My musician friend recently said to me:
All the information is out there. It’s not hard to find anymore.
True, with Google at our fingertips, we can find answers to questions like who played guitar on Michael Jackson’s “Beat It,” the actress who played Andy in The Goonies, or Japan’s population (and facts much more obscure).
What we so often forget, though, is that a career in music is not a problem Google can solve for you. Sure, you found me – and you’re better off with than without – but chances are you still had to do quite a bit of digging to get here.
People vastly underestimate and undervalue curators who painstakingly go to great lengths and pay a high price to piece together the best information, and vastly overestimate and overvalue social media and Bitcoin gurus, something I could just as easily be doing if I was only in it for the money.
But I’m not here to air grievances.
What I wish to rectify is this flawed way of thinking.
Sure, there are no magic pills or silver bullets as applied to something like fitness. There are plenty of fit people out there. It’s not much of a mystery. Everyone knows it’s about exercise and diet, though they aren’t always aware of which levers to pull to get desired results.
Saving money? It’s all about paying yourself first.
Learning an instrument? Practice for three hours per day over the course of years and decades.
But if you still don’t have the results, you need to ask yourself why. Because if it was all about information, you’d be whatever you wanted to be – a bronzed god or goddess sitting on a golden throne with everything handed to you on a silver platter. I’m betting that’s not your reality.
Fundamentally, it’s not about information. It’s not about ideas. It’s not about genius level thinking.
It’s about action. Action is genius in motion.Action is genius in motion. Click To Tweet
When I heard marketer Russell Brunson say:
Publishing daily for a full year will solve all your business problems.
I went out and published daily for a full year.
Ultimately, it did not solve all my business problems. But it gave me something else – it helped me develop the habit and discipline of writing every day. And that has led to some incredible opportunities (that were a little too easy to take for granted early on).
Sometimes, when you’re in the middle of climbing the mountain, you don’t appreciate all the blessings on the way to the top. Today, I appreciate the new connections and opportunities so much more than when I was in the process of publishing daily for 365 days.
By the way, I have now kept the habit for 17 months.
Either way, having read this guide, the question is, what are you going to do with it?
Are you going to take responsibility, spring into action and do something with the knowledge you’ve gained?
Or are you going to set this down and say to yourself, “gee, what a great read” and move on to the next?
I don’t want anyone sitting around a campfire talking about my guide. I want to hear your success stories, and I want you to email them to me. That’s only going to happen if you get into action.
Quick reminder – you can now get The Music Entrepreneur Code – 2022 Edition, the second edition of the best-selling guide to getting paid for your passion and impacting more fans without wasting years of your life and thousands of dollars.