036 – Where There’s Success, There’s Constant Activity

036 – Where There’s Success, There’s Constant Activity

David formulated a strategy for a tribute band he’s been playing with for a long time. Having launched a new podcast and merch line, the strategy gained immediate traction, helping the band land a lucrative gig.

In this episode of Creativity Excitement Emotion, David shares the concept that changed everything for the band.

Sponsors:

Highlights:

00:17 – Starting a new podcast and merch line
00:33 – What the top artists and businesses are doing that others aren’t
01:25 – The different types of content and their advantages and disadvantages
02:05 – Busying yourself with activity attracts customers
03:25 – If you aspire to something greater in your music career, do this
04:18 – Always show that something is going on

Transcript:

One of my projects beginning last year in November [2022] was getting a new podcast and merch line started for the Def Leppard tribute band that I play in called Adrenalize.

One of the reasons that we decided to do anything with that to begin with is to show activity. If you have a website that’s not frequently updated, as much as you might think, like, “Okay, so what are people expecting,” right?

It takes a while to come up with a new release or “We couldn’t take time away from our jobs and our lives to film a video or write a blog post. “So, what do people want?”

As much as you might think that… And I think the people who are doing the best in music and honestly, business and most areas of life are those who make it a point to come out with something, with some regularity.

You can figure out a way to do it every month, but honestly, for most people, it’s a weekly minimum. And if you can do it, do it daily. That would be my suggestion.

It doesn’t matter whether it’s a blog post, a podcast episode, or a video. I think video gives people a direct connection to you, but podcasts benefit you too, because that’s one way to get into people’s pockets, and into their lives, right?

You get to interact with them through the audio medium. They’re going to listen to you as they’re jogging, doing the dishes, or going for a walk. Whatever it might be, people are going to give you 30 minutes to an hour of their life to listen to you and get to know you.

But that’s not the point. In terms of content types, choose one, do it, and do it with frequency. That’s more the point.

And this was based on a book I’d read. I’ll find the book and put it in the show notes. I just can’t think of the exact title right now. I think it might’ve been Creative Mind and Success [by Ernest Holmes].

He talks about – and this perspective comes from an older time – he talks about the fact that if you’ve got a storefront, you should be constantly reorganizing your products and putting them in a new place. Busying yourself with activity attracts customers. It attracts people to your business. It’s a great principle. It is correct.

So, I suggested to the band leader of Adrenalize… I’m not the one running this show, but I’ve had a lot of sway in it… I said, “Look, let’s begin to show that we’ve got some activity. Something should always be happening on the website.”

So, we got the podcast started and we launched the merch line. And I don’t think we recorded and published more than three or four episodes. And I think the gig in downtown Calgary got booked within a month. An outdoor gig of all things.

I just finished it. It’s, September 16th [2023] as I record this audio. And it was incredible.

First, understand. It’s not all about money, right? But We got paid $1,500 to do this gig. That’s four people. You can do the math, right, as far as how much each person makes?

I’m not going to sit here and tell you that that’s astronomical. But I do think it’s an amount that most musicians and most bands would be like, “How do you do that? I would want to earn that every show we play. How can we make that happen?”

And this is it. You must have a presence. An online presence is great. That’s something that I’ve heavily invested in myself. Try to complement it and supplement it with an offline presence, right?

For musicians, that’s where gigs come in. There’s a great opportunity to create an offline presence for yourself, in addition to an online presence.

But that’s the concept. The concept is, to busy yourself with activity. Always show that something is going on. It doesn’t matter if it’s like, “Hey, I just wanted to give you a little update. Here’s what I’ve been up to today. I practiced guitar and I got a new song.” It could be something as simple as that.

But if you can show that you are doing something and document it and continually publish it and share it with your audience, these are the opportunities that are going to start showing up for you. These and better ones, because nowadays sponsors are willing to pay a lot of money for any artist or band that attracts an audience that’s in alignment with what they’re doing.

So, busy yourself with activity. It’s not about the money. Don’t focus on the money. Focus on the audience. Get the audience first and then the money will come. Busy yourself with activity. That’s how to get there.

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Music Industry News for March 20, 2023

Music Industry News for March 20, 2023

We know that many of you come to Music Entrepreneur HQ to learn about what’s new in the music business. Moving forward, we’re looking to cover key news items (from select sources) on a weekly basis.

Here’s what caught my attention this week.

▶️ Winger Releases New Single, “Proud Desperado”

Hard rock band Winger has been quiet on the studio album front since their stellar 2014 release, Better Days Comin’. It’s not unusual for the band to put three to four years between their releases, sometimes more. There were approximately 13 years between 1993’s Pull and 2006’s IV, for instance.

The band has gone on a couple of hiatuses, and its members also keep busy with composing symphonies (Kip Winger) and performing with Whitesnake (Reb Beach), so they have license to give every excuse under the sun.

Despite being slammed by Beavis and Butt-Head, and never reaching the mainstream notoriety of a Van Halen, the band has always been one of the best live bands in the genre, and their performances on the Monsters of Rock Cruise live on in infamy.

Frontiers Music has a habit of bringing back some of my favorite acts (including Dan Reed Network, Harem Scarem, Def Leppard, and others) though, and on March 10, they released Winger’s new single, “Proud Desperado.” Their full-length seventh album, Seven, is slated for release on May 5, 2023.

The Song

The highly produced music video to “Proud Desperado” hasn’t quite caught up with Extreme’s incredible one million views on “Rise” yet, but it has gotten a commendable 430,000+ views to date.

Guitarist Reb Beach’s assessment of vocalist and bassist Kip Winger is that he’s a musical genius, and we can certainly hear his brilliance as an arranger at work on “Proud Desperado” as well.

The song begins with a very aggressive, minor key riff and a modal vocal melody. It modulates into the explosive pre-chorus section, which also acts as a false chorus. This all builds to a very satisfying, soaring, melodic chorus. Yep, Kip knows what he’s doing.

I love Beach’s guitar solo as well, but I can’t help but think it’s a mere prelude of things to come.

Can’t wait for the full-length album, Seven!

▶️ Marty Friedman Reunites with Megadeth at the Nippon Budokan

After a hiatus lasting several months, the ROCK FUJIYAMA channel returns with news about Marty Friedman joining Megadeth onstage for a long-hoped-for live performance at the Nippon Budokan. If Megadeth were ever to return to the Budokan, it was Marty’s hope that he’d be able to jam with them live, even if just on a few songs.



There are other official channels you can explore to get the scoop and even see Marty performing with Megadeth, but we rather like the bite-sized chunks FUJIYAMA delivers to us each week as it shows a lot of behind the scenes leading up to the event.

▶️ The Productivity, Performance & Profits Blackbook

Productivity, Performance & Profits Blackbook

I haven’t had much of an opportunity to share this in more of an official capacity on Music Entrepreneur HQ yet, but my first ever premium book, the Productivity, Performance & Profits Blackbook is now available for purchase.

On February 20, buyers were treated to an early version of the book, simply called v0.7. As I continue to contemplate what it means to develop and promote a “premium” book, I thought it might be fun to gather some early feedback, which is already shaping the future of the project.

I started out thinking this would be more of an anthological (“greatest hits”) book, but now I’m hard at work adding brand-new sections, so it isn’t merely a rehash of the past.

The book also includes 14 bonus videos. You’re welcome to watch them or not, the point is I’m working hard to over-deliver and turn this into something great!

▶️ Music Entrepreneur HQ MerchandiseThe New Music Industry Podcast Unisex T-Shirt

Again, this is something I haven’t really had the opportunity to share in an official capacity yet. But last quarter, I developed several new merchandise items for Music Entrepreneur HQ.

I will be setting up a page to showcase these items soon (well, I have set up a page on my personal blog already), but for now, you can find them at these links:

I look forward to creating more of these as time allows.

▶️ New Episode of Adrenalize Def Leppard Fan Podcast

New Episode of Adrenalize Def Leppard Fan Podcast

On March 19, we published episode 003 of the Adrenalize Def Leppard Fan Podcast exploring the band’s recent hit, “Take What You Want.”

If you’re not in the know, this is something I started last quarter and am excited to continue to develop in the coming months. Expect to see more content from me talking about hard rock (which you’ve already seen in this post, as well as an earlier one on Extreme’s new single).

▶️ What We Listen to at the HQ

If you’ve ever asked yourself what “those crazy people” at Music Entrepreneur HQ listen to, here’s the much rumored, but obscure Spotify playlist simply titled Addicted, which includes hard rock, of course, but also alt-rock, metal, pop, funk, R&B, electronic, synthwave, and much more. We’re always adding and removing tracks in case you’re worried about our mental state listening to what we do. 😉

You will need to go to Spotify to see the 600+ songs that are currently on this playlist.

Final Thoughts

And that’s what jumped out at us this week, but if there’s anything else you think we should be covering, leave a comment below and let us know!

New Merchandise is Here

New Merchandise is Here

This quarter, I’ve been focused on the creation of six new merchandise items. As of yesterday, I have added two more to the four already created, fulfilling on that commitment.

I’ve always been excited about the idea of creating my own merchandise, but putting a structure around it and committing to the outcome has made a difference in me pushing forward with this project where I might have otherwise put it off until later.

I love it that the tools are better than ever, and there’s barely any friction to setting up custom merchandise anymore. It’s still not whiz-bang easy, but if you’ve got your designs ready, and you know the process, it takes 20, maybe 30 minutes per item.

Anyway, here’s what’s new:

The Music Entrepreneur Unisex T-Shirt

The Music Entrepreneur Unisex T-Shirt

The Music Entrepreneur formed the foundation of what would ultimately become Music Entrepreneur HQ. But in the early days, I had a logo professionally designed. Even at that point, the potential was obvious to me. I knew the logo would look great on custom merchandise.

It’s taken a long time to get to this point, but for the first time ever, a T-shirt donning this beautiful logo is available.

The shirt is available in S, M, L, XL, and in multiple colors – black heather, heather midnight navy, dark grey heather, and aqua.

You can grab the t-shirt here.

The Music Entrepreneur Unisex Fleece Zip Up Hoodie

The Music Entrepreneur Unisex Fleece Zip Up Hoodie

To round out the selection, I’ve also created a unisex fleece zip up hoodie donning the logo that’s still very much associated with Music Entrepreneur HQ today.

The hoodie is available in S, M, L, XL, and in multiple colors – black, charcoal heather, navy, and alpine green.

So far, this is the only piece of merchandise with an embroidered logo. Neat!

You can grab the hoodie here.

Final Thoughts

I’ve identified a couple of other items I would love to add The Music Entrepreneur logo to, so stay tuned. I don’t have a deadline for those, but when they’re ready, I’ll be sure to let you know.

The New Music Industry Podcast Merchandise is Here

The New Music Industry Podcast Merchandise is Here

Exciting news!

With my growing involvement in podcasting, I’ve also made the foray into wearables / merchandise. You may have seen my first T-shirt design.

Today, I wanted to share a couple of new additions to the inventory. I will be adding these to a new page on the website as well.

The New Music Industry Podcast Unisex T-Shirt

The New Music Industry Podcast Unisex T-Shirt

The T-shirt has been available for several weeks, but I didn’t get around to announcing it in an official capacity until today – in the latest episode of the podcast, and right here on the blog.

The T-shirt, donning the latest, longest-running iteration of the podcast artwork, is available in S, M, L, and XL, as well as in multiple colors – black, dark grey heather, asphalt, gold, and white. I’m especially excited about the gold, though it might be too “loud” a choice for some.

You can grab the T-shirt here.

The New Music Industry Podcast Unisex Fleece Zip Up Hoodie

The New Music Industry Podcast Unisex Fleece Zip Up Hoodie

The hoodie became available just today. I don’t know about you, but I’m a huge fan of hoodies, and they are my go-to in the fall, and the winter (depending on how cold it is, of course – a hoodie won’t be quite enough to keep you warm during cold Calgary winters).

The hoodie, donning the official podcast artwork, is available in S, M, L, and XL, and you can find it in a few simple colors – black, charcoal heather, and white.

You can grab the hoodie here.

Final Thoughts

Will there be more to come? Yes, there will be! I’m big into T-shirts and hoodies myself, but you’re welcome to let me know what you’d like to see. If it exists, there’s a good chance I can add my design to it.

And if you do choose to patronize my store, thank you in advance. I do this for the love of it, not for the profit of it.

I Created My First T-Shirt Design

I Created My First T-Shirt Design

This quarter, I have a new focus. I shared a little bit about it yesterday, but here it is in a sentence:

I’m launching a new Def Leppard fan podcast and merch line.

We’re officially three weeks into the project, which of course I intend to document as it unfolds.

At this point, we’re still very much speculating on what’s possible, generating ideas, and looking for team members, but there is a bit of an esthetic that’s quickly forming.

I’m starting to see this project as an opportunity to be as outrageous as I want to be. I’m seeing it as a sandbox in which I get to play and be as ridiculous and crazy as I desire. And that’s why it’s going to be a success!

I’m especially excited today that our first T-shirt has launched!

Here it is:

Adrenalize Def Leppard Fan Podcast T-shirt - white

Adrenalize podcast artwork

Yes, like I said, it’s completely outrageous. And that’s what makes this fun! This may be the first entry into our merch line, but it certainly won’t be the last.

I’ve already had some questions about the new shirt, so here’s a convenient FAQ, just for you:

Frequently Asked Questions

Here’s everything you need to know about the new unisex T-shirt:

Is the T-Shirt Available for Purchase? Where Can I Get it?

Yes, the T-shirt is available for purchase, and you can find it at this link.

How Much Does the T-Shirt Cost?

$25 USD plus shipping. That goes for all sizes.

What Sizes Are Available?

We’ve set up S, M, L, and XL for your convenience.

Is it Only Available in White?

Yes, currently, it’s only available in white, but we plan to launch a black one soon.

Will There be Other Designs?

Of course, the sky is the limit! You can expect to see David Andrew Wiebe, Music Entrepreneur HQ, and even The New Music Industry Podcast shirts and wearables soon. My focus this quarter, though, is to launch as many Adrenalize wearables as possible.

Who Designed the T-Shirt?

I designed it alongside my sister and my podcast co-host Brennan.