

Again, if you don’t know what a sales funnel is or how it works, it will be the topic of another blog post, though you’re certainly welcome to check out my sales funnel for an example (Note: you can’t get through the entire funnel without giving away your email address and spending some money).

So, selling music is still very much a possibility, even if it requires you getting creative with the process and methodology.

As Daniel H. Pink, author of To Sell Is Human says:

To sell well is to convince someone else to part with resources – not to deprive that person, but to leave him better off in the end.

I’ve often encouraged my students to bundle up their music products to maximize their earnings.

After all, the economics do matter.

The economics do matter. Click To Tweet

If you wanted to make $3,000 and only had a $1 single to sell, you’d need to sell 3,000 singles to reach your goal.

But if you bundled up your entire catalog and sold it for $100, you’d only need to sell 30 units to get to your financial goal. What a difference!

Getting Back to the Topic of Tools (Like Bandcamp)…

In the latest episode of my podcast, I introduced a new affiliate partner.

By the way, I’m looking for amazing people like you to become patrons of my podcast. To be clear, you would be supporting the creation of all the content I make, not just the podcast, because my blog posts are generally inspired by the podcast. So, if you like what I’m up to, you can support my work on Patreon.

At Music Entrepreneur HQ, we don’t just promote things willy-nilly. We only recommend products and services we understand, use and like.

The possible exception might be products we’ve had the opportunity to audit and would recommend to a specific subset of our audience but wouldn’t have any use for ourselves.

Our latest affiliate partner is Sellfy.


When I think of Sellfy, I generally group it in with the platforms already mentioned – Bandcamp, Nimbit and Gumroad. They are all kind of similar, though there certainly are some differences.

But when it comes to economics, the tool you use to sell your music or related products also matters.

If you want to be effective:

  • You must be able to sell both digital and physical goods.
  • You must be able to bundle products together to sell them at a higher price point.
  • And, you must be able to sell subscriptions (for the ongoing delivery of a product or membership).

Further, built-in marketing tools certainly can’t hurt when it comes to getting attention for your offer.

Sellfy offers all this and more.

You May Also Enjoy…

The New Music Industry paperbackThe New Music Industry

Earlier, I mentioned that distribution shouldn’t be equated with marketing. This is because merely getting your music on virtual and physical store shelves is not going to get it sold. You must have a strong brand and be able to get your message in front of your target audience. You need a strategy. This guide touches on practically every marketing channel available to you. Click on the link to get your copy.

Here’s What You Get with Sellfy

By comparing it to apps or sites you might already be using (like Bandcamp), I believe I’ve been able to paint a picture of what Sellfy is and how you can use it.

Sellfy has been made specifically with creators like you and me in mind.

We want to be able to spend most of our time creating rather than worrying about the litany of technical details that generally plague the creative life these days, don’t we?

Your eCommerce store

I’m frankly amazed at all the hoops musicians jump through these days to try to sell their music.

Writing ad copy? Building landing pages? Developing sales funnels?


I’m not saying these things don’t have value. If you’ve got the technical skills, go ahead, do your worst.

But if it’s going to take away from you creating, publishing and promoting your work, it’s important to recognize it’s time you’re simply not going to get back.

So, a tool like Sellfy can help you get up and running fast. They even have a 14-day free trial, so you can test drive the platform before you commit.

What I Like About Sellfy

In the past, one of my favorite things about Sellfy was the Sellfy Market. Best to my knowledge, this no longer exists.

The way this used to work was that every user’s products were visible on Sellfy’s online marketplace.

So, this helped you get a bit of extra exposure, and if you were lucky, additional sales.

But maintaining such a vast eCommerce site would prove challenging in terms of resources, servers and personnel. So, I can’t fault them for taking the knife to that part of their business.

Anyway, the best part of Sellfy now is just how easy it is to use. You can create a beautiful storefront in minutes and start selling right away.

We take it for granted now, but this is kind of a big deal. It saves you a ton of time.

There are so many other great features I could mention, whether it’s the ability to connect your own domain, accept payments from PayPal and Stripe (this instantly makes you look pro), or embed individual products and even your entire store on your website.

Payment options

The analytics are incredibly helpful too, since you can see how many visits you’re getting, what your conversion rate is, where your traffic is coming from, where your buyers are located and more.

Sellfy analytics

So, is Sellfy right for you? You won’t know unless you try. Again, they’ve got a 14-day free trial, so you’ve got everything to gain and nothing to lose.

Final Thoughts on Bandcamp, Nimbit, Gumroad, Sellfy & Other Services

While you could use Sellfy as a Bandcamp alternative, the reality is you could also add it to your existing tool stack.

I’ve often done this myself. Recognizing that most if not all music distributors don’t upload my music to sites like SoundCloud, Bandcamp, Nimbit, Gumroad, Sellfy and others, I would often go and do this manually, simply so that I could increase my chances of getting in front of a larger audience.

This is somewhat of an advanced strategy, and generally it’s better to send all your buyers to one place, but there’s nothing wrong with giving your buyers more options, as sometimes this can help you get sales from places you wouldn’t be able to otherwise.

On that note, if you’re struggling with any of this, or need help with any aspect of your music career, I want to encourage you to pick up your exclusive report and begin building the career of your dreams. Just click the link to get started.