You may have noticed Neville Goddard and his “Law of Assumption” rising in the zeitgeist right now.
There’s a reason for everything, including the increasing attraction to the topic at this very moment.
The Law of Assumption is a powerful Neville Goddard Law of Attraction technique, but without setting the right foundation, it will not work.
So, read on, and discover the power of Goddard’s Law of Assumption…
Most Neville Goddard interpreters have mistaken assumptions about the Law of Assumption that make it not work.
True positive thinking isn’t about selecting only positive events to the exclusion of negative ones. It’s about acknowledging what’s here right now.
The Law of Assumption and the Law of Attraction are not in conflict. The Law of Assumption can be thought of as a Law of Attraction technique.
Most people only focus on their feelings, but they must also focus on their identity to get what they want.
Neville Goddard Law of Assumption: What is it?
Many will simply state that Goddard’s Law of Assumption is for attracting good things into your life. This is mistaken already…
It’s not about attracting “good” things specifically. It’s about attracting what you want by assuming its existence and manifestation.
It may seem like a small distinction, but if you don’t know that we, as human beings, are the ones assigning the labels of “good” or “bad” to every event or situation in life then your efforts to make the Law of Assumption work for you will be greatly diminished and impacted.
Many interpreters will also say the Law of Assumption is about assuming that what you want is within your grasp. This is also mistaken…
It’s not about assuming it’s within your grasp. It’s about assuming it has no other choice but to show up.
You will take a completely different attitude to the manifestation process if you assume it will show up because there will be no effort exerted in trying or forcing its creation. Things rarely work, or simply take a very long time to manifest in the familiar “trying and forcing cycle” we apply to almost everything, especially if we’re coming from a space of need.
According to Goddard himself, for assumption to work in the manifesting process, you must see your wishes as already being fulfilled. You must be able to imagine what you want vividly and feel as though you already have it. The feeling is what matters most because it crowds out all unproductive thoughts.
How to Use the Law of Assumption
Remember, there are no positive or negative outcomes. We are the ones labeling the outcomes as such.
When you understand this, your perception of people, circumstances, and events will change:
How do you know that when you’ve lost your job, you’re not being given the freedom to start your own business, which you’ve always wanted?
How do you know that when you’ve failed to attract Cindy into your life, Jessica wouldn’t be a better match for you?
Are you sure that going broke isn’t the first step to becoming wealthy?
Assuming you’re always on the right path makes it so.
Famous rapper, record producer, and entrepreneur Jay-Z said:
Things in life happen for you, not to you.
Life is always happening for you, not to you. Assume this to be true, and you will begin to see that potentially challenging, difficult, and devastating situations may only be leading you to your ultimate destiny and fulfillment in life.
You don’t need more positive thinking to make the Law of Assumption work. Rather, it’s first about seeing things as they are.
But we do need to touch on this idea of “positive thinking,” so let’s get to it…
Some even believe that the Law of Assumption is nothing more than positive thinking and a mental reframing technique. Certainly, it can be beneficial in that regard.
But positive thinking – at least the way most people think about it – is not the same as the Law of Assumption. Many people think positive thinking is bottling up feelings, trying to make things work, and forcing themselves into thinking everything is working out for them.
Remember what I said earlier about trying and forcing? It has a way of making things that work not work.
That is not true positive thinking. True positive thinking isn’t about discarding what you don’t like. It’s about acknowledging everything that’s already here.
But there is still one problem to address, especially if we are to make this Neville Goddard manifesting technique work.
Chicken or the Egg: Identity or Feelings First?
The Law of Attraction is about tapping into the power of your imagination and feelings. And so is the Law of Assumption.
But if all we do is feel as though we have what we want and do nothing to prepare for the manifestation, we are mostly kidding ourselves.
In manifestation, identity comes first. Who would you be, and what would you do if you were the kind of person that had X…
X could be a Lamborghini, financial freedom, or a soulmate.
Shifting your identity and taking congruent actions sets the stage for the manifestation to occur.
For instance, if you were looking to manifest money or wealth, you would take steps in that direction – pick up a penny off the ground, set up a blog, offer to help your neighbor mow their lawn… and so on. If you follow your feelings, you will know when the actions are in alignment with your desires, because the actions will be pleasurable.
Neville Goddard Law of Assumption Books & Resources
Neville Lancelot Goddard was a prolific author, and most of his works are great if not exceptional. Many third parties have summarized, philosophized, and excerpted his work, but I recommend going straight to the source for the full meal deal. Here are several Neville Goddard books that pack a punch:
(The preceding are affiliate links. If you purchase through my links, I may earn a commission on your purchases, at no additional cost to you. I am reader-supported. Thanks for supporting the creation of content like this.)
You may also find the following videos helpful:
Thank you, traveler, for coming on this journey with me.
Reflect on what you’ve discovered today. It may not all sink in immediately, but if you study it, think about it, and journal about it, breakthroughs will be on their way.
2022 is probably the first year in a while that I’ve taken to reading in a more intentional way. Besides articles and books, I also dove into print newsletters, which I found quite addicting.
Having completed the first year of my leadership program in June, I also wanted to continue learning and growing, and the most accessible way to do this – especially as I was traveling about – was with Kindle eBooks.
So, here are the top books that made a difference for me in 2022 and what I got out of them.
Profit First by Mike Michalowicz
Mike Michalowicz’ Profit First presents a new way of thinking about profit. Most of us have been taught this formula:
Revenue – Expenses = Profit
But Mike urges us to look through the lens of this formula instead:
Revenue – Profit = Expenses
Throughout the book, Mike makes some excellent points about how the traditional formula is flawed, how 80% of businesses fail (despite them being run by smart, driven people), and how adopting a new approach to managing our finances allows our businesses to generate profit from day one.
As Mike himself points out, the method is very straightforward. He even touched on it briefly in a former book.
Something often gets lost in translation when a small idea is expanded upon to the extent it is in Profit First, though. It’s nice that there are plenty of valuable insights, examples, and case studies to draw from, but I find something always gets muddled when there is so much preamble and port-mortem wrapped around it. The Power of Habit was a lot like that, and I still don’t know why people like it so much.
To make the most of this reading, you’d need to distill the core concepts down into a simple, digestible process, checklist, or flowchart.
But one of the things I immediately applied was taking 1% of my revenue (profit) and shoveling it into a separate account. Every month, that account has been slowly but surely growing. And that’s the tangible way in which this book made a difference for me.
Official Get Rich Guide to Information Marketing by Robert Skrob
All the gurus talk about testing and validating an offer (e.g., by taking pre-orders before even making the product), but rarely explain the process.
Robert Skrob’s Official Get Rich Guide to Information Marketing lays out the formula in crystallized detail. This book will take you through the paces of launching an offer that converts (with several methods documented) and leveraging it into growing a profitable business in short order, all while laying out a process that feels simple and manageable.
The resources mentioned in the book are largely outdated or deprecated, but the general principles laid out still hold true. A business can be built on the back of a single teleseminar.
I had, of course, listened to The Strangest Secret multiple times before ever reading it.
This summer, though, as I was scrolling through my Kindle library, I identified The Strangest Secret as a “quick read” I wanted to brush up on. After all, depending on where you’re at in life, books can hit you a little differently.
The main thing I took away, that I soon found reflected in plenty of present-day personal development and business books is this:
Only one in 100 people will ever be wealthy, and only four in 100 people will ever be financially independent.
Basically, 95% of people don’t know what they’re doing when it comes to their finances.
I’ve recalled this stat in some of my recent writing efforts (including a forthcoming book) as well.
With a bold promise like One Million Followers, I found this book hard to resist.
The book opens by telling the story of other people’s successes instead of delivering on its promise (of helping you grow a following of a million followers), which I found off-putting. Brendan also starts selling his coaching services before giving the reader a good reason to, which I found tacky.
I’m all for books being long-form sales letters, so long as they contain useful information, but the way it’s done here is more akin to asking for one’s hand in marriage before dating.
Eventually, though, Brendan does reveal his process for growing large followings. It’s not long before you realize that it’s going to take some money, probably some hired help, a lot of hard work, and perseverance.
One Million Followers will work for you if you put in the work. But from my perspective, you would basically need to make social media your full-time job.
Where this book made a difference for me was in showing me how a large social media following could be leveraged to create revenue. This was a code many seemed unable to crack, but Brendan demonstrates real strategy in an ocean of fleeting and ineffectual tactics.
The Entrepreneur’s Guide to Getting Your Shit Together by John Carlton
Having read John Carlton’s Simple Success Secrets No One Told You About, I didn’t exactly have high expectations for The Entrepreneur’s Guide to Getting Your Shit Together. Which could be one of the reasons I was ultimately blown away by it.
The Entrepreneur’s Guide to Getting Your Shit Together won’t necessarily teach you practical know-how and step by step processes you can apply to your business and life. It goes deeper than that, impacting you at a foundational mindset level. It’s like street smarts for the lonely and isolated entrepreneur (which is most of us).
The book is a joy to read, and you feel smarter just holding it in your hands.
No B.S. Wealth Attraction in the New Economy by Dan Kennedy
I have read 11 Dan Kennedy books so far, and most if not all have proven brilliant. But only now do I feel as though I’ve finally hit gold.
And, no surprise, No B.S. Wealth Attraction in the New Economy is sublime. This book sets out to dismantle our mistaken understanding of money, as well as why and how money moves to the people it ultimately does. Then, it shows you how to apply the many “Wealth Magnets” described within.
If you feel like you’re working long and hard and getting nowhere in your entrepreneurial or even artistic career, you need this book.
Ernest S. Holmes is another proponent of New Thought, and one that shouldn’t be ignored if the Law of Attraction and subconscious reprogramming are of interest to you.
Creative Mind and Success features both spiritual insights and practical wisdom that, if melded together, can produce real results in the real world.
I especially liked what he said about always demonstrating activity. If you’re in business, says Earnest, you should be constantly rearranging shelves, creating new promotions, starting new projects, and so on. He says perception of activity alone will draw in new customers.
While he is talking primarily about offline business, the principles work in online business too. If you’re regularly adding new content to your site, redesigning it at frequent intervals, adding products every quarter, and so on, it will appear to customers there is always something going on, which will stimulate sales.
I am applying this principle to my new podcast as well.