14 Must Have Digital Marketing Tools

14 Must Have Digital Marketing Tools

Digital marketing tools are a dime a dozen, especially nowadays…

Digital marketing, content marketing, and SEO are fast evolving fields, and the best solutions of the yesteryear aren’t always suited to battles on the new frontiers of Web3.

While this will surely be a moving target, I was recently asked, so my favorite digital marketing tools (that I currently use or used to use) are as follows:

Content Repurposing

These digital marketing tools don’t just let you syndicate and distribute your content (we’ll get to that a little later – under the heading of “Social Media Automation”). They also let you repurpose existing content in meaningful ways. For example, turning an audio podcast into a video snippet with your podcast artwork and progress bar.

Repurpose.io

Repurpose.io

Repurpose.io is the ideal solution for those who are regularly live streaming and want to turn their content into snippets and distribute it across a wide array of social networks.

You can easily take your content from YouTube, Facebook, TikTok, Zoom, Google Drive, Dropbox, or your podcast and share it out on YouTube, Facebook, TikTok, LinkedIn, Instagram, and Twitter.

I primarily use Repurpose.io to distribute my podcast to YouTube, but I have also used it to create clips I share across a broader range of social platforms.

Campaigns & Funnels

So, you want to set up a multi-step landing page / sales page offer just like the pros. What tool should you use?

10XPro

10XPro

My campaign / funnel builder of choice is 10XPro (not to be confused with Grant Cardone, 10X Growth Conference, 10X Rule, or anything of the sort).

I built the entirety of Content Marketing Musician and all associated products and programs on 10XPro. It was fun and easy, and the customer experience is great, both on the creator and the user side.

Besides, 10XPro is versatile, whether you want to set up memberships, fan clubs, courses, members forums, or otherwise. You can even build out your own affiliate army with their software.

You can read my full review of 10XPro here.

Data & Analytics

You need a way to measure everything you do. Sure, you can do some of this manually. But given that there are near enterprise level solutions available for free, you probably won’t need to become a spreadsheet fiend to stay on top of your metrics.

Google Analytics

Google Analytics is free. It’s comprehensive and powerful. It’s the ideal solution for tracking your website’s traffic.

The downside? You need to be an engineer to understand how some of it works. I recently started diving deeper into the world of conversion tracking (related to analytics), and I don’t get it. But I will keep learning until I do. You’ve got to keep challenging yourself.

Email Marketing

Collecting emails and sending campaigns needs to be at the top of your marketing totem pole. And you need the right digital marketing tools to make this happen.

ConvertKit

ConvertKit

There are many Email Service Providers (ESPs) out there, and they’re all quite good. In a manner of speaking, they all do the same thing too. But are they all comparable in terms of functionality and pricing? No.

My favorite solution is ConvertKit. It’s an excellent option for creators because it’s easy to use, it allows you to sell infoproducts and paid newsletters, and it’s free for up to 1,000 subscribers.

Plus, they produce some excellent content showing you how to grow your list, build your social media following, sell your art, and more.

Leadpages

Leadpages

When it comes to growing an email list, I swore by Leadpages for years. I don’t use them anymore because the basic functionality is all built into 10XPro (which obviously does a lot of other things), but that doesn’t mean I love them any less.

From setting up popups to landing pages, Leadpages gives you all the tools you need to capture your traffic and increase your email list by leaps and bounds.

Link in Bio

Who knew the “link in bio” trend would catch fire? Well, apparently those watching the creator economy movement did, because now there are several viable competitors to Linktree.

Koji

Koji

Koji is not an improvement on what’s available. As I see it, it’s a category creator.

Yes, it’s a link in bio. But it’s more than that. It’s free, it gives you access to your analytics, and you can take advantage of a variety of mini apps that let you:

  • Collect tips and donations
  • Crowdfund your next project
  • Create Cameo style videos
  • Sell locked content and NFTs
  • Set up an eCommerce storefront
  • Embed your media content
  • And more, all from your link in bio

Here’s my Koji link in bio in case you want to have a look.

Live Streaming

Going live is a popular way of attracting an audience. But if you want to put a bit of production value behind it, you’ve got to take advantage of the right digital marketing tools.

StreamYard

StreamYard

Most content creators probably know about StreamYard by now. It’s a popular solution for live streamers of all types, whether it’s podcasters, entrepreneurs, YouTubers, or otherwise.

I made a whole $5.55 live streaming last year. That apparently wasn’t enough to keep me going with it. But whenever I’m thinking about live streaming, StreamYard is what immediately comes to mind.

I especially love the ability to multi-stream to Facebook, LinkedIn, Twitch, Twitter, YouTube, and other destinations.

SEO

If you’ve got a website, naturally, you want to drive as much targeted traffic to it as you possibly can. Search Engine Optimization is key to your success.

Ubersuggest

Ubersuggest

Neil Patel’s Ubersuggest is the most cost-efficient SEO solution out there, and it’s undergirded by Neil’s own desire to help entrepreneurs succeed. His main way of paying it forward is with detailed articles and videos that answer every question you can think of.

Patel’s team seems to be adding new features on a regular basis too, so Ubersuggest will only get more powerful over time, and is unlikely to increase in price.

Ahrefs

Ahrefs

I have personal experience with Ahrefs. I even got to contribute a few articles to their blog in the past.

Their software is admittedly awesome. Finding keywords opportunities for your website is a cinch with Ahrefs, and that means you can get results fast.

And while not astronomical, they are expensive enough to be priced out of reach for many creators and independent entrepreneurs who already have multiple SaaS subscriptions. It generally takes six to 12 months for you to see any benefit from your optimization efforts. So, $100+ per month seems kind of a steep price to pay while waiting for your efforts to pay off.

Social Media Automation

You aren’t posting everything manually, are you? That’s just silly. Of course, you do need to automate intelligently, or your posts probably won’t be seen. Here are some digital marketing tools that help.

Creator Studio

Facebook / Instagram Creator Studio lets you schedule and manage your posts (for Facebook and Instagram) natively for free.

TweetDeck

TweetDeck is a free tweet scheduler for Twitter that also lets you monitor engagement activity and hashtags or other interests.

Jetpack

Jetpack

Jetpack is like a Swiss Army knife for WordPress. I especially like the “Publicize” function which lets you post to social media automatically the moment a new post is published – Facebook, LinkedIn, Tumblr, and multiple Twitter destinations.

OnlyWire

OnlyWire might be a little old school, but it’s one of those digital marketing tools that has stood the test of time. It lets you automate posting to 20+ social networks. I especially like that it connects to destinations like Blogger, Medium, and LiveJoural.

I have not used it in a while, but it is very cost effective, and I have been thinking about it again recently.

Meet Edgar

Meet Edgar

Meet Edgar (or Edgar, or whatever, I don’t care, sorry OCD people) is bar none one of the best solutions for automating your social media. You can store every post you create into a library and have Meet Edgar continually draw from it without you having to add anything new (though you will still want to keep adding periodically). It works great if you already have a big repository of content to work with.

Meet Edgar connects to Facebook Pages and Groups, Instagram Feed and Stories, Twitter, Pinterest, LinkedIn, and LinkedIn Company Pages.

They do have a free trial, and their pricing seems to have come down a bit, but in my experience, you basically need the most expensive plan for it to be worthwhile.

Final Thoughts, Digital Marketing Tools

The above should be a good starting point for the average creator, independent entrepreneur, or solopreneur. You don’t necessarily need to use all of them, and you probably won’t. But depending on your focus, and which area of your career or business you’re looking to enhance right now, it would be worth looking into relevant options.

Most tools here are still modest in cost, even though those pesky enterprise solutions can look mighty sexy at times. Start humble, and in time, you’ll be able to grow into bigger shoes. And don’t forget to replace tools as needed. The best teams are always on the lookout for the next thing that might enhance their workflow.

You’re Only as Good as Your Latest Piece of Content

You’re Only as Good as Your Latest Piece of Content

You did a lot of great work yesterday.

With each new post, your body of work grows. And it represents a great opportunity. If not now, then in six to 12 months, when SEO kicks in. Of course, there’s always the chance that some of the content will do nothing for you.

But the world, unfortunately, doesn’t care that much about what you created yesterday. The archive can continue to benefit you and your audience, sure, but there are no guarantees that whatever reputation or authority you’ve built up will hold up tomorrow based on what you’ve created yesterday.

Even if you’ve got it, and you know you’ve got it, people want to know that you’ve still got it.

A creator needs to keep creating. They need to take their eyes off the stats and instead focus on finding their voice, developing their message, becoming better communicators, understanding human psychology and copywriting, telling better stories, and enhancing their leadership.

Don’t give too much thought to what has already been done. Surrender your thoughts to what’s next.

PDF Vault Update: March 15, 2022

PDF Vault Update: March 15, 2022

Yes, I do have a renewed enthusiasm for the work I’m doing at Music Entrepreneur HQ. And I continue to be a stand for a future where musicians never thrive, because there’s always a clear pathway to thriving.

There’s a lot happening behind the scenes that you may not see right now, but in due course, it will lead to a steady flow of new content at Music Entrepreneur HQ, so stay tuned.

If you want to help us out, go and have a listen to the latest episode of the podcast and share it with your friends. Thanks in advance!

Of course, my work with the PDF Vault is connected to all of this “behind-the-scenes work,” I mentioned earlier, so let’s get to that…

Today, I added the following PDF resources to the Music Entrepreneur HQ PDF Vault:

  • 063 – SEO for Musicians: The Best Tips & Tricks I’ve Come Across
  • 064 – Getting Your Mindset Right as a Musician
  • 065 – How to Streamline Your Life to Support Your Career as a Musician or Music Entrepreneur
  • 066 – Managing Your Money as a Musician
  • 067 – Does Failure Lead to Success?
  • 068 – How to Become a More Confident Musician & Living the Entrepreneurial Life – with Christopher Sutton of Musical U
  • 069 – Pressing into the “Why?”
  • 070 – Peeling Back the Layers
  • 071 – The Rise of Live Streaming – with John Petrocelli of Bulldog Digital Media
  • 072 – Are You Still in The Fight?
  • 073 – You Can Achieve Your Desired Level of Success as a Musician – with DeCarlos Garrison of Bandbasher
  • 074 – Are You Still in The Fight? Part 2
  • 075 – Moving as a Musician: 4 Things I’ve Learned from My Moves
  • 076 – Setting Your Defaults
  • 077 – The Fewer The Options, The Better
  • 078 – Closing the Chapter on 2017
  • 079 – Reflecting on My 3 Theme Words from 2017
  • 080 – Secrets to Learning – with Ian Temple of Soundfly
  • 081 – What Did I Accomplish in 2017?

The PDF Vault is free to access (in exchange for your email address). Sign up here.

See what else I’m up to by checking out my link in bio.

TT 005 – The Bar is Higher Than Ever – Part 1

TT 005 – The Bar is Higher Than Ever – Part 1

Music by LiVAiL_music from Pixabay

Subscribe to the Music Entrepreneur HQ YouTube channel

There are more devices, channels, personalities, companies, and organizations competing for our attention than ever.

And whether it’s blogging, podcasting, or making videos, it’s no longer the Wild West. Now we occupy a world of expectations. And where those expectations go unmet, audiences disengage.

What do we do now that the bar is higher than ever? What does it mean for content creators and artists? How can we continue to get ourselves and our works out into the world? Does our passion still mean something when it doesn’t produce the expected outcomes in terms of audience, independent income, or otherwise?

In this episode of Thought Thursday, I introduce the topic, offer context, and share one of the reasons the bar is elevating higher faster.

Resources Mentioned in This Episode:

Thanks for listening.

Weekly Digest: December 11, 2021

Weekly Digest: December 11, 2021

David Andrew Wiebe, October 2021Hey creator!

And there’s always more where this came from

Must-Have Resource

Quick reminder – you can pre-order the 2022 Edition of The Music Entrepreneur Code on Kindle, now with more ninja! I’m excited to get his new work into your hands.

The Music Entrepreneur Code – 2022 Edition

Final Thoughts

Thank you for your creativity and generosity. I’m rooting for you.