Taking Full Responsibility of Your Music Career

Taking Full Responsibility of Your Music Career

Abstractions and emotions rule most music careers. Because career activity is driven by abstractions and emotions.

Think about songwriting. What is a song, really? It’s a personal expression, right? Even when you aren’t talking about yourself, technically you are, because you’re expressing an idea, thought, or opinion. So, abstraction and emotions can help the songwriting process. Especially since listeners relate to human emotions.

But when it comes to something more exact like business or marketing, you can’t just rely on gut feelings or fly by the seat of your pants. You’ve got to be able to track your activity, look at the facts, and make hard decisions to pursue that which works and makes sense to do.

That’s the responsibility that some artists have a hard time accepting. They either don’t want to do it, or they just want someone else to do it.

And I’m not going to say that getting someone else to do it isn’t an option. But you’ve still got to act on the data, right? Or else it makes no sense to collect. We can stubbornly insist on things we think we should be doing, or we can use cold, hard facts to make better decisions on the activity we should be engaged in.

If you want to create something because you want it to exist, that’s fine, but recognize it might not be the fast track to getting what you want in your music career.

And I get that this is a scary thing. You’re trying to blaze a trail and make your way all on your own. You’re trying to make things work in your music career.

But turning a blind eye and following emotion or opinion is the least attractive option.

You’ve either got to start tracking relevant data yourself, get someone to track for you, or some combination thereof. Otherwise, you’re unlikely to grow your music career into a sustainable, profitable one. You’re just going to be ruled by your opinions and emotions, as most artists are, and end up in the same desperate bucket they are.

The most successful artists do things differently. That’s why they’re successful.

The most successful artists do things differently. That’s why they’re successful. Click To Tweet

For a proven, step-by-step framework in cracking the code to independent music career success, and additional in-depth insights into making your passion sustainable and profitable, be sure to pick up my best-selling guide, The Music Entrepreneur Code.

TQP 020: The Cloud and Our Future Part II

The Question Podcast

Very soon, 100% of our digital lives will be stored and monitored inside the cloud.

Anyone that has an iPhone is probably using or very tentatively using the fingerprint ID feature on the phone. Fingerprint ID technology is perhaps the most familiar biometric utility that we encounter. Apple has promised that your fingerprint information is encrypted, and will never be uploaded to their Cloud.

But aren’t you already inside their house when you activate the phone? And even the most benevolent and courteous landlords still have the only master key to the whole house, don’t they?

You may also know that biometric identification is currently being applied to a much wider list of body parts and activities. Facial recognition – Facebook has a facial recognition algorithm, and there’s lots of facial recognition in law enforcement. Retinal and iris scans. DNA verification. Voice recognition. Walking characteristics and gate analysis. Keyboard typing rhythm and mouse clicks.

All these biometric measures, including fingerprint ID, are currently in use, and are being actively catalogued in databases everywhere – from the FBI to Facebook.

There is a developing tech science called multimodal biometrics that seeks to correlate individual biometric characteristics like fingerprint, iris scans, and voice recognition into a much more complete virtual profile of a subject. This virtual profiling, using our biometric data, will become more possible as this information is steadily gathered, uploaded, and stored in The Cloud.

Utilization of this data will depend on how users like the FBI and Facebook choose to apply it, but it’s The Cloud that makes it possible.

Thank you for listening!

What questions will you be taking with you after listening to this episode?

We encourage you to connect with us via social media: