Music Isn’t “Fun”

Music Isn’t “Fun”

The projects I take on are often perceived as “fun” or “glamorous,” presumably because they are usually related to music, creativity, performance, or entertainment in some capacity.

But music is not any less work than anything else. You cannot get good at it without treating it like a full-time job, or at the very least, a very serious part-time job.

No one in their right mind says, “after my 9 – 6, I’m going to go home, have supper, and practice my guitar for six hours.” But these are the very virtuosos you see on YouTube, some not even famous. What they’re doing requires an immense amount of focus, dedication, and hard work.

You can’t go to the clubs, hang out with friends, or lay on the beach if you’re practicing guitar six hours per night. Once you’ve paid your dues at the day job, the only thing waiting for you at home is a music stand, your practice material, and maybe a notebook to jot your ideas down.

And if you’ve ever heard a musician practice… oh boy. It looks like playing something the wrong way, repeatedly, for hours, sometimes days (or weeks, or months, or years) on end, until you can finally play it correctly. Talk about agony.

Just because something appears “fun” doesn’t mean it takes any less work. It’s usually the opposite. If you want to become a master of your craft, you can’t let anything get in the way of your commitment. And if you want to stand out in a profession others consider “fun” and “easy,” you can bet you’ve got your work cut out for you.

My projects get done because I take them seriously, just as any entrepreneur would. I no longer think about whether I’m passionate about what I do. I decide to be passionate about what I do, simply because I’m doing it.

Come spend a week with me some time. Then you can be the judge of whether what I do is any fun.

I’ve made a commitment to creating the life I love through my creativity. And that means doing whatever it takes. If I have fun along the way, I count it as a bonus. But it doesn’t mean I don’t encounter challenges or go through an array or emotions as I’m doing it (I’ve simply found that being emotional about everything wastes precious energy). I’m human. I go through everything you can imagine me going through.

An unreasonable commitment to showing up and doing the work is what has gotten me to where I am. Without integrity in what I do, I would not even enjoy the humble success I have today. And I am nothing if not a work in progress when it comes to integrity.

I’m Finally Having Fun in Business Again

I’m Finally Having Fun in Business Again

And I ended up speculating on numerous reasons as to why that is.

I thought to myself:

  • Okay, maybe it’s because I just completed v0.7 of the Productivity, Performance & Profits Blackbook. Maybe I’ve been craving that feeling of accomplishment that comes from reaching a major milestone on a project like this.
  • Maybe it’s because I’ve finally found some fantastic ways of repurposing the reams of content I’ve created in a more meaningful way… although I have been doing this since last summer.
  • Maybe my actions are more in alignment with my intentions and goals.
  • Maybe it’s because I’m less focused on income, and because I’ve been giving more. Giving has been freeing. I feel like it’s like saying to your brain, “there’s plenty, there’s always something left over, and there’s always more on its way.”

Then I remembered.

I recently declared the last phase of my business complete.

That’s the real answer. There’s no mistaking it.

Previously, I felt like the weight of it was going to crush me. I thought it might take a while to process it all. But it didn’t. Declaring it complete freed me very rapidly.

My level of enjoyment recently changed to such a degree that the difference was noticeable. And now there’s an opening where none previously existed. I’m free to engage in the new phase of my business.

279 – Marketing is Fun

279 – Marketing is Fun

Do you find marketing boring, complicated, challenging, difficult, tedious, irritating, or otherwise unappealing?

Hey, I get it. I was once a musician just like you…

(Wait, hold on, I’m still a musician just like you.)

I’ve said before that you are the most qualified person to do your own marketing, and I still believe that…

But I also think it can be A LOT of fun! Honestly, if it’s not fun, you’re probably overthinking the process or trying to be a perfectionist.

It might sound crazy, but the only thing separating you from the best marketers is that they got started and stayed started.

There’s not a whole lot to it – make your best guesses as to what your audience will respond to, throw a bunch of stuff against the wall, notice what sticks, and track what works! The best marketers don’t have a more detailed plan than that.

In this episode of The New Music Industry Podcast, David shares how to make marketing more fun.

Podcast Highlights:

  • 00:18 – Marketing is fun?
  • 01:33 – Marketing can be a game
  • 02:23 – The “why” of marketing
  • 03:53 – The foundation of good marketing
  • 05:28 – Getting into the habit of showing up
  • 06:34 – The game of life and marketing
  • 07:19 – Something new and exciting

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