Getting Ready to Switch Gears

Getting Ready to Switch Gears

My life has been getting dialed in on a variety of fronts.

On the leadership front.

On the financial front.

On the relational front.

On the networking front.

But there’s one front that had nearly slipped from my view. I had almost forgotten why this has been such an amazing four weeks. It’s because I also had a big discovery on the business front. Ironic because it’s generally always top of mind with me. I’m glad I remembered.

Now I’m clearer than ever on how I’m going to establish Content Marketing Musician.

How to Collaborate Strategically in Your Music Career

How to Collaborate Strategically in Your Music Career

These days, I have four to five meetings per week discussing various collaborative opportunities. These meetings only last an hour, on average, and are quite productive. We find that we can get quite a lot done in an hour if we’re focused and clear on what we need to do.

These collaborations have led to opportunities in the publishing, entertainment, health and wellness, as well as the skincare and beauty industries. Some of this makes sense, I’m sure, based on what you already know about me, but I didn’t necessarily expect that I would be launching into the skincare industry!

Your collaborations will take you to new heights. They will make new, unprecedented opportunities possible.

That said, collaboration isn’t always the best idea. It’s certainly not a silver bullet.

I’ve had a handful of collaborations that were successful, but many others that were half-baked, and some which were total disasters. It’s always good to do your due diligence before entering a partnership.

But like it or not, the musical world is built on collaborations. Whether it’s songwriters, arrangers, composers, bands, co-writes, engineers, producers, managers, or otherwise, collaboration is going to form the foundation of your career activity.

And, of course, there are going to be opportunities to collaborate with other bands, radio stations, bloggers, podcasters, YouTubers, and so forth.

To that extent, it’s worth being a good hang and being easy to work with. I know there are some well-publicized jerks out there, but when push comes to shove, attitude doesn’t fly. The music business is a people business, and if you can’t find your tribe, it’s going to be like treading quicksand. Burn enough bridges and no one will want to work with you.

And as with anything else, we need to prioritize the collaborative opportunities that make the most sense. When you’re first getting started, it’s okay to say “yes” more, but as your career train picks up steam, you’re going to want to be more selective.

Ultimately, collaborative opportunities should be sought out and pursued, because in a relationship where everyone is holding their own, 1 + 1 does not = 2. In the right relationship, your collective efforts will be multiplied.

One Connection Can Change Everything in Your Music Career

One Connection Can Change Everything in Your Music Career

I went to a local singer-songwriter workshop. I wasn’t feeling up to networking that day, but one of the presenters said, “even if you’re a complete introvert, you can still shake a hand, smile, and say ‘hi.’” She was right. And so, the schmoozing began. I introduced myself to everyone.

And I made a new friend that day that changed the course of my music career for good. It wasn’t one of the presenters, even though there were up and coming musicians (she made it), radio hosts (don’t know what happened to her), and music producers (ditto) in that pool. It wasn’t any of the staff, volunteers, or tag-alongs either. It was one of the singer-songwriters in attendance.

That relationship has been worth tens of thousands of dollars to me over the years. But if I were to talk about it in terms of numbers, I would be diminishing it. A great friendship was formed that day, and that led to podcast interviews, touring opportunities, radio interviews, session playing and guest appearances, and countless gig referrals.

Trust me when I say you don’t need too many connections like that to have a fun, active, and successful (on your own terms) music career.

That’s why I often say – building new relationships is critical, but you don’t need to shake hands with planet earth to find your tribe. Not everyone is going to like you, and you’re not going to like everyone else either. You can’t force anything.

But my life would not be what it is today had I not connected with my friend that day. It’s hard to imagine what that would be like…

And everything in life is like that, whether it’s friendships or partnerships.

For a proven, step-by-step framework in cracking the code to independent music career success, and additional in-depth insights into making your passion sustainable and profitable, be sure to pick up my best-selling guide, The Music Entrepreneur Code.