Marketing is Not the Hard Part

by David Andrew Wiebe | Mar 12, 2023 | Marketing

Knowing whether something is worth marketing is, especially for the solopreneur or independent business owner.

When you’ve created a product or service with resonance, it will almost seem to sell itself. Put it in front of your target audience, and they will respond.

When you’ve created a product or service with zero resonance, it will sit on (virtual) shelves mostly untouched. Put it in front of a larger audience, and the chirping of the crickets will be deafening.

Now, there are many shades of grey in between – products with some resonance, products with a little resonance, and so on.

But we’re usually much too quick to turn to tactics before creating something that’s worth marketing.

I have no tactical issues. I know all the platforms and can share my products to hundreds of channels blunt force trauma on zero budget, and maybe even sell a few.

Will it be worth it? Not if it means pulling myself away from what I’m good at so I can spend all my time and energy doing what anyone could do.

You’ve got to know whether you have something worth marketing. That’s the hard part.

Make things that are worth promoting. Then promote them. The appropriate time to discuss tactics is when your product is the strategy.