Being Hyper Focused on Your Niche as an Artist

Being Hyper Focused on Your Niche as an Artist

I remember sitting at a songwriter’s workshop, listening to the presenter share about how she had interest in a variety of musical styles, and was even capable of playing just about anything.

“But identifying my niche,” she said, “helped me create an identity. My fans knew what to expect when I came out with a new release, instead of being thrown off by my latest flight of fancy.”

She stuck to her guns and went onto play the big stages a few years later. And her success continues to this day.

Now, this might sound like “okay, I need to stick to one genre for the rest of my life.”

That’s not what I’m saying.

What I’m saying is that you need to know what your identity is. Your identity will inform your musical choices.

Look at the late David Bowie. He didn’t stick to one musical genre. He would create new personalities every few years and concept albums around them. That was the norm for Bowie. It’s what you came to expect of him.

So, we can play multiple genres. But we need to be smart and calculated about it.

Even a band like Van Halen went through some massive changes through the decades, especially as different singers started fronting the band. Yes, it was still Van Halen, but it was different enough that it ended up alienating some fans. And that is a risk you take when changes occur.

As a Van Halen fan, though, regardless of preference, I can honestly say I still listened to everything. Because the essence of the band was mostly preserved through the years.

When you’re getting started, you want to become known for one thing. It’s incredibly difficult to try to become known for multiple things. Once you’ve built your reputation, there will be an opportunity to diversify. But if you can be finely targeted in the early stages, you will experience more early success.

When you’re getting started, you want to become known for one thing. Share on X

Satellite Party – Ultra Payloaded Review

Satellite Party - Ultra Payloaded ReviewUltra Payloaded is Perry Farrell’s (Jane’s Addiction, Porno for Pyros) latest concept album. The project features virtuoso guitarist Nuno Bettencourt, whose efforts had a significant impact on the project. The subject matter of the album can take time to process, but the music is more accessible, at times evoking the atmospheric qualities of U2 (“Wish Upon A Dog Star”), and other times recalling Earth, Wind & Fire (“Only Love, Let’s Celebrate”).

The album begins on a high note with the high-energy “Wish Upon A Dog Star”. This energy carries into the funky “Only Love, Let’s Celebrate” and the laid-back groove of “Hard Life Easy” but takes that energy into a different direction with the harder-edged “Kinky”. This is where the album starts to take on a new character, sounding more exotic and atmospheric. There are still traces of groove (“Mr. Sunshine”) and Rock (“Insanity Rains”) that dominate the early part of the album, but nothing that matches the initial energy created by the opening tracks. Songs like “The Solutionists” and “Mr. Sunshine” may have their moments, but are merely momentum killers. This isn’t to say that there aren’t a few gems left on the disc. The simple and soothing Pop melodies of “Awesome” and the equally hypnotic and ambient “Milky Ave” are both sonically satisfying. The title track is also worth a listen, but is perhaps one of the oddest tracks on the disc, combining elements of Eastern, Spanish, and Prog-Rock.

The overall production of the album is squeaky-clean. The rough edges have all been smoothed out and the quality is top-notch. Farrell’s programming adds a lot to the sound of the disc and doesn’t seem out of place. His voice doesn’t seem to have enough guts to carry some of the tunes, but his creativity makes up for these shortfalls. Bettencourt’s guitar work is texturally diverse and fun to listen to.

Concept: 8/10

According to most sources the concept of the album is linked to global warming (the same information can be extracted from reading through the text on the packaging). While this may not seem immediately apparent from listening to the CD, that’s often the nature of concept albums. Nevertheless, the songs can be appreciated on their own merit, and on that basis the album deserves high marks.

Creativity: 8/10

It sounds like everything basically came together on this album. The songs are diverse, the arrangements are relatively fresh, and even with all the collaborators the album seems to work as a cohesive whole.

Instrumentation: 8/10

There are many layers to each track, so the album stands up to many listens. Bettencourt explored many tonal possibilities on the guitar, so the sounds are varied and interesting to listen to.

Sound & Music: 7/10

The sound is well-produced, and the music is fun to listen to. Unfortunately some of the songs seem a little uninspired and parts of the album seem to drag a little. It’s energetic at its best, and dull at its worst.

Writing & Premise: 7/10

The writing seems to be fairly direct for a concept album. Some lyrics are a bit cheesy but they seem to work for the songs and are easily relatable. It’s easy to find a point of reference with each song even if the overall message doesn’t seem entirely clear.

Overall: 38/50

This album is a treat for those who have followed Farrell and Bettencourt’s careers, and are interested in hearing them in a slightly different context. All in all it can be a lot of fun to listen to, but some moments definitely stand out more than others.