I am often asked:
“I don’t get it. Why do musicians need coaches? Do they need help with their performance or something?”
Yes. But that’s not all:
Most musicians will leave school knowing how to play an instrument, sing, write, and compose music, or some combination thereof. And if they’re lucky, they’ll have built a handful of valuable connections.
But they will leave school WITHOUT knowing how to brand themselves, build a website, grow a social media following, book gigs, market their music, and more.
Diving deeper, and you will discover that many musicians, even professional ones, are untrained.
Well-known musicians like Jimi Hendrix, Jack White, Prince, David Bowie, Frank Zappa, Dave Grohl, Kurt Cobain, Elton John, and many others are famously untrained (many of my favorites).
Imagine starting a career in music without any knowledge of how music works, no idea how to market yourself, and no resources or connections… that’s where MOST musicians are starting from.
If musicians want to take their careers seriously, they can’t count on some chance meeting with an A&R rep. This very rarely, if ever, happens anymore.If musicians want to take their careers seriously, they can’t count on some chance meeting with an A&R rep. This very rarely, if ever, happens anymore. Click To Tweet
Musicians require comprehensive business plans, marketing strategies, branding know-how, and much more, to be an independent success in any capacity.
Next time you’re talking to a musician friend, ask them how their career is going and listen intently to their answers. Are they stuck? Feeling frustrated? Getting nowhere fast? If you dig beneath the surface, you will find most of them are having trouble making forward progress.
Put those friends in touch with me. I help artists just like them.