The Best Time to do Business

The Best Time to do Business

For me, I’ve found that the best time to do business is when I’ve gone to Starbucks, I’ve sat there reading for an hour – could be a little less, could be a little more – I’ve gotten into flow, and I’m inspired with new ideas. That, for me, is a formula for inspired action.

I can’t necessarily explain why that works for me. I do remember that when I was a kid in Japan, after church, I would go to the bookstore. It was one of my favorite places to go to. And I would stand around looking at magazines and manga. I’d learn about the latest video games, and I’d check out to see if there was a new volume of my favorite manga series.

And in that process, I would phase out everything around me. I’d be so engrossed in what I was discovering and what I was looking at and what I was reading, that the surroundings started to fade into the background.

I’ve been finding that, even in adulthood, the written word can captivate and engross me. And it probably has something to do with the brain making new connections. Because when you learn something new, a new connection is formed.

When I start to see those connections happen, new ideas show up in my space. And because I’m in flow, I start to feel excited about those ideas. And then I get to act on those ideas.

We often think about doing business in a regimented way. We have our schedule, and we have certain time blocks allocated to certain tasks. Now, if that works for you, if that gets you into flow, if that gives you inspired ideas and moves you to inspired action, then what you’re doing is perfect. But if it’s not stimulating inspired action, there might be a better time for you to do business.

So, what is the best time to do business for you? The secret may be hidden in your childhood. What did you get engrossed in? What were you doing when things faded into the background?

And if you can identify what that activity is, could you spend 30 to 90 minutes doing it before you get into action with your business? Because inspired action is going to produce far greater results than actions that are tired or uninspired.

I think you’ll agree that the best time to do business is when you’re in flow and when you’re feeling good, and when the gears are turning in your mind. Begin to find that in your routine because that’s where you’re going to see breakthrough results.

4 Core Habits That Support Your Artistic Development

4 Core Habits That Support Your Artistic Development

I joined a couple of network marketing companies in 2011. My life was kind of dominated by network marketing at the time, to tell you the truth.

And in one of the training organizations, they had what’s called the “10 Core Steps.”

The idea was that if you wanted to remain active in the business and get results, you were to follow these 10 Core Steps.

Now, this methodology has received its share of backlash, and understandably so. Google it, and you will see Reddit fiends venting their disdain.

I’m not here to spell out what the 10 Core Steps are. Nor am I here to advocate them. They are the intellectual property of the training organization in question, and it’s fair to say it’s more applicable to people in their organization than to anyone outside of it.

What I want to share is that there were some worthwhile discoveries for me in network marketing. I wouldn’t be doing what I’m doing today if I hadn’t seen what was available in network marketing. I just had to separate the wheat from the chaff.

In due course, I was left with a few core habits that support my intellectual and career development. I talked a little bit about these in The New Music Industry as well.

The four habits are as follows:

  • Read for at least 15 minutes per day. Whether it’s my blog, an article I wrote, or one of my books is up to you. I’m kidding, of course. The trick is to find great books around topics you’re looking to learn right now – creativity, sales, marketing, and so on.
  • Listen to audios for 30 minutes per day. There are plenty of podcasts, audio courses, audio programs, and other sources worth considering. As with reading, find audios that cover areas of your career you’re looking to improve.
  • Make one new connection daily. Find a venue. Reach out to a reviewer. Leave a comment on a blog post. Everyone can do this!
  • Talk to your coach. Okay, so unless you’re paying the big buck for a coach, they probably won’t want to hear from you every day! If you don’t already have a coach, get one, and set up calls at regular intervals for the greatest benefit.

Now, can you adjust these habits depending on what you’re looking to accomplish in your music career? Absolutely.

But the number one thing you can learn from the above is the importance of consistency. You may not be able to become an expert in anything in just 45 minutes per day. You may not have major breakthroughs in building out your rolodex commenting on one blog post per day. It may take some time to come up with a workable career strategy with your coach. In due time, though? The flywheel will gain momentum.

I covered some of these ideas in episode 39 of The New Music Industry Podcast as well.

So, don’t worry about reinventing the wheel. Start with the above, get consistent, and you will see results!

Quick reminder – you can now get The Music Entrepreneur Code – 2022 Edition (just in time for the holidays). Don’t get left behind – be the first to get my latest work into your hands!

Weekly Digest: October 16, 2021

Weekly Digest: October 16, 2021

David Andrew Wiebe, October 2021What does it look like to do complete work?

See, as ambitious creatives, it’s easy to get in the habit of starting dozens of projects, rarely or never finishing any. And I’m guilty as sin.

But that’s not all. Doing complete work isn’t just about finishing projects. It’s about continuing the conversation until there’s nothing left to say. It’s about leaving no stone unturned.

Completion is available in every aspect of life. It’s just that we’re sometimes unwilling to do the work to get there. We might need to endure discomfort or embarrassment. We might need to own up to our mistakes or even “white lies.”

See, completion is unusual. Some even say it’s unavailable or impossible, but that’s not true. We can declare completion. The power is with us!

Keep in mind that whatever incompletion you might be facing, it only lives with you. It does not live with others. That means you’re the only one that can do anything about it.

So, what work do you need to do to create more completes in life? The more complete you are, the more freedom you will ultimately experience. You can be free of your past. But you need to cause completion. You’re the only one that can do it.

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Going to the Source

Going to the Source

I’m a voracious reader of books and prolific consumer of training content.

First and foremost, it’s because I’m looking for breakthroughs in my own work.

And second, I’m always looking for material I can adapt and bring back to my readers, listeners, viewers, and students.

You never know what might produce a breakthrough for yourself or another, given that what’s obvious to you isn’t always obvious to another (and vice versa).

And I know I’m not the only one that’s wired this way.

But in our search for content that’s going to help us, we sometimes forget:

  • We’re usually not invested in what we don’t pay for
  • We don’t spend enough time upfront assessing the applicability and utility of the content before consuming it
  • If we don’t have a specific end in mind, we’re more susceptible to meandering aimlessly and wasting time that could be better allocated
  • There are teachers who are disproportionately better at teaching and relaying the material we need right now

If we want to make the most of our reading or learning time, then, it stands to reason we’d be better served adopting a simple strategy for choosing input that’s going to offer the best value now.

This is easier said than done, and like me, you might be stubborn and insist on finishing books you started, regardless of their relevancy, but that journey is paved with less breakthrough and excitement overall because it’s generally coming from a place of duty and obligation.

Choosing your input isn’t just about being choosey, though. It’s more about identifying which creative wells are worth drawing from at any moment. Which water will in fact nourish your being and fill you with inspiration?

In summary, we need to go straight to the source. But we’ll need to endure the hard intellectual work of determining what we need to learn now, why we need to learn it now, and how it’s going to apply to our work. Only then will the input have a lasting impact on us.

5 Books I Read in 2020 That Made a Difference

5 Books I Read in 2020 That Made a Difference

If there’s something you want to learn, there are few activities as valuable as reading books.

Authors often share their best ideas and tips in their books. And considering you can get most books for about $20; you’d be hard pressed to find a more valuable resource.

Here I share five books that made a difference for me in 2020.

Killing Marketing by Joe Pulizzi & Robert Rose

Killing Marketing book

Joe Pulizzi is the author of Content Inc., one of my favorite business books. And Robert Rose, of course, has a long history with Joe Pulizzi, especially at Content Marketing Institute and with the PNR with This Old Marketing podcast.

And then you have the two teaming up to write a book. What could possibly go wrong?

Well, as I shared in my book notes on Killing Marketing about a year ago, the first few chapters seem to waffle endlessly on what is bound to be a forgone conclusion for forward thinking marketers. Pulizzi and Rose were clearly writing to traditional marketers who have yet to understand or embrace digital best practices.

The middle chapters are where the book delivered a goldmine of proven strategies, tactics, and ideas one could apply to their enterprise, or even their small independent business. From revenue streams to qualities that make an e-newsletter successful, there were multiple gems worth mining for. I just wish the book focused primarily on these, but as they say, the best part of a book is usually about an hour into it.

Killing Marketing (affiliate link) alerted me to aspects of digital monetization and marketing best practices I wasn’t even aware of. And it reminded me of key takeaways I already knew. I experimented with an e-newsletter in 2020, and my discoveries in this book served as the guiding light.

No B.S. Business Success in the New Economy by Dan S. Kennedy

No B.S. Business Success in the New Economy by Dan S. Kennedy

It’s because of No B.S. Business Success in the New Economy that I no longer judge Dan Kennedy books by their title or cover. This book is a veritable goldmine for entrepreneurs and independent creators, even though Kennedy’s target audience is primarily professionals.

What does it take to succeed in business? What is the mindset required? How should you think about relationships and connections as applied to ambition? How do you structure your inner circle? This book will answer every question posed and more.

About the only downside I can think of is that I wish I wrote the book. Because it will leave you feeling empowered and better equipped to handle any challenges that come your way.

No B.S. Business Success in the New Economy (affiliate link) should be on the bookshelf of any ambitious creative or creator and it should be devoured from cover to cover more than once.

Speak to Sell by Dan S. Kennedy

Speak to Sell by Dan S. Kennedy

You should only open your mouth when you are ready to sell.

You should only open your mouth when you are ready to sell. Click To Tweet

If I were to sum up legendary marketer Dan Kennedy’s Speak to Sell in a sentence, the above would be it.

This is not a how-to book. Kennedy doesn’t tell you how you can turn every presentation, radio interview, podcast interview, webinar, or otherwise into a money-making opportunity. But he tells you why you should approach every engagement that way.

When you understand just how disciplined Kennedy is about his work, and the lengths he will go to protect his personal productivity, it shines light on why Kennedy has always approached the opportunity to speak in this manner. He is always looking to maximize results from every effort, and he puts lesser entrepreneurs to shame with his work ethic and vigilance.

From Speak to Sell (affiliate link), I understood that there must be a purpose behind every public message you share. If there isn’t, you’re just speaking. But when you are clear on your intention, you are speaking to sell.

Sex Money Kiss by Gene Simmons

Sex Money Kiss by Gene Simmons

Kennedy’s Speak to Sell soon led me to Gene Simmons’ Sex Money Kiss. And it wasn’t long before I saw just how philosophically aligned the two are.

I don’t think any musician or creative can come away from Sex Money Kiss uninspired. When you understand that Gene Simmons considers himself lucky that he gets to make money at something he loves, and when he was first getting started, he was happy to be able to do it on evenings and weekends, you see that he’s far more pragmatic than he’s often given credit for.

Sex Money Kiss is not in the voice of a Rockstar who has conquered sexual and musical mountains. It’s in the voice of a caring father who wants to pass on his best advice about life. And there is far more content in the book than most readers would even suspect. Simmons puts some professional authors to complete shame (I read my share of awful books this year too, and one specifically was by a well-known marketer).

Simmons’ relationship and marital advice will be shirked by some readers. But Simmons is about the only figure who will help you understand that every decision you make is a monetary decision and that perspective is as valuable as it is rare.

Sex Money Kiss (affiliate link) reignited my passion. And it helped me see the world from a different perspective. It offered practical advice on how to structure my days and weeks. It helped me to see the financial implications of every decision I make, including relationship decisions.

Traffic Secrets by Russell Brunson

Traffic Secrets by Russell Brunson

Russell Brunson is infamous in the digital marketing world – for good reasons, and for not so good reasons.

But if you had read some of his earlier works, and thought to yourself, as I had, whether this man would ever find his stride as an authority, Traffic Secrets banishes any doubt from your mind.

Brunson makes a bold move here, as he now has in his catalog a book that will need to be updated at least every two to three years, as it specifically mentions platforms like Facebook, YouTube, Google, and so on.

If 2021 so far is any indication, there could be some massive upheaval in the social media space. Though I will withhold any specific comments as to what I see coming.

Regardless, Brunson is smart in clarifying that a) there are many sources of traffic available, b) traffic is platform driven, c) how we use these platforms is based on what’s working now (algorithm dependent), and d) you only need to focus on one channel to make seven-figures in your business. At the end of the book, he notes publishing daily and developing your Dream 100 connections is enough to cross that threshold.

After reading Traffic Secrets, you will get that if you’re engaged in digital marketing, there’s no need to reinvent the wheel. You can pick a suitable platform (based on your audience and the type of content you’re creating), learn its ins and outs, emulate people who are more successful than you are, and with persistence find traction on your chosen channel.

If you thought it was all upsides, I will say this – I kind of wish Brunson read my writing tips. There are some things about the way he writes that drives me insane. And that’s coming from someone who also doesn’t follow the rules 100% of the time.

With Traffic Secrets (affiliate link), I’ve been able to take my Medium, Twitter, and YouTube game to the next level. And those are the platforms I intend to focus on in 2021. If anything, I’m doing more with Medium and Twitter than YouTube.

Final Thoughts

My reading habit was on the uptick in 2020. But I’m looking forward to reading and discovering many more great books in 2021.

What will you be reading in 2021?

Do you have any recommended books?

Leave a comment and let me know.

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