Weekly Digest: September 25, 2021

Weekly Digest: September 25, 2021

This quarter, in the leadership program I’ve been taking, I’ve taken on being the point person for organizing Saturday clinics. In these clinics, participants are trained on the technology for accomplishing desired outcomes in their respective projects.

I never would have anticipated that this would be a vehicle for personal transformation. While organizing the clinics, I have been triggered. Past wounds and hurts have been driven up. Specifically, I have felt as though I don’t matter. So, reaching out to book hosts and promote the event has been confronting.

Today, even though I was able to book the hosts (at the last minute), no one showed up to the event. Not surprisingly, the hosts had something to say about that. And that was confronting too, though it ultimately ended up being a great opportunity to connect with the hosts (as they say, there are no coincidences, right?).

Some part of this will likely be familiar to you, as well, whether it’s booking gigs, applying to be in a festival, or joining a competition.

It can be discouraging when no one shows up to your gigs, despite your best efforts to promote them. When your festival application gets rejected. When your “baby” doesn’t win the competition.

It would be easy to insert some inspirational quote here about perseverance and we could all feel good about it.

Instead, what I will offer is this.

When you’re confronting something, it’s important to realize that it’s all made up.

“I don’t matter” is completely made up. It’s merely what I made past events mean.

When we’ve distinguished what we’ve made past events mean, there’s an opportunity to create new meaning. It’s all made up anyway. After all, the past is but a memory now, and the only thing that keeps bringing it back is what we say about it.

I could say, “I’m bold, courageous, connected, and I do matter. My requests are heard.” And it would be just as true as anything else I’ve said about those events.

What is something you’ve been stuck on? What have you made the past mean? What new meaning could you bring to the story you keep telling yourself about your past?

New Value-Packed Blog Posts & Podcast Episodes

Here’s what I created for you this week. Click on the headlines that pique your interest.

Must-Have Resource

There’s a personal development program I’ve been through three times, and each time I go through it, I learn more about myself and what matters most to me. I’ve also been able to improve my health, grow my business, and challenge myself intellectually.

The name of the program is The Gold Within.

Any artist looking to get clear on the impact and difference they want to make in the world (their brand) should go through The Gold Within program at least once.

The Gold Within

Final Thoughts

Thank you for your creativity and generosity. I’m rooting for you.

Competition in Music is Beyond Fierce… and Separating Yourself from the Pack Has Never Been Easier

Competition in Music is Beyond Fierce… and Separating Yourself from the Pack Has Never Been Easier

Accurate thinking doesn’t dictate how most artists go about building their music career. Feelings do.

Accurate thinking doesn’t dictate how most artists go about building their music career. Feelings do. Click To Tweet

And this is a tough thing to accept because it’s human nature. It truly is the way most of us do things. We let emotion lead and justify it with logic later. It takes something to get away from that.

We see mass movement. People bum rushing platforms like Clubhouse, and TikTok, and Substack, and NFTs, and other opportunities they think they are the most likely to get the best organic reach or just the best income opportunity.

And I’m human just like you, so I’ve experimented heavily with and explored a variety of platforms myself, including Medium, NewsBreak, Steemit, Odysee, BitClout, and many, many others.

But someone else’s best opportunity isn’t necessarily yours. That’s accurate thinking.

Someone else’s best opportunity isn’t necessarily yours. Click To Tweet

In most cases, what some of these top performers had that you don’t have isn’t just a first mover’s advantage. We tend to think first mover’s advantage is all that counts, which is why we end up hitting more dead ends.

The top performers on these platforms might have skills, networks, or followings they’ve developed elsewhere well in advance of ever trying to build on a specific platform. And they were waiting in the wings for just such an opportunity.

To back this up, go and research some of the people you follow who you think are doing an awesome job. Did they rocket to the top just because, or did they have everything in place before they even got started? Were they intentional with every move?

There’s a reason I asked you to do some homework. Because accurate thinking is testing and tracking the results. Making decisions based on cold, hard facts. Being clear on what works and what doesn’t.

Last year, we published daily on Medium, and most of those posts went up on my blog as well. And I can tell you off the top of my head that we increased the traffic to my blog by exactly 70% after a full year of daily publishing (of course, there were some other interesting results). So, we know that blogging works, even if it’s not the top needle mover in our business. We have data backing this up.

Look closely, and I think you will be surprised to find that the artists you look up to have mathematical minds, or at the very least, they have someone helping them figure out what’s working.

On my podcast, Darryl Hurs of Indie Week shared that he used to manage bands and track things like the audience size at the start of the show, and audience size at the end of the show:

You might say spreadsheets are tedious, or nerdy, or boring, or whatever, but tracking does lead to accurate thinking. And accurate thinking is going to set you apart from the pack, because you’ll be focused on doing things that work rather than things you think you should be doing.

For a proven, step-by-step framework in cracking the code to independent music career success, and additional in-depth insights into making your passion sustainable and profitable, be sure to pick up my best-selling guide, The Music Entrepreneur Code.