288 – Reap the Rewards of an Ownership Mindset in Your Music Career & Achieve Elevated Results

288 – Reap the Rewards of an Ownership Mindset in Your Music Career & Achieve Elevated Results

There is no power in viewing everything in your music career as happenstance and circumstance. The power is in taking responsibility for your actions and even the outcomes you produce.

In this episode of The New Music Industry Podcast, David shares how you can reap the rewards of an ownership mindset and achieve elevated results in your music career.

Podcast Highlights:

  • 00:17 – Ownership mindset: Why it’s so powerful!
  • 01:12 – Why being on the hook leads to greater rewards
  • 01:39 – How having an entrepreneurial mindset lightens your load
  • 03:09 – Elevating yourself means elevating your music career
  • 03:31 – Closing thoughts


  • The Music Entrepreneur Companion Guide: Get the official, definitive companion guide to The Music Entrepreneur Code covering, in clarity and detail, secrets to making it in the new music business.
  • Productivity, Performance & Profits Blackbook: The first of its kind – David’s new premium book covering productivity, featuring content from Music Entrepreneur HQ, his personal blog, his many books, and even Start Your Year the Right Way, which is included in its entirety. Be fully unleashed in accomplishing your dreams and desires!
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Hey, it’s David Andrew Wiebe. Today I wanted to talk about something that is very foundational to having a successful artistic career. It’s not necessarily easy. It can be challenging at times.

But what I want to talk about is the power of taking an ownership mindset. In other words, taking ownership of your goals, your objectives, your intentions, and even the results and outcomes you produce in your music career.

So often what people do is they don’t take ownership of any of it, so they end up blaming the venue. They end up blaming circumstances, the weather. The hockey game, pretty much anything they can think of.

“Well, you know, no one turned out to our show because tonight there was a hockey game, and everybody was going to see that.” Well, who is responsible for booking the show? It was you, wasn’t it? Or it was at least someone in your band. I can’t imagine it was your manager or your agent. So, why aren’t you taking ownership for that?

I think oftentimes people don’t want to be on the hook for anything, which is why they don’t commit. But when you are on the hook for something, you have the chance to be paid immeasurably more for the work you do.

Another way of thinking about this is entrepreneurial mindset versus employee mindset. Why do entrepreneurs get paid more for what they do? Because they take on the bulk of the risk. So, are you willing to take on the bulk of the risk for the chance at a better income in your music career?

Now, what’s the difference between an entrepreneurial mindset and employee mindset? Here’s a statement that really brings it into view. Employee mindset is working for other people and money. And an entrepreneurial mindset is having money and other people work for you.

Now, you’re a creative, you’re an artist, obviously. You’re going to be the one working on your music, probably doing some song writing or composing or arranging, recording in the studio, performing live. You’re going to have different responsibilities as an artist, so that part, you’ll want to take ownership over yourself.

It’s not necessarily about having other bands work for you, right? Unless you’re planning to start a label, which might be a cool entrepreneurial endeavor. Don’t get me wrong, I’ve thought about doing that too, and I might still start a label here someday.

But practically speaking, the way that we can have money and other people work for us is by hiring virtual assistants, and freelancers, graphic designers, photographers. When you digitally distribute your music, that in effect is an entrepreneurial mindset because it’s not something you’re doing yourself. You’re paying other people to do that work for you.

And there are many opportunities. You don’t necessarily have to dish out huge amounts of money to get work done on your behalf. I remember stuffing envelopes with my band mates and my sister. Nobody got paid for it. I think we might have shared a pizza later that night, but everybody was there for the common reason of “let’s get this band out there and see if we can get it booked.” So, we were putting together a postal mail campaign.

So, the question I’m going to leave you with is, where can you take more ownership of your music career? Where are you not taking ownership of your music career? Because if you begin adopting an ownership mentality, you have a greater chance at producing results and outcomes that you want and being paid what you’re worth.

What I’ve just shared with you is part of The Music Entrepreneur Companion Guide. I’m giving this book away for free for a limited time. You’ll want to go to davidandrewwiebe.com/FreeBook to get your own copy.

This has been episode 288 of The New Music Industry Podcast. I’m David Wiebe and I look forward to seeing you on the stages of the world.

Weekly Digest: September 25, 2021

Weekly Digest: September 25, 2021

This quarter, in the leadership program I’ve been taking, I’ve taken on being the point person for organizing Saturday clinics. In these clinics, participants are trained on the technology for accomplishing desired outcomes in their respective projects.

I never would have anticipated that this would be a vehicle for personal transformation. While organizing the clinics, I have been triggered. Past wounds and hurts have been driven up. Specifically, I have felt as though I don’t matter. So, reaching out to book hosts and promote the event has been confronting.

Today, even though I was able to book the hosts (at the last minute), no one showed up to the event. Not surprisingly, the hosts had something to say about that. And that was confronting too, though it ultimately ended up being a great opportunity to connect with the hosts (as they say, there are no coincidences, right?).

Some part of this will likely be familiar to you, as well, whether it’s booking gigs, applying to be in a festival, or joining a competition.

It can be discouraging when no one shows up to your gigs, despite your best efforts to promote them. When your festival application gets rejected. When your “baby” doesn’t win the competition.

It would be easy to insert some inspirational quote here about perseverance and we could all feel good about it.

Instead, what I will offer is this.

When you’re confronting something, it’s important to realize that it’s all made up.

“I don’t matter” is completely made up. It’s merely what I made past events mean.

When we’ve distinguished what we’ve made past events mean, there’s an opportunity to create new meaning. It’s all made up anyway. After all, the past is but a memory now, and the only thing that keeps bringing it back is what we say about it.

I could say, “I’m bold, courageous, connected, and I do matter. My requests are heard.” And it would be just as true as anything else I’ve said about those events.

What is something you’ve been stuck on? What have you made the past mean? What new meaning could you bring to the story you keep telling yourself about your past?

New Value-Packed Blog Posts & Podcast Episodes

Here’s what I created for you this week. Click on the headlines that pique your interest.

Must-Have Resource

There’s a personal development program I’ve been through three times, and each time I go through it, I learn more about myself and what matters most to me. I’ve also been able to improve my health, grow my business, and challenge myself intellectually.

The name of the program is The Gold Within.

Any artist looking to get clear on the impact and difference they want to make in the world (their brand) should go through The Gold Within program at least once.

The Gold Within

Final Thoughts

Thank you for your creativity and generosity. I’m rooting for you.