Publishing Daily for Artists: What You Need to Know

Publishing Daily for Artists: What You Need to Know

We’ve established that publishing is one of the few ways to get traffic online.

So, what about this idea of publishing daily?

Obviously, it’s going to prove quite ambitious for experienced content creators let alone artists who often have day jobs in addition to fledgling music careers.

If I were to bottom line it, I think it’s about finding what works for you.

Standing on the Shoulders of Titans

I’ve been publishing daily for almost 17 months.

After a year, I thought about redirecting my energy elsewhere, but ultimately, I didn’t feel like breaking the chain.

Author Seth Godin says blogging daily is one of the best career decisions he’s ever made, even though he admits to “blogging into the void” much of the time.

Show Your Work! author Austin Kleon recommends sharing your work with the world as it’s being made… preferably daily. Though these days Kleon seems to publish three to four times per week. It’s still nothing short of impressive.

ClickFunnels co-founder Russell Brunson says if you publish daily for a full year, it will solve all your business problems (although there are some stipulations to go with that statement) – it’s a lofty promise my yearlong blogging efforts didn’t deliver on, but that doesn’t mean it doesn’t work or won’t work for you.

Podcaster John Lee Dumas started a daily entrepreneur interview podcast a few years ago, and because he was the only one doing something so bonkers, his show caught fire a couple of years in and now he rakes in hundreds of thousands of dollars per month.

Although he doesn’t talk about it all that often, entrepreneur James Schramko created daily videos for years, a habit he’s returned to in recent years.

The funny thing about this is that none of these people need to do it anymore, and yet they seem as active on the publishing front as ever.

Take from that what you will.

Personally, I write because I want to write. Because I like to write. I’ve been blogging “into the void” for ages, and most of the time, the only strategy behind that is that many of the posts I write (not all) will eventually make it into a book.

And regardless of how my interests or efforts shift, no doubt I will continue to publish in some capacity.

To wrap up this section, I want to answer a few frequently asked questions.

Do I Need to Write?

No, you don’t.

There are three dominant forms of content online – text, audio, and video. And you can choose the one that’s right for you.

I can tell you from experience that some forms of publishing require more time and effort than others, especially if you’re expecting perfection (please don’t insist on perfection if you’re going to publish daily). There’s no need to make this more complicated than it needs to be!

Do I Need to Publish to My Blog?

No. I have a friend who publishes daily on Instagram and does quite well at it. And considering the time and effort that can go into other forms of content, sharing daily on Instagram doesn’t seem so daunting.

That said, everything I’ve already shared about ownership still applies. You’re in a position of compromise if you don’t backup your content and add as many people to your email list as possible.

What do I Even Talk About?

Many experts, like entrepreneur Gary Vaynerchuk, advocate documenting your journey. And this is what I would recommend as well.

I understand that not every day in the life of an artist is filled with bizarre misadventures and exciting breakthroughs, but can you post a picture (even an old one)? Share a lyric snippet? Talk about your favorite guitar? Show people what you’re up to in your DAW? Film a quick segment of a Zoom call with a fan or friend (with permission, of course)?

Of course, you could. And that would be more than enough to keep your audience engaged.

Do I Need to Publish Daily?

No, you don’t.

Or should I say – I can’t make that decision for you.

It’s going to take something to publish daily. And, again, while I can’t tell you what that is… you might call it a certain determination, consistency, perseverance, or even tenacity in the face of a wild world where there are always more fires to put out… It’s not all going to be candy canes and butts in thongs.

You can publish at a frequency that feels right for you. Not even the top marketers follow their own advice in this regard.

As entrepreneur Noah Kagan says, do 100 of something and then you’ll know a) how it feels, b) whether you enjoy it, and c) whether it works.

YouTube Marketing for Musicians: An Up-to-Date Guide

YouTube Marketing for Musicians: An Up-to-Date Guide

Looking to master YouTube marketing?

YouTube represents a significant opportunity for musicians.

Of course, anyone who says it’s “easy” is lying or making a sales pitch.

YouTube is an incredibly competitive environment, and as a musician, you aren’t just competing with other musicians. You’re up against ASMR artists, talking huskies, hysterical gamers, and more.

YouTube is an incredibly competitive environment, and as a musician, you aren’t just competing with other musicians. Click To Tweet

If you’re here, I assume you already know the basics of YouTube marketing. In this guide, I intend to get into a few tips you may not have heard before.

So, here are my top six up-to-date tips for dominating YouTube.

✅ Prioritize the First 24 Hours to Nail Your YouTube Marketing

YouTube videos can continue to work for you while you’re busy doing other things. That’s right – the number of views on your videos will only go up over time, given you’re doing the right things.

But if you want to get the most out of each video you publish, you need to get as many eyeballs as you can on your video in the first 24 hours!

This will boost your video in YouTube’s algorithm and should result in more views, thumbs, and comments, which again helps the video gain more traction.

So, how do we go about getting those views?

I think it’s altogether too easy to rely on a few social shares, which might help, but are only going to get you so far.

Here are some other tactics that will stack:

  • Build your website/blog
  • Post your videos on your website/blog
  • Grow your email list
  • Share your videos with your email list
  • Ask your fans to share your video
  • Advertise
  • Text your fans, friends, and family

You may also find this video helpful:

Each of these points are deserving of entire blog posts. But if you feel you’ve already got a good handle on how to tackle these and set yourself up for success, you’re miles ahead of most.

Otherwise, stay tuned for more posts on my blog (don’t forget to sign up for your free newsletter in the sidebar or footer).

✅ Get Your Viewers Watching for Longer

Everybody (including notable marketers) says short and snappy, snackable content is best. Two to three minutes. Over and out.

But that’s not the case for everyone, and when it comes to music, your videos could easily be 60- to 120-minutes or more.

Just look at all the meditation music or music mix videos out there. People love to keep these on in the background while they’re busy doing other things.

YouTube music mix

(I wouldn’t feel too sad about 15 million views on a meditation music video.)

I’m not telling you to go and make meditation music or music mixes. But you should be aware of the opportunity.

The bottom line is this – the stats don’t lie.

You can experiment with videos of varying lengths, whether it’s two minutes, five minutes, 10 minutes, or even 30 minutes. Once you’ve figured out what works best for your channel, stick with that.

Secondarily, make your videos fun and addictive. Entrepreneur Neil Patel has got a great article on nine ingredients that make great content. Read it. Study it. Implement it!

(Don’t be afraid to Google other great articles and resources too.)

Once people are hooked on your videos, they will stick around for longer and watch more. And that’s what you want!

✅ Keep Your Fans on the Platform

Your video descriptions are prime real estate. Well, the first line of the description is, at any rate, because people must click “SHOW MORE” to see beyond the first two or three lines.

The temptation is to send people away from YouTube because you’re eager to grow your email list or get people to listen to your music on another platform like Spotify.

But as with most social networks and video hosting sites, YouTube isn’t desperate to send people off their platform.

So, consider making the first call to action to subscribe to your channel or watch another video on your channel.

By the way, you can create a subscribe link for your channel by adding ?sub_confirmation=1 at the end of it.

So, my subscription link would look like this:

https://www.youtube.com/c/Dawcast/?sub_confirmation=1

(Use it in your description and elsewhere as you see fit.)

Secondarily, consider what other links you want to prioritize. I’d argue the most important thing for you to do is to get people on your email list.

So, perhaps the second or third link in your description could lead to your landing page, opt-in offer, or insane giveaway.

But always remember – YouTube wants to keep people on their platform. The best thing you can do is urge people to subscribe to you and watch your other videos.

✅ Use Emojis in Your Titles, Descriptions, etc. to Boost Your YouTube Marketing

Emojis are kind of an unfair advantage.

Not sure if you’re a Mailchimp user, but if you are, you’ve probably seen them recommend the use of emojis in the email subject line:

YouTube marketing emojis

Turns out what works for emails works for social media, and that goes for YouTube too.

I’ve got a ton of content on my channel, and I’ve been tweaking some of my titles and descriptions as time allows. Here’s an example of a description featuring plenty of emojis:

Using emojis on YouTube

Fun and cute, isn’t it?

By the way, you don’t need to do it how I’ve done it – you can pick and choose which emojis you want to use, and if you see something someone else is doing (and it’s working), model it! Always model what’s already working!

Always model what’s already working! Click To Tweet

Obviously, it takes a little bit of effort to do. But if you want to dominate YouTube, you’ve got to focus and put in the effort (more on this later). I’m passing on this advice to give you a fighting chance.

By the way…

On a PC, you can open your emoji picker by pressing and holding the Windows button with a period (.) or semicolon (;).

On a Mac, you can open your character viewer by pressing Control + Command + Space.

If this doesn’t work, you may not be using an up to date OS. All good – you can still take advantage of a tool like Get Emoji to copy and paste your favorite icons.

Shout out to entrepreneur Noah Kagan for sharing this tip in a video of his own.

✅ Collaborate Strategically

Has it ever occurred to you that you and your subscribers might have some things in common? If nothing else, you’d probably have some common interests, right?

Well, it turns out you can view who has subscribed to you. But that in and of itself might seem flaccid.

Just stay with me because there is a point to this.

Go to YouTube Studio and on the dashboard, you should be able to see your subscribers on the right-hand side:

YouTube collaborations

You can also click to “SEE ALL”, which is awesome.

Why do I say that?

Because these are the people you should consider collaborating with.

Now, you’ll still want to pick and choose who to work with. But if you see someone that’s got about the same number as subscribers as you do (or maybe more), you could offer to make a video that would help them in exchange for a video that would help you.

You’ve probably heard a lot about “collaborating strategically” to this point, but you may not have heard of approaching it this way, so I thought you might appreciate it.

Here’s another shout out to Noah Kagan for sharing this tip on his YouTube channel.

✅ Publish Every Day (Focus!)

Conventional wisdom says publish weekly. Spend time creating great content. Edit. Quality over quantity.

Sure, that works for those with established channels. It doesn’t work so hot for new channels.

I’m sure I’m not the only one who gets impatient with these kinds of things. I want my following, and I want it now!

So, if you want to zag while others are zigging, I will challenge you to try publishing every day.

If you’ve got a brand-new channel, commit to publishing every day for a full year.

If your channel has been kicking around a while, and you’ve got a bit of traction, then try it for 100 consecutive days.

I know I’m asking for an insane amount of work on your part, but if you’re genuinely focused on YouTube (and not on a million other things), you should be able to take this on.

Know it or not, I’ve been publishing blog posts every day since the end of July (and I plan to do this for a full year). That’s my focus right now, and I intend to dominate this medium before I worry about any others.

Screw Facebook, Twitter, Tiktok, or otherwise. Blogging is my thing and I will make it work for me.

And that’s another key point – if you want to be good at anything, focus on it. If you’ve chosen YouTube as your channel, then commit to your success on that channel before you bother with anything else!

If you’ve chosen YouTube as your channel, then commit to your success on that channel before you bother with anything else! Click To Tweet

Shout out to entrepreneur Russell Brunson for this tip.

YouTube Marketing for Musicians, Final Thoughts

If you apply the above tips, you will grow your YouTube channel. It’s practically guaranteed.

I don’t want to promise anything I can’t deliver, which is why I say “practically”, but you’ve hit the motherlode of tips here, so if you put them into action and stay consistent, you should see results.

Have fun with your YouTube marketing efforts because everything just works better when you’re having fun!

Is there anything else I should have covered here?

Leave a comment and let me know!

The Music Entrepreneur Code paperback

Shh… Don’t tell anyone. Only the cool kids are talking about it.

The Music Entrepreneur Code is my latest best-selling book, and it’s available here as well as on Amazon.

Entrepreneurial Essentials for Musicians Masterclass

Entrepreneurial Essentials for Musicians Masterclass

Today, I’m going to be pulling back the curtain to talk about the thing I’m working on right now – the Entrepreneurial Essentials for Musicians Masterclass/Course.

If the name sounds familiar, or you feel like you’ve heard it before, it’s because I created the presentation and shared it with Musical U’s (affiliate link) audience two years ago.

Over the last three or four years, Musical U has been quite generous in featuring me on their blog, on their podcast, as well as inside their membership.

I’ve reciprocated by mentioning them on my blog, podcast, and even books, every chance I get.

Their generosity even extended into letting me use the masterclass inside my membership.

Your Membership?

This is what I’m working on right now.

Technically, The Music Entrepreneur Code Companion Course already lives there…

And I even did a launch last month to test out a product idea (it bombed).

But even the bombing was a positive experience because I saw an opportunity to pivot.

I figured, maybe for now, I could launch more of a course-oriented platform instead of a membership or exclusive program.

If I still want to add a membership component to it later, I can. The platform I’m building on allows me to do this no problem.

And I was inspired by a little membership I’m a part of called SuperFastResults.

With my course platform, I also determined that I wanted to price everything out of the $5 to $35 range, which is what my Music Entrepreneur HQ audience is trained to expect at this point.

With my course platform, I want to begin selling products in the $45 to $197 range instead (and maybe I’ll have a bundle of all the courses, which could add up to considerably more, depending on the number of courses available).

Your New Platform?

I’m building it on 10XPro (affiliate link), and I couldn’t be happier about that decision.

10XPro

Certainly, it’s a little pricey by artist standards (that includes me).

But because I do a lot of reviews for my staff writing duties, I’ve had the opportunity to see what else is out there in terms of courses aimed at musicians.

And while some of the course building platforms (or LMS apps) have an outward sheen that makes them seem like the right choice…

When it came to customer experience, they were just lacking. Oftentimes, the way they housed the content was lackluster.

I also found these platforms ultimately cost around the same as 10XPro. So, for all the added functionality and premium experience the platform provides (not just for the creator but also for the user), it just feels right.

10XPro is super easy to use, too.

And Your New Platform Will be Called…?

Content Marketing Musician.

And, of course, that means I will need to create a course on content marketing and turn it into the “high ticket” premium course.

But even at $197, it would probably be right in line with market value, if not a little lower.

Again, I’ve seen what’s out there, and there are music coaches and educators charging $1,000 to $2,000 for their courses (that challenged my mindset in a big way).

Either way, Content Marketing Musician will be home to a few things you may have seen already, including:

  • Entrepreneurial Essentials for Musicians Masterclass (mentioned earlier – I’m adding an introduction, conclusion, and three bonus lessons to sweeten the deal)
  • My Top 10 Lessons in Music Entrepreneurship (I plan to make this course free to get new users hooked and I might even add a lesson to make it 11)
  • The Music Entrepreneur Code Companion Course (mentioned earlier)
  • How to Set Up Your Music Career Like a Business (my original audio course, which I plan to update and add a video component to)
  • And more

And, of course, I plan to add new courses during Q4 when I’m looking to launch.

Q4 Launch?

I plan to go live with the Content Marketing Musician platform in October 2020. But there’s a good chance it will be ready before then.

About the only thing I need to do with the Entrepreneurial Essentials for Musicians Masterclass is film the conclusion, which should be a simple affair (in reality, I’m re-filming it because I had issues with the first take).

I still need to build the front end of the website too.

Either way, I always want to be a little ahead of schedule. I want to be working on the next thing before launching the current thing.

Plus, I will likely begin promoting the platform in my email footers without telling anyone…

Email footer

Just add “get the training you need” in there with a link to Content Marketing Musician, and we’re good to go (yes, I did model this layout from someone else I’ll mention a little later…)

Why Spend an Entire Quarter on This?

Making courses isn’t exactly a walk in the park.

Now, it is 100% true you can get an entire course out of your head, onto paper, into a slide deck, and even have the entire thing recorded in a weekend.

But if you’re basically a one-man show with a few part-time helpers (as I am), the process takes a little longer.

Once you’ve got your raw video, you’ve still got to edit, break it up into modules and lessons, create transcripts, put the transcripts inside the lessons and format them, add links and resources, create a funnel or sales process for the entire course… you get the idea.

You can skip some of these steps to be fair, but I like the idea of over-delivering.

Like I said, I’ve got a lot of content I can re-purpose, so that makes it a little easier for me to prepare more courses in less time.

But based on the amount of time and energy the Entrepreneurial Essentials for Musicians Masterclass has been taking, I wouldn’t be surprised if each course took up a good chunk of man hours.

The other reason I think it makes sense to spend an entire quarter on this is because that’s what I learned from James Schramko (owner of SuperFastResults, SuperFastBusiness, and Silver Circle).

I’m a big believer in doing things in 90-day chunks, and even talk about it in my book, The Music Entrepreneur Code.

I want to get all the pieces in place in September, so that I can make a lot of noise during Q4, and then begin to put it on autopilot as I move on to the next thing.

The Pieces?

By that I mean the pieces of the masterclass campaign.

So, here’s basically what I’ve been thinking based on everything I’ve been learning as of late.

I’ve talked about the return of the campaign already, so what I’m about to share basically coincides with that.

What I’m looking to do is create a basic framework for my 90-day campaigns, such that I can execute at a high level and maximize results.

I don’t expect everything to work. I’ve done a TON of things that didn’t work to this point (no joke).

But one thing I do know is I will get better at this if I keep doing it.

And there are always some unknowns with every campaign. Basically, this would be the theme or personality of the campaign. The way in which it’s presented, or the brand of it if you will.

In the case of another campaign I’m planning to do (I will talk more about this in a separate blog post), I already know what the personality of it is going to be – quirky, fun, weird, humorous.

In the case of Entrepreneurial Essentials for Musicians Masterclass, I haven’t determined the esthetics of it yet. But I also have a little over a month to think it through (not saying it’s going to be easy).

Besides that, this is basically what I have in mind for the campaign:

The Insane Giveaway

While a lot of people are giving away eBooks, checklists, cheat sheets, and so forth (and this CAN work), I’m beginning to see the value in insane, irresistible giveaways. I learned this from Russell Brunson.

So, for Entrepreneurial Essentials for Musicians Masterclass, I’m planning to give away a few dozen audios.

I’ve done dozens of interviews with music entrepreneurs already, most of whom answered these two questions:

  • What is the greatest challenge you’ve overcome?
  • What is the greatest victory you’ve experienced?

So, the giveaway (I like that term better than lead magnet) would be something along the lines of 31 Music Entrepreneurs Reveal Their Darkest Struggles & Insane Triumphs or something like that.

The insane giveaway would be promoted prominently on my various website platforms, and it’s the main thing I would be promoting with my ads too.

The Sales Page

Obviously, every course needs a solid sales page.

Here are the components I’m looking to implement:

  • Film reel. This is what I’m calling it at this point. Basically, it would be four or five images shown together to help the user imagine what the course is going to be like on the inside.
  • Compelling headline. Probably don’t need to expand on this.
  • Video. The video should relay the story or the emotion of the course. I’m a stoic, logically minded guy, so the sales page should be all emotion.
  • Copy and hooks. I’m going to see what hooks others are using to promote their courses. I will model them (not plagiarize!).
  • Your teacher. In this case, me. I think I should be framed as “the teacher.” I feel like this will build trust.
  • Your host. There won’t always be a host, but in this instance, Christopher Sutton of Musical U.
  • Free lesson. I’m planning to share a free lesson. In this case, it will be the bonus lesson Cashflow Quadrant Decoded, because it’s full of emotion. I might edit it down to only include the emotion. I’ll also be publishing the free lesson to YouTube for additional traffic.

Emails

Every campaign requires emails. I plan to create multiple emails based on Brunson’s framework of Emotion, Logic, and Fear also seen in his Traffic Secrets book (affiliate link – I’m about a third of the way through and enjoying it a great deal).

I will share these emails with people who get my insane giveaway as well as my main list.

Brunson says people who don’t buy after 30 to 60 days are unlikely to pick up what you’re putting down, so at that point I will be putting subscribers into a new funnel or back on a healthy serving of my regular blog and podcast updates.

Publishing

I’m already publishing every day (in some cases twice per day), so during the 90-day campaigns, it would make a lot of sense to highlight my new offer in my posts.

Notice how I’ve been sharing my book, The Music Entrepreneur Code, at the end of every blog post as of late? It’s because I’m in the middle of a 90-day campaign promoting that product.

Social Media

Again, I’ll be modeling what I see working out there, mostly based on my Dream 100.

My focus will be Facebook, Instagram, Medium, Twitter, and YouTube, though my posts will probably reach LinkedIn and Tumblr too. We’ll see about others like Blogger, Pinterest, Mix, and so on (not sure if there’s much point).

Dream 100

Originally created by Chet Holmes, this is another marketing strategy I learned from Brunson.

It basically involves making a list of all the influencers, experts, gatekeepers, group and forum moderators, bloggers, podcasters, YouTubers, and building a relationship with them over time (with an emphasis on over time).

This list should have access to your target audience or ideal customer. In my case, I’ve also chosen experts who make great content and have helped me on my journey, but at least half of my list has access to my audience.

I’m also planning for when I might launch products into different markets.

My list is bigger than 100, and I’ve already started building a relationship with them. This being a long-term strategy, however, I’m not expecting any payoff, even during the campaign to come.

The main payoff, so far, has been what I’ve been learning from my Dream 100.

If you’re curious who’s on my Dream 100, you have but to pay attention to who I regularly mention in my blog posts (this one included!).

Outreach

I’m thinking I should probably have a separate outreach campaign for the masterclass (besides the Dream 100). This would likely be to bloggers, podcasters, YouTubers, and group owners.

I’ve been thinking maybe I could reach out to anyone who’s been featured on my blog or podcast and ask for their help…

And I’ve also been learning some great things about YouTube collaborations from Noah Kagan, and I’m liking that angle a lot…

The one thing I will likely do is reach out to some of my contacts (maybe even people on my email list), and give 10 lucky people access to the course for free in exchange for testimonials.

Still need to give this one some thought though.

Advertising

I want to keep this as simple as possible and basically plan to spend a small budget remarketing to Dream 100 audiences.

Crowdsourcing/Outsourcing

I’d like to incorporate some aspect of crowdsourcing or outsourcing in all my campaigns.

Not sure how I might integrate this with the Entrepreneurial Essentials for Musicians Masterclass campaign yet.

I was basically thinking I could hire a few freelancers on Fiverr to create unique sales videos for the course.

We’ll see.

So, Those are the Pieces of the Masterclass Campaign

Phew. Sounds like quite a bit of work doesn’t it? That’s because it is!

I’m still working on bits and pieces, as you can see. And that’s another reason it makes sense to start going full force in October, though I see myself doing some light marketing in September.

Comments on the Masterclass/Course & Campaign?

Am I on the right track…

Or completely insane?

Is there something I’m missing, or something you see I could be doing?

Are there any questions you need answering on this subject (so I can include my answers in the course content)?

Can you see yourself being involved in some way? Want to help out?

Then what are you waiting for? Let me know in the comments below!

The Music Entrepreneur Code paperback

Shh… Don’t tell anyone. Only the cool kids are talking about it.

The Music Entrepreneur Code is my latest best-selling book, and it’s available here as well as on Amazon.