Speed of Delivery

Speed of Delivery

Many assume it’s about the quality of the writing, not what the writing can offer them.

I know seven- and eight-figure earners whose emails sometimes contain spelling, grammatical, and punctuation errors. Not a cent is subtracted from their wallets when these mistakes are made, and to the contrary, they often get more engagement on emails with errors than those without.

Many assume it’s how a website looks, not what the website does.

I know crappy looking websites that out-earn impeccably designed websites any day of the week.

The striving for the masterpiece is not the problem. The problem is many who set out to create masterpieces never get around to finishing them and sharing them with the world.

The problem is many who set out to create masterpieces never get around to finishing them and sharing them with the world. Click To Tweet

Publishing daily is not about crafting a masterpiece. A certain amount of work goes into writing, editing, and polishing the piece, yes. But the aim of publishing daily is timely delivery. Sharing an observation. Being generous. Showing up to practice.

In any financial endeavor, speed of delivery trumps obsession over perfection. Create the best social media post, or email, or product you can, but know when to call it “good enough” and ship.

It’s Serving a Purpose All Its Own

It’s Serving a Purpose All Its Own

Why do I post daily?

I’ve shared about how I’ve probably always wanted to do it, just that I’ve been waiting for the permission to do it.

That’s a lesson. Never wait for the permission to do whatever it is you want to do. Simply go and do it.

But when I heard marketer Russell Brunson talk about how if you published daily for a year, all your money problems would be solved, how I could I not give it a try?

Publishing daily for a year didn’t do that for me… but it wasn’t without its benefits.

After 22 months straight of daily blogging, I took a bit of a break from May to November 2022, but eventually got back on this crazy train. It kept whistling at me.

But I have been feeling for a while that I need to consolidate my business activity. I’ve got too much going on and I’ve probably made it harder on people to follow me than not.

So, I started coming up with a plan. I was starting to think of merging Music Entrepreneur HQ with this site. Honestly, I might still do it. Consolidation is coming in some way, shape, or form. It’s just that it may not look how I originally thought it was going to look.

In evaluating my approach to business and with a renewed commitment to take an inside out approach (instead of the outside in approach I’ve been taking), I figured it might be high time to stop publishing daily and set myself behind a layer, as I did in 2018 – 2019.

I felt this issue of publishing daily also needed to be re-examined. It’s not taking up a ton of time, but it is taking time, nonetheless.

But in listening to Seth Godin again recently, I’ve begun seeing publishing daily through a new perspective. It’s not about traffic or money at all. It’s about sharing observations and being useful to others.

The daily blogging is serving a purpose all its own. It might not be growing my business. But it’s keeping me in the habit of showing up daily and being generous. And that’s enough. It’s serving a purpose all its own.

I don’t need to force this website to become anything more or anything other than what it is. That’s freeing. It’s a relief.

Now I can concentrate on sharing my observations.