Are You Sacrificing Your Vision for That Big Name?

Are You Sacrificing Your Vision for That Big Name?

Most projects begin with the best of intentions.

“Let’s serve independent musicians.”

“Let’s help independent course creators and coaches.”

“I want to help independent filmmakers get the money they need to make their projects a reality.”

Some of us follow through on these intentions, creating products and services that may not reach the mainstream but are valuable to the hundreds and thousands of people looking to get their creative ventures off the ground.

Many entrepreneurs, however, cannot resist the allure of the big name. One big name client, one big name interview, one big name testimonial, whatever it may be.

And it shifts the trajectory of the venture forever.

No longer satisfied with the five views here, 20 views there, the entrepreneur begins catering only to the big names. Some of these big names do not offer superior quality coaching or products, some aren’t even experienced, skilled, credentialed, or legitimate. No matter, they bring more views.

Just because someone has more reach doesn’t mean they are better. Just ask Stevie T.

Just because someone has more reach doesn’t mean they are better at what they do. Share on X

One big name doesn’t have to sacrifice the purity of what you’re doing. I’ve had the likes of James Schramko, Richard “Younglord” Frierson, Andy Seth, and Miles Copeland on my podcast. They may not be A-list celebs, but their names mean something to a lot of people. Make no mistake, though. I could have bigger names on my podcast. I’m just not one to hang my hat on one big name for the rest of my career.

If this sounds judgmental, it’s not. It’s about optics. What do you want to create and for whom is foundational to the structure that goes on top. The occasional, well-timed pivot may be par for the course. But switching from independent to influencer is a seismic shift. It should not be done carelessly. Don’t be surprised if it raises the ire with the people who’ve been following and supporting you.

Before you know it, network marketing structures are being layered in, altering the business beyond recognition.

The pastures may appear greener on the other side, but rest assured there will be problems to solve on either side.

Stand for something. Or you’ll fall for anything.

Podcast Digest: November 2021

Podcast Digest: November 2021

Did you catch all The New Music Industry Podcast episodes in November?

If not, I’ve prepared a summary of each. Here’s what I shared in each episode, what I learned, and where you can go to listen and subscribe to the show.

So, let’s get to our rundown.

252 – Two Steps Forward, One Step Back – with Miles Copeland

252 – Two Steps Forward, One Step Back – with Miles Copeland

Blog | Apple Podcasts | YouTube

When someone from the illustrious Miles Copeland camp reached out to me recommending him as a guest on the show, how could I possibly resist? We’re talking about the former manager of The Police. He even produced the likes of R.E.M., The Bangles, Berlin, Dead Kennedys, The Go-Go’s, among many others.

I’ll be honest – I’ve gotten to the point where I can usually fly by the seat of my pants with interviews. I still prepare for every episode, because you just never know what could happen, or what might come up. But I admit to feeling a tad underprepared for this interview. I think it still came off though…? 🤞

253 – What I’m Discovering Newly About Growing Your Email List

253 – What I’m Discovering Newly About Growing Your Email List

Blog | Apple Podcasts | YouTube

If you understand digital marketing well, then you know just how important building an email list is. You might reach 6% of your audience whenever posting to social media, but you can consistently reach an average of 20% of your audience when sending email campaigns. Didn’t know that? Now you do!

In this episode, after taking a course on advanced email marketing strategies, I shared what hit me between the eyes (though if you took the course, you might get something completely different out of it).

254 – The Label Machine – with Nick Sadler of NSDMT

254 – The Label Machine – with Nick Sadler of NSDMT

Blog | Apple Podcasts | YouTube

NSDMT’s Nick Sadler makes his return to the show to share about his new book, The Label Machine. For this episode, I read the entire book, and prepared questions on topics that I thought would be especially interesting to get Nick’s perspective on.

The highlight of this episode, though, is when Nick shared all the tactics and strategies you can use to build your email list. Whoa!

255 – The Nobody Prayer (Original Soundtrack)

255 – The Nobody Prayer (Original Soundtrack)

Blog | Apple Podcasts | YouTube

In episode 255 of the podcast, I wanted to share about my award-winning film score for the short film, The Nobody Prayer. As I write this, this score has won Best Original Score four times, and it even got nominated once. When I shared this episode out to YouTube, Facebook, and Instagram, they immediately hit me up with copyright strikes for content I own… 😅 Oh well, you can listen to the episode unaltered here.

November 2021 in Review

November was a great month for the podcast! Then again, when is it a bad month?

As always, I’m out to create content that empowers you to live a happy, creatively fulfilled life full of inspiration. How did I do?

Don’t forget to subscribe to the show and drop me a line. I would love to hear your thoughts on the latest episodes.

Get Their Attention First & Then Share Your Music

Get Their Attention First & Then Share Your Music

I recently got to interview The Police’s former manager, Miles Copeland, and that conversation is going to stick with me for a long time to come.

One of my biggest takeaways from that interview is simply this:

Trying to get people to listen to your music is an uphill battle. First, you’ve got to grab their attention!

Trying to get people to listen to your music is an uphill battle. First, you’ve got to grab their attention! Share on X

Think of Lady Gaga and all her early day antics.

Her talent isn’t in question. Lady Gaga is classically trained. She’s a great pianist and singer. She probably has other talents I don’t even know about.

The point is that by treating every occasion like Halloween, she got our attention. We’re all drawn to the bizarre, even if some of us don’t stick around to watch the whole train wreck.

And I’m not saying Gaga is a train wreck. I’m saying that only a portion of the people who come to check out the freakshow are going to stick around. Not everyone will be your fan. But some will, and those people will become your advocates long-term.

So, we need to be thinking about what we can do to grab people’s attention.

Slipknot has the masks, Marilyn Manson has a knack for the grotesque, KISS has the makeup…

And while these are more extreme examples than anything, what they have in common is that they’re successful by practically anyone’s standards. They got our attention, then delivered music that matched their esthetic.

You don’t necessarily need to go to the same lengths to get noticed. But chances are you will need to do something. Because you need to get feet in the door. Once you’ve gotten people to listen to your music, the battle is as good as won. Getting to that point is the hard part.

So, go back to your identity. Your brand. What are you about? Why do you do what you do? And within that context, how can you grab people’s attention? What would it look like to be the extreme version of yourself?

Weekly Digest: November 6, 2021

Weekly Digest: November 6, 2021

David Andrew Wiebe, October 2021I love my team. They’ve helped me brainstorm of a lot of great ideas for you over the course of the last few months. And so, what I’ll be sharing with you today is just such an idea fully implemented in the real world.

As you may know, we launched our premium online academy for musicians, Elite Players: All Access Pass a few months ago. This includes access to a members forum (and personalized coaching), all three of my courses (which are continually updated), The Renegade Musician System, Music Licensing School training interviews, weekly Members Only Audios, tools and resources, shows, and archived training. And we’re adding new content and support to the community weekly.

And we really want everyone to be able to see just how amazing this is. It’s a premium membership, and hundreds of hours have gone into it. That being the case, we can’t just give it away. But like I said, my team came up with a great idea. They suggested creating a trial membership.

And so, today marks the launch of the $1 14-day trial membership. Just $1 to access everything for 14 days to see whether the online academy is for you.

It should be said, of course, that after the 14-day trial, if you want to continue to access the membership, you will be charged $100 USD per month. We’ll send you a reminder email before renewal, of course, in case it’s not for you. But again, we’re convinced of its value, and if it’s the right fit, you’ll be compelled to keep your membership.

The quickest way to access the $1 14-day trial is through this link. But if you’d like to see what you get access to inside the community before committing, you can go to the new landing page. There’s a link to the $1 trial in the header, just in case.

And yes, this also means we’re accepting applications for Elite Players: All Access Pass again (see previous link – new landing page). And you can still gain access to it at the original price (one lump sum payment of $1,439 USD or 12 payments of $169 USD). This is the last time you’ll be able to get access at this price. After this, we will be going to a subscription model.

So, I invite you to consider this opportunity before it’s gone.

New Value-Packed Blog Posts & Podcast Episodes

Mission critical updates and resources to help you grow superfast. It’s time to get your read on!

Must-Have Resource

The short film, The Nobody Prayer, has been awarded Best Original Score by:

  • Hollywood on the Tiber Film Awards
  • Vesuvius International Film Festival
  • New Jersey Film Awards

I had a lot of fun putting together the score for this short, and I know that you’ve been having a lot of fun listening to it too (I’ve seen my streams skyrocket)! But whether you’ve listened to it already, or haven’t had the opportunity yet, I want to invite you once again to listen, share, playlist, etc.

The original soundtrack was released at the end of October on all major music streaming sites and online stores. You can listen to it anywhere you listen to music.

The Nobody Prayer (Original Soundtrack)

Final Thoughts

Thank you for your creativity and generosity. I’m rooting for you.

252 – Two Steps Forward, One Step Back – with Miles Copeland

252 – Two Steps Forward, One Step Back – with Miles Copeland

Have you ever suffered a crushing, embarrassing, infuriating defeat in your music career?

Look, you wouldn’t be the only one. It would be quite unusual for a musician or music entrepreneur to go their entire career without encountering some serious hardship. I’ve been there myself.

But when do you give up and move on? Most people quit after the first defeat. And after a long, hard road with a second, third, and fourth offense, the crowd tends to get thinner and thinner.

It’s not that you can avoid failure. It’s what you do with it that’s going to make all the difference.

And that’s what we’re going to be looking at in this episode of The New Music Industry Podcast.

Podcast Highlights:

  • 00:59 – The Police’s former manager, Miles Copeland
  • 01:33 – Two Steps Forward, One Step Back
  • 06:42 – Why examining your failures is essential
  • 08:58 – Following your passion and being honest with yourself
  • 12:58 – Being authentic and transparent in your writing
  • 19:17 – Mile’s thoughts on how the music industry has changed
  • 22:12 – Effective artistic branding – getting noticed
  • 28:46 – Fighting for something you believe in
  • 32:57 – Telling your story as an artist
  • 37:26 – Are there any books that have helped Miles on his journey?
  • 42:31 – Closing thoughts

Resources Mentioned in This Episode:

Transcription:

Coming soon.

Closing Segment

Releasing music today is like putting your CD in the deepest, darkest, and most cluttered corner of a Walmart and expecting random customers to discover it, don’t you think?

Well, if you’re doing what everyone else is doing, chances are you’re going to end up a music commodity. Just one product in a huge store with shelves that keep getting fuller.

I’m not saying you should reinvent the wheel. What I’m saying is you need a strategy. And that’s why I put together a free training called the Music Money Machine.

If you’re tired of earning a pittance of streaming royalties and would like to create offer stacks that separate you from the crowd, go to davidandrewwiebe.com/Machine to claim your free training now.

This has been episode 252 of The New Music Industry Podcast. I’m David Andrew Wiebe, and I look forward to seeing you on the stages of the world.