Focus is important.
But what I’m starting to discover for myself is that there are two basic ingredients to creating focus in your music career (or really any endeavor you’ve taken on).
The first is clarity. This is all about figuring out what to work on. And a good place to start is to look at what is going to be the big domino that causes all the small ones to come crashing down.
There are a lot of things you can do. But chances are there are only a few things you can do right now that will qualify as big dominos. There might only be one!
Everything else is just busywork, and you can put it off until later. Or, if you can somehow include the smaller dominos into your big domino project, that might be a feasible opportunity too.
Just know that identifying your big domino project is rarely instantaneous. It will likely require some deep intellectual work, journaling, and conversations. But be sure you’re having conversations with people who are qualified to offer guidance. All perspectives can be helpful, but getting all your tips from your mom might not be the best use of your thinking time.
The second ingredient to focus is inspiration.
If there is no sense of excitement around your big domino project, I can almost promise that you’re going to get distracted and succumb to shiny object syndrome.
I’m saying this because I’ve taken entirely too many trips down that path myself.
I’m pretty sure my mastermind group got frustrated with me at times because one week I’d be working on one thing, and two weeks later, I’d be working on something else.
You see, to maintain focus, something must show up as an opportunity to you. If it doesn’t, you can easily be knocked off course.
Without inspiration and excitement, a big domino project is pointless. You might need to keep thinking until you find something that lights you up. And chances are that will be something that doesn’t just benefit you, but also benefits everyone around you (fans, band mates, friends, collaborators, etc.).
For a proven, step-by-step framework in cracking the code to independent music career success, and additional in-depth insights into making your passion sustainable and profitable, be sure to pick up my best-selling guide, The Music Entrepreneur Code.