Podcast Digest: October 2021

Podcast Digest: October 2021

Did you catch all The New Music Industry Podcast episodes in October?

If not, here’s a quick summary of each, what I shared or discovered in each episode, and where you can go to listen and subscribe to the show.

Here’s a rundown of our October podcast episodes!

248 – Get Your Music Distributed & Tap into More Revenue Streams – with John Kohl of TuneGO

248 – Get Your Music Distributed & Tap into More Revenue Streams – with John Kohl of TuneGOBlog | Apple Podcasts | YouTube

Had a great chat with TuneGO founder John Kohl about their new music distribution platform. While it is still very much in development, in addition to distribution, they’re offering promotional services, and opportunities to tap into revenue streams like NFTs. In time, it could end up becoming your one stop shop for music distribution and promotion!

249 – How to Make the Most of Every Book You Read

249 – How to Make the Most of Every Book You ReadBlog | Apple Podcasts | YouTube

Leaders are readers, right? So, I have no doubt you’re already a voracious reader, whether it’s material to help you in your career, or books that stimulate songwriting ideas. But the question is – are you making the most of everything you read? There are seven points in this podcast episode, and I’m betting most people are only doing three! Have a listen to find out how you stack up.

250 – Launching a Podcast in Pandemic Times – with Brendan Jeannetti of Music You’re Missing

250 – Launching a Podcast in Pandemic Times – with Brendan Jeannetti of Music You’re MissingBlog | Apple Podcasts | YouTube

A fun conversation with Brendan Jeannetti of Music You’re Missing who had a serious “oh sh–!” moment as the pandemic arrived in full force. That’s when he decided to take his podcasting efforts a little more seriously. How did things turn out for Jeannetti? Well, you’ll just have to listen to find out!

251 – What I’m Discovering Newly About Defining Your Target Audience

251 – What I’m Discovering Newly About Defining Your Target AudienceBlog | Apple Podcasts | YouTube

Okay, so this whole target audience thing…? Kind of a boring conversation, right? Like, oh, just knowing more about your audience is going to make you a better marketer all of a sudden? Well, that’s where I was at too, until I made a recent discovery. So, I share a far more powerful framing of “target audience” in this episode of The New Music Industry Podcast.

The New Music Industry Podcast

Each of our content initiatives is built around a theme.

Our theme for The New Music Industry Podcast? Adventures.

Because I see myself as someone who is constantly trying and learning new things in my music career and business, I like to share everything I’m discovering along the way. And that’s what the podcast is all about!

So, don’t forget to subscribe and drop me a line too! I would love to read your comment or answer your question on the show.

Weekly Digest: October 23, 2021

Weekly Digest: October 23, 2021

David Andrew Wiebe, October 2021Opportunities are everywhere. And that’s part of the problem.

We are blessed to be in a time when we’ve got a near endless set of options to choose from, whether it’s marketing channels, Netflix shows, or restaurants to eat at.

When faced with so many options, though, sorting through the candidates and prioritizing the best avenues becomes increasingly difficult, and it’s easy to start questioning whether you’re even doing the right things anymore.

Case in point:

Having tired of playing Super Mario Maker for the 3DS, I was browsing through the Nintendo eShop last night, looking for a game I might want to buy.

If I was browsing Steam, despite all the options, I would have found a game. But on the Nintendo eShop, after flipping through 20 pages, I gave up and went back to watching something on YouTube.

The eShop has got a real problem. And while this is not a review of the eShop, it makes the point that, it’s not just about the opportunities, but how the opportunities are presented.

On Steam, I find it easy to browse sales, search for titles I might enjoy, check out the latest releases, and so on. The eShop has all this functionality built in too, but it’s much harder to navigate, the interface is cumbersome, and the most important parts of the games (the visuals) are not displayed prominently.

This is an important lesson in UI design and communication through graphics in general, but as applied to opportunity – we need to be intentional about collating, organizing, and arranging our opportunities. If we don’t do this, we’ll only be further entrenched in the creative rut that plagues every creative at one point or another (I suspect it’s more frequent than you would like).

I get that our schedules are already over-full, that we’re trying to fit in time for that course we bought last week, never mind allocating more time to thinking and reflection. But if we aren’t reviewing our opportunities regularly, we’re certainly missing the best ones, and leaving a lot of success units on the table.

New Value-Packed Blog Posts & Podcast Episodes

Mission critical updates and resources to help you grow superfast. It’s time to get your read on!

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Final Thoughts

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250 – Launching a Podcast in Pandemic Times – with Brendan Jeannetti of Music You’re Missing

250 – Launching a Podcast in Pandemic Times – with Brendan Jeannetti of Music You’re Missing

What happens when all your plans fall apart because of circumstances unfolding in the world? What do you do next? What could you do?

That’s what we’re going to be looking at in this episode of The New Music Industry Podcast.

Podcast Highlights:

  • 00:28 – Introducing Brendan Jeannetti of Music You’re Missing
  • 00:58 – Why start a podcast?
  • 03:43 – Launching and helping artists get exposure
  • 05:19 – Wait, David wrote five books!?
  • 07:01 – How did Music You’re Missing become successful?
  • 07:46 – A level playing field for independent and signed artists
  • 08:55 – Best tips for new podcasters
  • 11:39 – Branding forms the foundation of your marketing efforts
  • 13:03 – What is something surprising Brendan has recently learned?
  • 16:16 – Is TikTok valuable for artists or podcasters?
  • 17:28 – Brendan shares a few artists he thinks you should hear
  • 21:04 – Is David always cool, calm, and collected when he’s interviewing others?
  • 22:05 – What’s the next big step for Music You’re Missing?
  • 24:40 – What’s the last YouTube video Brendan watched?
  • 25:23 – What is Breandan’s daily routine like?
  • 26:29 – What’s the greatest challenge Brendan has overcome?
  • 28:31 – What’s the greatest victory Brendan has experienced?
  • 30:22 – What books have helped Brendan on his journey?
  • 31:18 – Brendan’s closing thoughts

Resources Mentioned in This Episode:


Coming soon.

Closing Segment

So, if you enjoyed this episode of The New Music Industry Podcast, I want to invite you to pick up a copy of The Music Entrepreneur Code. If you’re struggling to adapt in pandemic times, this book will help point you in the right direction. Get your copy at davidandrewwiebe.com/Code.

This has been episode 250 of The New Music Industry Podcast. Wow, now we’re really starting to feel like a senior podcast. I’m David Andrew Wiebe and I look forward to seeing you on the stages of the world.