The seeds of Music Entrepreneur HQ were in a humble podcast I started in 2009, aptly named the David Andrew Wiebe Podcast.
As the podcast transformed from a promotional tool into an educational hub for independent musicians, we ended up creating manyresources for musicians. And one thing that ultimately made Music Entrepreneur HQ a go-to destination for our audience was the free PDFs – eBooks, cheat sheets, transcripts, and other bonuses we generously gave away (in exchange for an email address, of course – but we deliver plenty of value to our subscribers too).
These downloads, though, were mostly loaded up in Leadpages (and in some ways, that meant we didn’t have complete control over our resources and their organization). We still think it’s a great tool and recommend it highly, though we stopped using it a few months ago. We knew that abandoning this tool would mean turning many active links on your website into broken ones, and we’d need to go in and changes these one by one, by hand. Despite this, our gut said take a chance. Much to our surprise, this ended up being a blessing rather than a curse.
Because, as you may well know, we have been more heavily invested in utilizing 10XPro for our books, courses, and coaching programs in the last couple of years. And while I was on a drive the other week, I suddenly realized that we could be using our platform at Content Marketing Musician to host all our PDF files. Not just that but I started to see that we could put them all into a singular vault, so that when you sign up to receive a specific download, you don’t just get access to one – you get access to all of them!
And so, the project is already underway, and as of today you can sign up for access to the brand-new PDF Vault. We are adding new files daily and will have a complete archive in the coming weeks, as we continue to build it out.
So, whether you want to read about how to get more listeners on Spotify, increase your YouTube subscriber base, or read complete transcripts of past podcast episodes, I have no doubt you’ll love this new resource. Sign up for the Music Entrepreneur HQ PDF Vault now.
But there’s one front that had nearly slipped from my view. I had almost forgotten why this has been such an amazing four weeks. It’s because I also had a big discovery on the business front. Ironic because it’s generally always top of mind with me. I’m glad I remembered.
The calendar pad is great for record keeping as well.
Yellow Legal Pad
I used to use my yellow legal pad for my to-do lists.
These days, I find myself using it to take notes, project and contact lists,scribbles, and for the occasional short-form to-do list.
Because of that, I use it more spontaneously than in the past, and most of the notes I produce have a short lifespan.
Samsung Galaxy S7
I do not own the latest, flashiest phone on the market. I only upgrade after wearing down what I happen to be using at the time, and the Samsung Galaxy S7 is what I’ve been using for the last few years.
It’s easy to become a slave to your device, so I’ve turned off most notifications. I even deleted TikTok off my phone once I logged in on my desktop, because I only use it for marketing purposes.
My phone is great for capturing quick photos and videos, maybe the occasional thought or idea. Besides texting and calling, that’s the main way I use it.
I also read Kindles on my iPad, though I still prefer physical books to digital ones. An iPad is still lighter for travel.
This is where my to-do lists now reside. I don’t completely understand how this switch happened myself.
It could be because I hadn’t logged into Evernote in a long time, and when I finally returned to it a couple of months ago, I found it a more comfortable working environment.
It could also be that writing down the sheer number of tasks I have to do each week on a yellow legal pad is less practical than it used to be.
Dropbox is so integrated with my workflow that I sometimes forget that it’s a vital part of my creative endeavors.
I’m often moving a lot of files around – screenshots, pictures, raw video files – and often need to be able transfer these files from one device to another. Dropbox is a convenient tool for that.
Even if not for that, though, I use Dropbox for my staff writing duties at Music Industry How To as well.
Gmail, Drive, and Calendar are powerful productivity tools if used correctly.
Gmail is great for organizing your communication and filtering your emails.
Drive is highly searchable, and that makes it easy for you to pull up all your documents, spreadsheets, presentations (and anything else) at a moment’s notice. My Learning folder and LifeSheet are stored inside Google Drive, and I also have them bookmarked in Firefox.
I’m also finding that Drive works well as a storage device. If I’m having trouble sending files over via email or Dropbox, Drive usually does the trick.
I initially had some resistance to Slack. I’d heard about its power. Entrepreneurs raved about it. Even after giving it a chance, to me it was just another app.
Because of the previously mentioned leadership program, I’ve had to get used to communicating on Slack, and have also been using it for my own team’s ongoing collaboration.
I still think of it as “just another app,” but I like that it’s highly searchable and you can use it as a file repository, feed reader, and so on.
Every team (and ambitious solopreneur) needs their own internal wiki, online bulletin board, or project management system.
Notion makes it easy for you to create a highly organized database with tables, calendars, to-do lists, and more. You can even embed media.
Although I still use Google Meet here and there, most of my video conferencing needs are covered by Zoom. It integrates nicely with most calendar solutions as well.
Almost all my writing is done inside Word.
Google Docs are fine, especially if I want to be able to write wherever, whenever on any device, but they don’t catch all my errors.
I have not used Grammarly, and don’t intend to. Word suits my writing style best.
I also use Excel for ledgers here and there.
Canva is nice, but I know my way around Adobe Photoshop better.
Photoshop is also far more versatile, and if you design in a professional capacity, you need all the power you can get.
I’m not the best designer in the world, and don’t claim to be. But Photoshop is part of my workflow because my various duties require it, and a different app (like GIMP) would just slow me down.
Campaigns and sales funnels would take me much longer to build with any other piece of software. 10XPro lets me set up websites, membership sites, campaigns, and sales funnels with the click of a button.
I will be setting up more products and programs over at Content Marketing Musician because of how amazing this piece of software is.
Although I don’t come cheaply, as a champion of artistic success, I’m always here to support you. If you’d like my coaching on setting yourself up for an effective 2022, get in touch. You would also merit from a read through of my latest, The Music Entrepreneur Code – 2022 Edition.
👉 Just a friendly reminder… Your week is what you make of it. It doesn’t matter what you’ve encountered this past week, you can get something from everything if you have the right mindset. Just look at me. I had to get my battery boosted by a friend to get home today.
🎙️New podcast – Thought Thursday. It’s a free form, succinct show on anything I feel like talking about. Episode 1 was on my current promotion of 10XPro. Is the platform too expensive? Not if you problem solve…
👩💻 Question for this week: “Do you need talent to be an artist?” Go and answer it!
🍖 This is what I had for lunch today:
😔 I wanted to acknowledge that I’m falling behind on updates for Music Entrepreneur HQ. My goal for next week might be a little ambitious, but I’m planning to publish three podcast episodes.
💻 I’m having fun on BitClout. When will you be joining me? You do know we can elevate each other on that platform, right? I’ve decided once and for all it’s the better Twitter.
🔉 I’ve started going live on Wisdom and will be hopping on to share at least once per week. Better get the app if you want to join me!
About a year and a half ago, I launched Content Marketing Musician.
Content Marketing Musician is home to books, courses, and coaching programs for independent musicians looking to level up their music careers.
But it wasn’t created randomly or in a vacuum. So, here’s the story and intention behind its creation and ongoing development.
Challenges Faced by the Modern Musician
Here are just a few things we’ve heard from you:
Overwhelm – too many platforms, too many opportunities, too much information, too many things to do
Niche and identity – trying to figure out where you fit in the “oversaturated” music world
Competition – too many other musicians vying for the same gigs and opportunities
Songwriting – trying to write the next big hit (“it’s all about the song”)
Income – creating income and earning a living from your passion
Marketing – being effective enough in marketing to generate a steady income in music
Trust – too many voices in the market, it’s hard to know who to trust
How Content Marketing Musician Addresses These Challenges
We address them through our books, courses, and coaching programs. But that, perhaps, is a little oversimplistic.
We tackle some of the most troublesome topics head on to help you find your path – digital marketing, attitude and mindset, music licensing, tools and resources, and a great deal more.
We have offers at a variety of levels to suit the needs of the individual. More affordable support for those looking to address specific challenges in their careers, and more premium, comprehensive solutions for those who are all-in on their careers.
And newcomers are welcome to get started with our free Music Money Machine training (don’t miss the free book offer after entering your email address).
Is Content Marketing Musician in Partnership with Music Entrepreneur HQ?
We officially announced the partnership on February 11, 2021.
You can think of Content Marketing Musician as an extension of Music Entrepreneur HQ.
Why a New Site?
When we started Music Entrepreneur HQ, WordPress was the best solution available for what we were creating.
Over the years, we tried several sales funnel builders, course hosting platforms, membership site solutions, and even “plug and play” WordPress plugins. They’re all wonderful, but none of them worked out.
Then along came John Lint’s 10XPro. From the moment we signed up for a trial, the choice became obvious. It offers a great experience for creators and customers alike, it’s easy to use, and it’s powerful beyond anything else we’ve seen.
Content Marketing Musician is built on 10XPro, and we can’t imagine a better home for our books, courses, and coaching programs.
What Products Does Content Marketing Musician Offer?
Important note: This product listing is up to date as of January 19, 2022. Offers and prices are subject to change. All prices are in USD.
Elite Players: All Access Pass
Price: $1 14-day trial, $147 monthly after
What’s included: Members only forum, audios, bonuses, all courses, Music Licensing School, archived training, tools & resources, shows
Our premium online academy for musicians. Just like it sounds, an all-access pass to all our training programs, past and archived trainings, members only audios (featuring many experts), links to the best tools and resources, and more.
Entrepreneurial Essentials for Musicians Masterclass
What’s included: The complete course – 13 lessons
In 2011, I joined two network marketing companies and even started one in 2012. What did I discover in the business model? A powerful education in entrepreneurship as well as how it applies to being a musician.
Even in a world where digital marketing best practices and platforms are constantly changing, it’s possible to lean on road-worn, time-tested principles to build a bulletproof web presence. Social media isn’t the cake – it’s just the icing on top.
What’s included: Three PDFs – two eBooks, one newsletter
The modern musician isn’t just a creative or creator. They’re also a promoter and a leader. This may sound counterintuitive, but these are the new music industry frontiers.
To succeed in music on your own terms, you must be willing to take a different approach. If you do what everyone else is doing, you’ll get what everyone else has gotten.
The Renegade Musician System is the definitive guide to taking control, taking ownership, and taking pride in taking a different direction than everyone else.
Members Only Audios
Price: $15 monthly
What’s included: The complete archive of Members Only Audios, with new content added each week
An extension and supplement to The New Music Industry Podcast, Members Only Audios features exclusive content not heard anywhere else, covering a wide range of topics, from social media to video marketing and distribution.
From Q&As and reflections to guest tips and interviews, Members Only Audios is chock-full of great tips and advice for the modern musician navigating the ever-changing music industry roads.
What Can We Expect Next from Content Marketing Musician?
We have multiple projects in development. The next course to be released, though, is the Chord King Course, a comprehensive beginner guitar course. Stay tuned!
Thanks for letting me introduce Content Marketing Musician to you. It’s been a load of fun.
Do you have any questions? What programs are you interested in? What would you like me to create next?