Coming Soon: The Essential Guide to Creative Entrepreneurship

What have I been working on today?

Well, among many other things, I’ve been working on formatting my forthcoming book, The Essential Guide to Creative Entrepreneurship.

And, the only thing left to do now is cover design (I sent the specs off to my designer today), and proofing.

Once I have the proof copy in my hands, I’ll carefully review each section and make notes on what (if anything) needs to be changed.

And, once that’s all sorted out, I’ll make it available for sale.

This will be the first of – what I hope will be – many books this year.

Yes, I do have an aggressive publishing schedule in mind. But that’s because I can see some important things coming together if I dedicate myself to the process.

Will there be a launch party? The answer is probably. I’d like to do a simultaneous launch with my new EP, No Escape.

And, yes, in case you’re wondering, Flashes of Elation is in the queue as well. Because I’d like to get another handbook out in February, I’m not sure I will get around to it until March. But Flashes will have my full, undivided attention at that point, until it’s finished. Whew.

That’s all for today, but there’s so much more to talk about. I’ll keep you posted.

The Necessity of CreativityWhy is creativity so important in the information age?

On a granular level, this might be because information is available in abundance. In essence, anybody can find just about anything with a quick Google search. Certainly, it’s important for people to understand how to find the correct information and do proper research, but the free-flow of information has meant that there’s no point in simply being an answer guy (or gal) anymore. There are some exceptions, of course, but basic fact-mining is not a very useful skill.

You’ve probably seen the Jeopardy! game show on TV before. The contestants are usually those who’ve mastered the skill of memorization. People used to marvel at how smart they were. However, memorization isn’t a very valuable skill anymore, if it ever indeed was. There isn’t any need to know what can be easily found in a book, a reference guide, online, or some other place.

Everybody has the capacity to memorize. Some people are better at it, others aren’t. Still, it’s essentially a skill that anyone can exercise and develop. Like muscle memory, enough repetition will cause a person to remember information (like a date, a phone number or a name).

There isn’t anything wrong with logic. People love numbers, figures, charts and statistics. However, numbers fail to connect at a most basic human level. The information that we’re spoon-fed every single day isn’t necessarily fact. The media can make up whatever they want, so long as it accomplishes their end goals, which can be boiled down to one core thing; control.

Conversely, storytelling engages the mind and speaks to the heart. It reaches to the core of the human experience, because everyone has a story to tell.

This is also connected to the reason people sometimes struggle with their personal growth. It’s not because they don’t know the information they’ve been provided. It’s because it hasn’t really penetrated their heart yet.

Creativity is more than mere recitation of information. It may require knowledge and expertise, but more than anything it requires personal expression for it to qualify as true creativity.

For example, every painter might have the same colors to work with. However, does every painter have the exact same style? Does every painter’s paintings look alike? No. There may be similarities between finished works, but ultimately the result varies significantly depending on the person who is painting.

Creativity is also subjective. What one person likes, the other may not. Quality is not a discussion with an exact science when it comes to creative projects; it really is in the eye of the beholder, the ear of the listener, the mind of the reader, and so on.

Some people like rock and some people like hip hop. Some people like humor books, while others enjoy finance books. It’s a pointless discussion as to which is better, because one will always be better depending on personal interest.

Creativity enables an individual to transmute their own thoughts, beliefs, feelings and personal expression into a work with substance. This is the true power of creativity.

It’s interesting to consider that if someone else would have written this article, they probably would have worded things differently. They may have had different points to talk about.

Creativity requires thought, effort, and even risk. Fact checking requires very little. Is it any wonder that the rewards of creativity have the potential to outshine the rewards of unfocused and undirected thought?

Tap into Your Creativity

Creativity

If you intend to amass a fortune, you will find great value in tapping into your creativity.

Some of the most lucrative opportunities today are in creative fields, and many people don’t even recognize this fact.

Take a moment to think about the average job. Does it really enable a person to be creative? Your answer might be “maybe” or “sort of”, but the reality is that a lot of jobs just stifle people’s creativity. There isn’t a whole lot of room to do things differently. Business is usually “by the book”.

The paradox is that if you always do things by the book, you are easily replaced. If your boss can teach someone else to do what you are already doing, you are, unfortunately, disposable. If you work hard, do more than is expected of you, find more efficient ways of doing things, find ways to reduce overhead and develop your leadership skills, you may be seen as a “wild card”, but you will become indispensible to the company. You might get into more trouble, but they will see the value in what you are doing.

However, the company isn’t usually where the biggest opportunities are. As scary and unusual as this may sound, owning your own business is where you will find greater opportunities. Your only upper limit is the number of people you can serve.

The Potential of Creative Work

The reason creativity is so highly valued is because it allows people to develop multiple channels of passive income. They don’t have to be limited to any single medium, and if they’ve gone through the process of creating a successful business once, chances are they can duplicate that feat again.

Passive income may not come easily, but even just a few hundred dollars of residual income on a monthly basis is hugely beneficial. If you develop a product and put it out into the world, it might make you a little, and it might make you a lot. The wonderful part about this is that you don’t ever have to stop at one product. You can keep creating!

Take a moment to consider these questions.

Do you know any wealthy authors? Sure you do. There are some that have sold hundreds of millions of books.

Do you know any wealth painters? The starving artist may be an archetype for a reason, but there are plenty of paintings that have sold for millions of dollars.

How about blogging? Of course there are wealthy bloggers! Some online writers make five figures every month!

There couldn’t possibly be any rich musicians out there, right? Oh wait, of course there are!

In virtually every creative field, there are examples of people who have become wealthy. You may argue that they are the “lucky few”, but you have to begin thinking in terms of value. Does creative work give you the chance to create more value, or less value than your job currently allows you to?

Of course you can add value to people at your job. In fact, that’s probably a pretty good place to start. However, when will you ever be given the opportunity to make even just a few hundred dollars extra on the side. It’s pretty rare.

With creative work, you at least have the chance, even if you think it’s remote.

Having said that, becoming successful in any endeavor is going to require tenacity, consistency and hard work anyway. The overwhelming majority (if not all) successful people didn’t make it overnight.

So, what’s stopping you from creating?