Produce the minimum amount of content for the maximum amount of results. Too many companies bury themselves in content: sales decks, testimonials, thought leadership articles, case studies. Half of it goes unused or unseen. More content does not mean more leads or business. The equation of “the more busy I am, the more successful I am” is just not true. – Robert Rose
Reflection offers an opportunity to identify and integrate necessary life and business lessons.
After taking a near two-month long sabbatical from the content hamster wheel that was rapidly swallowing my life whole, I have begun to see content creation from a whole new perspective.
Rose’s quote tells most of the story. But I picked up another key insight from him, which is that if someone interacts with your content, and they leave with a bad taste in their mouth, they’re unlikely to return.
That got me thinking.
I embraced James Schramko’s own the racecourse methodology around 2016. This involves setting up a blog with categories that relate to your audience’s paint points and rolling out a steady stream of news pieces, updates, reviews, and other articles.
I still believe strongly in the model and it’s viable strategy even today… if done right.
At the time, though, content and SEO were like the Wild West. Everyone was in a mad rush to land grab their chosen keywords, pumping out new articles like it was a Piranha feeding frenzy. Quantity was the name of the game, oftentimes to the determent of quality.
As much as possible, I focused on producing and curating quality content for my business, Music Entrepreneur HQ. Over the years, though, we had many requests for backlinks and guest posts. We said “no” to most, but sensing an opportunity, we acquiesced, and the bloodstream of our ecosystem was suddenly flooded with infographics, essay writing services, and generic nonsense. Eventually, some lesser content slipped through the cracks. In hindsight, it was like injecting the wrong ingredient – let’s say large quantities of pickle juice – into a perfectly good cake mix.
Although we did our best to update, consolidate, and/or eliminate old content, it was a far cry from a thorough content audit.
I was so caught up in working in my business that I had no time or energy left over to work on my business. I couldn’t see the bigger picture. I couldn’t see that being busier simply wasn’t going to lead to desired outcomes.
Finally, I realized it was time for a change.
Realistically, I knew I couldn’t pump out dozens of articles per day like Entrepreneur or Forbes, and even if I could, I would need significantly more traffic to my sites to generate even a few hundred dollars per month from advertising and affiliate sales.
There’s a way to make it as a creator or independent entrepreneur. But publishing more for the sake of publishing more isn’t it.
It takes hard work to get the attention of a reader, listener, or viewer, never mind keeping their attention. So, I can’t afford to keep content that turns people off my brands.
And so, the time has come to archive content, and the archiving has already begun. You can expect many posts from this site, Music Entrepreneur HQ, and even our YouTube channel to start disappearing.
This doesn’t mean that you won’t be able to access this content anymore. We’ve created (or are in the process of creating) multiple options for you.
First and foremost, members of Elite Players: All Access Pass (tiered access to come) will always be able to dive into a ton of archived training, podcast episodes, and blog posts.
Secondly, some of the content is being compiled and put into books.
Finally, if you haven’t already signed up for our free PDF Vault, know that there are over 100 eBooks, blog posts, podcast transcripts, cheat sheets, and other great resources stashed away in there (and we plan to add several hundred more).
You will need to enter your email to sign up for the PDF Vault, and you will automatically be added to our music marketing newsletter, but hey, we want to connect with you in a more meaningful way, and we hope you feel the same way.
It’s time to embrace something I’ve been teaching for years – clearing the clutter. Clutter takes up mind space and doesn’t pay the rent, and it’s high time I let go of things that no longer serve me in the present.
Expect archiving and locking content to be a regular part of our new workflow, because we will lock away what isn’t generating traffic or business. But there will always be a sizable body of free work you can enjoy at your leisure.
As an entrepreneur and artist, I find sharing about everything to be a bit of a dilemma. How much do I share about what I’m up to and what’s coming next? Goals publicly stated and not fulfilled on can erode your confidence. CD Baby founder Derek Sivers even suggests keeping your goals to yourself.
But here’s something I felt to share:
Over the last week and a half or so, I either kept to a streamlined schedule, went to class (on the weekend), or did nothing. And I have always found these downtimes to be excellent for thinking and reflection.
One thing I realized in my reflections is the importance of creating a connection with my audience. Blog posts are fine. I like writing them. Some people like to read them. But with the sheer amount of blogging, I do; I know that even my most avid followers don’t get around to reading everything I produce.
And, even with podcasts and videos, the connection created can vary a lot depending on audience and engagement.
More to the point, though, I’ve realized that getting related is the foundation of all relationships. I’ve decided to create more opportunities for me to connect with you and for you to connect with me.
So, keep an eye open for additional updates regarding my live Q&As on Zoom. These will be free events, but the content will be exclusive to those who attend and members of Elite Players: All Access Pass. I can’t wait to be in the same virtual room with you.
About a year and a half ago, I launched Content Marketing Musician.
Content Marketing Musician is home to books, courses, and coaching programs for independent musicians looking to level up their music careers.
But it wasn’t created randomly or in a vacuum. So, here’s the story and intention behind its creation and ongoing development.
Challenges Faced by the Modern Musician
Here are just a few things we’ve heard from you:
Overwhelm – too many platforms, too many opportunities, too much information, too many things to do
Niche and identity – trying to figure out where you fit in the “oversaturated” music world
Competition – too many other musicians vying for the same gigs and opportunities
Songwriting – trying to write the next big hit (“it’s all about the song”)
Income – creating income and earning a living from your passion
Marketing – being effective enough in marketing to generate a steady income in music
Trust – too many voices in the market, it’s hard to know who to trust
How Content Marketing Musician Addresses These Challenges
We address them through our books, courses, and coaching programs. But that, perhaps, is a little oversimplistic.
We tackle some of the most troublesome topics head on to help you find your path – digital marketing, attitude and mindset, music licensing, tools and resources, and a great deal more.
We have offers at a variety of levels to suit the needs of the individual. More affordable support for those looking to address specific challenges in their careers, and more premium, comprehensive solutions for those who are all-in on their careers.
And newcomers are welcome to get started with our free Music Money Machine training (don’t miss the free book offer after entering your email address).
Is Content Marketing Musician in Partnership with Music Entrepreneur HQ?
We officially announced the partnership on February 11, 2021.
You can think of Content Marketing Musician as an extension of Music Entrepreneur HQ.
Why a New Site?
When we started Music Entrepreneur HQ, WordPress was the best solution available for what we were creating.
Over the years, we tried several sales funnel builders, course hosting platforms, membership site solutions, and even “plug and play” WordPress plugins. They’re all wonderful, but none of them worked out.
Then along came John Lint’s 10XPro. From the moment we signed up for a trial, the choice became obvious. It offers a great experience for creators and customers alike, it’s easy to use, and it’s powerful beyond anything else we’ve seen.
Content Marketing Musician is built on 10XPro, and we can’t imagine a better home for our books, courses, and coaching programs.
What Products Does Content Marketing Musician Offer?
Important note: This product listing is up to date as of January 19, 2022. Offers and prices are subject to change. All prices are in USD.
Elite Players: All Access Pass
Price: $1 14-day trial, $147 monthly after
What’s included: Members only forum, audios, bonuses, all courses, Music Licensing School, archived training, tools & resources, shows
Our premium online academy for musicians. Just like it sounds, an all-access pass to all our training programs, past and archived trainings, members only audios (featuring many experts), links to the best tools and resources, and more.
Entrepreneurial Essentials for Musicians Masterclass
What’s included: The complete course – 13 lessons
In 2011, I joined two network marketing companies and even started one in 2012. What did I discover in the business model? A powerful education in entrepreneurship as well as how it applies to being a musician.
Even in a world where digital marketing best practices and platforms are constantly changing, it’s possible to lean on road-worn, time-tested principles to build a bulletproof web presence. Social media isn’t the cake – it’s just the icing on top.
What’s included: Three PDFs – two eBooks, one newsletter
The modern musician isn’t just a creative or creator. They’re also a promoter and a leader. This may sound counterintuitive, but these are the new music industry frontiers.
To succeed in music on your own terms, you must be willing to take a different approach. If you do what everyone else is doing, you’ll get what everyone else has gotten.
The Renegade Musician System is the definitive guide to taking control, taking ownership, and taking pride in taking a different direction than everyone else.
Members Only Audios
Price: $15 monthly
What’s included: The complete archive of Members Only Audios, with new content added each week
An extension and supplement to The New Music Industry Podcast, Members Only Audios features exclusive content not heard anywhere else, covering a wide range of topics, from social media to video marketing and distribution.
From Q&As and reflections to guest tips and interviews, Members Only Audios is chock-full of great tips and advice for the modern musician navigating the ever-changing music industry roads.
What Can We Expect Next from Content Marketing Musician?
We have multiple projects in development. The next course to be released, though, is the Chord King Course, a comprehensive beginner guitar course. Stay tuned!
Thanks for letting me introduce Content Marketing Musician to you. It’s been a load of fun.
Do you have any questions? What programs are you interested in? What would you like me to create next?
When my team and I set up Elite Players: All Access Pass a few months ago, it was with the idea of creating the best online academy available to DIY musicians interested in growing their careers. And we believe we accomplished exactly that.
With the creation of the online academy also came the opportunity to offer some of its modules as standalone products.
We knew we didn’t want to do this with everything, because the idea behind an All Access Pass premium membership is that you get access to more content, more interactivity, more community, more perks, and better service overall. And that’s still the case.
But one opportunity that seemed to make a lot of sense to us was to turn Members Only Audios into its own low-cost subscription program.
Members Only Audios is updated weekly with new content, and in addition to yours truly, features tips and interviews with leading music biz experts and DIY artists like John Oszajca, Bree Noble, Ariel Hyatt, Nick Sadler, and more.
This removes the need for you to hunt around for free content that’s supposed to work, but generally doesn’t, either because it sucks, or because you’re not fully invested in it (because you have no skin in the game). And that’s one of the problems Members Only Audios solves.
When you join, you also get access to the entire archive of audios published to this point. And all this is available for a low monthly fee that will never change.
If you’re ready to access the best music career tips, DIY artist strategies, independent musician techniques, and deep insights into growing yourself and your music, head on over to Members Only Audios NOW.