The Magic of Listening

The Magic of Listening

You don’t listen.

I don’t listen either.

Because listening suggests we’re hearing what’s being said. Most of the time we’re not hearing what’s being said at all.

And you’re already off in the weeds because you’re thinking, “the reason we’re not listening is because we’re thinking about what to say next.”

I didn’t even have to say it, and already you’re leaning on something familiar. Your mind is making familiar connections it has probably made thousands of times.

At no point in this post was I going to suggest we don’t listen because we’re thinking about what we we’re going to say next.

What I wish to share is this:

It is possible to come from a new space of listening. And from that space, you won’t automatically jump to what’s familiar.

Transcription:

When it comes to listening, most people will say, “I’ve been listening my whole life. Therefore, I am a master at listening.”

But if you’re coming from a place of judgement saying “I like this, I don’t like this. I agree with this, I don’t agree with this. I think it’s good, I think it’s bad.” Basically, you’re not hearing anything.

And that’s the greatest challenge of listening. Most people are off somewhere else in their minds.

Let me demonstrate this. I could bring up any subject and instantly your mind goes somewhere. Here’s a good example – influence.

I say influence, and instantly your mind goes to, “influence ripples out like a pebble being dropped in a still pond.”

The challenge is you’re still thinking of the pebble. You’re not even hearing what I’m saying anymore, because you’re associating influence with something familiar, something you already know. And that’s firing up all manner of neuropathways in your mind. I’ve lost you.

First and foremost, the best thing to practice is to listen from nothing. If we can listen from nothing, we can hear what’s truly being said.

The magic of listening, though, comes from consciously choosing where to listen from.

You can listen from, “what is this person’s need or desire – how can I help them?”

You can listen from, “what’s the opportunity here – there’s got to be a win-win.”

You can listen from, “I want to make this moment even better than it is.”

You can listen from anywhere.

But first, you’ve got to be able to listen from nothing. Once you’ve mastered that, you can begin listening from a place you consciously choose and tap into the unlimited possibilities and opportunities that exist. That’s the magic of listening.

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Find Your Fans: Using Data to Analyze Your Audience

Find Your Fans: Using Data to Analyze Your Audience

This post first appeared on Megaphone Agency.

In this digital age of music streaming and social media, it is easier than ever to objectively measure an artist’s reach and influence. Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience.

On a high level, anyone can see how many total streams or social media followers an artist has. These superficial stats can be useful for sizing up an artist’s overall popularity.

Digging deeper into the data, however, can give a much clearer picture of who your fans are and where they are located. Most platforms have some kind of reporting interface that exposes more granular metrics. This allows content owners to see how their audience is segmented along various demographic and geographic dimensions.

It is here that you will find detailed information about your fans such as what cities they are in, what age range they fall into, and even what other interests they have. Analyzing this data will reveal valuable findings about your followers that can be used to expand your reach and attract new fans.

Each platform has slight variations in what information is available and how it is presented. Here is a look at few of the most popular platforms and how to access your organic audience data from each.

Facebook

To access Facebook Page Insights you must be a creator of the page or be assigned a role on the page. To see your insights simply navigate to your Facebook page and select the Insights tab at the top of the page.

Facebook shares a lot of interesting information about post engagement, page views, and audience stats. The People tab is particularly useful for seeing the age and gender breakdown as well as the geographic location of your fans.

Note that demographic data is only available once Facebook is able to collect data on at least 100 page followers. This is to protect the identity of Facebook’s users.

According to Facebook:

Insights provide information about your Page’s performance, like demographic data about your audience and how people are responding to your posts.

You can use Insights to:
-Understand how people are engaging with your Page.
-View metrics about your Page’s performance.
-Learn which posts have the most engagement and see when your audience is on Facebook.

Facebook Data Visualization

For more information click here to visit Facebook’s Page Insights help page.

Spotify

Spotify has a platform called Spotify for Artists. Any artist with music on Spotify can gain access to their Spotify for Artists dashboard and can also give other team members access by making them admins. See Spotify’s FAQ page to find out how to gain access to the platform.

From your artist dashboard you will be able to see information about which songs are most popular, where people are streaming from, and who your audience is. Spotify also has a cool feature that lets you compare your audience to other artists. Note that there is a distinction between streams, listeners, and followers. Each metric provides a slightly different perspective on your audience.

According to Spotify:

With access to Spotify for Artists, you’ll be able to track which of your songs are performing best and learn how fans are discovering and listening to your music around the world. Your stats can help you run promotional campaigns, pick new singles, or even route your next tour.

Spotify Data Visualization

For more information click here to see the Spotify for Artists guide.

Twitter

Twitter’s platform is called Twitter Analytics. To access Twitter Analytics, click on your Twitter profile photo to bring up the menu bar. Then click on Analytics in the pull-down menu.

Twitter Analytics displays information about your individual Tweets, follower demographics, and stats about Twitter users as a whole. Like Facebook, some audience data is only available once you reach a certain number of followers to protect the identity of Twitter users.

Twitter’s audience data is a little less transparent than other platforms since it is derived using aggregated estimates from Twitter and their third-party partners.

According to Twitter:

Twitter’s analytics help you understand how the content you share on Twitter grows your business.

Your audience insights dashboard contains valuable information about the people who follow you on Twitter. You can track your follower growth over time and learn more about your followers’ interests and demographics.

Twitter Data Visualization

For more information click here to visit the Twitter Analytics info page.

Concluding Thoughts

There are a lot of great insights you can gather from all of this data. Use it wisely and it could help you promote your music more effectively, grow your audience, or route your tour.

Explore other online platforms you use to see if they provide stats on user data as well. A few others to look into are SoundCloud Stats, Pinterest Analytics, Pandora Next Big Sound, and Apple Music for Artists.