A universally praised book, film, or course could leave you feeling bored and uninspired.
How is that possible?
Besides the fact that we are talking about fundamentally subjective things, there is one other factor often not accounted for – ourselves.
Sometimes, you’re not ready for it. Sometimes, you’re beyond it. And sometimes, you’re not feeling it.
If I had based my impression of Dan Kennedy on the first two books of his I’d read, I would have missed out on a wealth of knowledge that ended up transforming my world.
Our opinions on something aren’t always based on a deep understanding of the subject. We could be missing the foundations or the context. We also need to be honest with ourselves when we haven’t given something a chance or haven’t examined it thoroughly.
Ultimately, it’s all about how it hits you. There are specific resources that are for us at specific times in our lives. That’s probably true of any of my favorite books.
That’s why you can’t stop digging. Because you never know when you’ll come across exactly what you need now.
There is no universality to the results produced in a program.
Every course, seminar, or workshop promises something, whether overtly or subtly. But just because it’s the promise of the program doesn’t mean it’s what you’ll get. Just because students of the programs are giving glowing testimonials and reviews doesn’t automatically mean you’ll get the results they’ve gotten.
There are a whole host of factors seen and unseen (usually unseen). Things like:
- Some were ready to take life by the horns when the course was presented to them
- Some had specialized knowledge, expertise, or financial resources available (that you didn’t have) upon starting the program
- Some had already invested heavily in themselves and their ongoing self-education, to where the new program was like the icing on top of their personal development cake
If the creator of the program blames you for your failures (get out), or if you even find that you turn to self-blame, it’s time to look at the facts with a sobering mind.
Look at the other people who’ve taken the program. Who are they? What have they accomplished? How do they behave? What is their life like?
A blurb accompanied by a picture on a website can create trust and connection. But if you don’t have direct contact with these people, it’s like chasing shadows. You don’t know all the contributing factors to their success.
Which may sound depressing.
But what you get out of a program isn’t wrong. Your discoveries aren’t worthless. The knowledge and skills you’ve gained aren’t without merit.
You got what you got. That’s it.
But there is more available if you do it again. In a new space and time, old concepts and ideas can leap out as if they had never been there before. Of course, they were. But this is the magic of spaced repetition. The program didn’t change. You did. You became something different over time. It’s inevitable. And as you become something different, you see things through new lenses.
You’re getting what you’re getting. Others are getting what they’re getting. And there’s nothing wrong.
But if you feel like you were shortchanged, don’t give up. Keep growing. Keep learning. Something will connect.
I’ve often said that there’s an abundance of free resources available: Articles, blog posts, eBooks, physical books, events, conferences, trade shows, magazines, newsletters, podcasts, videos. And what I’m starting to discover for myself is that there are some learning methods that are disproportionately better than others.
Number one for me is newsletters. Newsletters contain very specific targeted information. The one that I subscribe to is Dan Kennedy’s No B.S. Letter. It contains information on marketing and sales and copywriting.
And whenever I read these newsletters, I come away feeling inspired, with great information in hand. Ready to act on a few things I’ve learned in the newsletter and get into action in my business.
Number two is books. Books go very deep into a singular subject. It’s like downloading the author’s brain into your own, adopting their mental frameworks, their methodologies, their thought processes. You get to try them on for yourself.
And I think there’s really something to sustaining your thinking on a singular subject for a certain amount of time. There’s something magical about it.
Just like reading newsletters, the information is super targeted, but it’s also deep, it’s going very, very deep into a singular subject. And that has a way of getting me into flow and inspiring me because I’m making new connections.
3. Video Courses
Number three is video courses or home study courses or whatever you want to call them. These are excellent sources of information as well.
Typically, they’re even more focused than let’s say a newsletter or a book. You might be learning specific aspects of digital marketing like email, or how to use Facebook or things like that.
And while I have not always found them to be the most inspirational sources, certainly not as inspiring as a newsletter or a book, in some cases, I have come away from courses feeling lit up with the actionable insights I could now take to my own business.
And then number four for me is audiobooks.
Now in a way this goes hand in hand with books. The difference I suppose is that you can listen to podcasts or audio programs or audiobooks in your car as you’re driving about.
Over the years, that’s really been the number one place for me to listen to these. But at one point, I was so obsessed that I even listened to them in the bathroom.
But compared to something like a podcast, which I don’t always find inspiring. I don’t always find new information to act on. And the subject matter being covered may not always be relevant to me right now. I can intentionally go out and find audiobooks that are relevant to me and are speaking to my situation and are sure to leave me with insights I can use in my business.
So, while there are a lot of great resources out there, the point is to invest in your education. You’re going to value these resources more. I pay for newsletters, I pay for books, I pay for video courses, I pay for audiobooks. Whichjust goes to show that I am more heavily invested in those than a blog post I read online.
What learning methods inspire you most? I know a lot of people say they like to watch videos. And there are certain visual things like how to tie a tie. That’s better suited to the video medium than say the audio or written word. But with a lot of how-to information, I’ve personally found that video is often unnecessary.
Either way, I would love to hear which sources of information and which learning methods work best for you.
These books are helpful. Are any of these on your website? Can people find them somewhere?
Why, yes. But you won’t necessarily be able to find them, unless you go looking for them, and to be fair, the list continues to evolve.
So, in no specific order, here are 14 of my favorite books on business, marketing, lifestyle, spirituality, and personal development.
Double Double by Cameron Herold
Cameron Herold’s Double Double relays the story of how 1-800-GOT-JUNK? got off the ground, quickly created a massive, palpable presence everywhere they went, and used vision boarding with their entire staff to focus on their goals and translate them into material reality.
As an entrepreneur, you can’t read a book like Double Double and not come away feeling inspired. It will not give you all the answers as to the pathway you need to follow for your achievement, but it will leave you with more than a few ideas of how to construct the reality you wish to create.
To that end, the concluding section, containing Herold’s succinct reflections about startups and businesses will surely leave you with a few steps you’ll feel excited to action immediately.
Learn more about Double Double
The Power of Intention by Dr. Wayne W. Dyer
Just as there is fluff and hot air in creativity and business, spirituality is no less a fighting concern. There are few books that aren’t built on at least some degree of woo-woo, mysticism, or wishing and hoping.
Wayne Dyer’s The Power of Intention, though, is refreshing in that regard, and when I recommend it, I typically recommend a yearly regimen of picking up and reading from cover to cover with pen and notebook in hand.
Be reminded of the gentle power of intention, of being more than your physical body, and of discovering your personal spiritual path.
Learn more about The Power of Intention
Work Less, Make More by James Schramko
With a title like Work Less, Make More, you would likely assume author James Schramko to be a) a scammer, or b) a peddler of inflated value $997 programs containing Googleable information. Of which he is neither.
Working less and making more is counterintuitive, but that is admitted in the book’s subtitle. To have something others don’t have, it stands to scrutiny that you would need to think and act differently.
In this book, Schramko guides us on the often-narrow corridor to reducing your work hours while squeezing ever more out of your daily efforts. And while much of it isn’t easy, and Schramko doesn’t claims that it is, it is the panacea to the overworked, over exhausted, over encumbered entrepreneur.
Learn more about Work Less, Make More
Content Inc. by Joe Pulizzi
Quality, serial content accomplishes many things at once – it educates, entertains, and inspires audiences. It builds authority, trust, and credibility. Perhaps most importantly, it helps you grow your email list and turn prospects into customers.
Demand Metric says content marketing costs 62% less than traditional marketing and generates roughly three times as many leads as traditional marketing. These and other impressive stats demonstrate that content marketing is a force.
At the heart of every YouTuber is content, and though for many the content is the product, smart YouTubers are growing their list while actively promoting new offers to maximize revenue from their reach.
Content Inc. is the definitive playbook for using content to build an audience and profit from it.
Learn more about Content Inc.
Book Yourself Solid by Michael Port
How do you ensure a steady flow of new customers and clients? How can you book yourself solid, and stay booked, as the title of this book suggests?
In this volume, author Michael Port sets forth, in detail, a viable plan for attracting and serving an ever-expanding client base. And he does it all while demystifying and simplifying the entire process and setting warning signs in your path to help steer you clear of common but grievous mistakes.
If you have a business, and it’s working, but not working as well as you would like, you would benefit from a read through Port’s Book Yourself Solid.
Learn more about Book Yourself Solid
The 4-Hour Workweek by Tim Ferriss
The 4-Hour Workweek may be controversial. But it has been my observation that – beyond all the hype and criticism – exists a playbook that lays out, step by step, the process to follow if you’ve ever thought about living life on your own terms.
Do you have a job? Great, author Tim Ferriss will show you how to have a better work life. Do you have a business? Great, Ferriss will explain how you can create more freedom for yourself.
The book certainly glosses over what Ferriss perhaps deemed easy, but others find difficult – namely setting up a business vehicle for freedom (does this even exist anymore?) – but it is a thoroughly inspirational read with some solid takeaways regardless.
Learn more about The 4-Hour Workweek
Traffic Secrets by Russell Brunson
What if marketing and selling your product or service online were simple? What if there were only a few ways to accomplish these ends, and what if it was all laid out for you in rich clarity in a succinct volume?
Russell Brunson’s Traffic Secrets is exactly that, and it will equip you with all the essentials you need to master traffic. It’s not intended to be read in isolation – especially if you have yet to establish your authority and already have a business vehicle in motion. But if you have that, this book offers the keys to the kingdom.
Traffic is work. Of that there is no doubt. But it’s not complicated, nor does it need to be. Identify the traffic sources available to you, uncover the steps to domination, execute even when uncomfortable, and you will have a horse in the race.
Learn more about Traffic Secrets
Anything You Want by Derek Sivers
Is there a specific way to run your career or business? Many would argue that there is. Anything You Want author Derek Sivers, though, argues that you can do things the way you want to do them, simply because you want to do them that way. Subscribing to the methodologies created by others, merely because they sound or feel right, ultimately, may cause more harm than good.
Relieve yourself of the dogmatic pressures of doing things “by the books,” “the right way,” “the way they’ve always been done,” or otherwise. Conventional wisdom sometimes isn’t wisdom at all, and there’s nothing conventional about an entrepreneur’s life to begin with.
Set yourself up to win.
Learn more about Anything You Want
No B.S. Business Success in The New Economy by Dan Kennedy
To create structures and systems that serve you in business, you first need to navigate through a minefield of shills and charlatans, lofty but ultimately disappointing promises, emotional vampires and timewasters, and perhaps even financial ruin.
With author Dan Kennedy at your side, you can develop the mindset necessary to bypassing the distractions and noise, while developing ideas that work, maximizing business results, finding the right people to work with (and how to manage them), achieve peak productivity, and more.
The economy is always changing. And there will be another new economy to come. But rest assured Kennedy doesn’t subscribe to any rosy pictures of the future, and only deals in concrete facts that will show you how to elevate your performance while circumventing the untested and unproven drivel that gurus spout.
Learn more about No B.S. Business Success in The New Economy
The Subtle Art of Not Giving a F*ck by Mark Manson
The shlock that airport newsstands peddle is typically of minimal interest to me. The latest romance novel about some shiny zombies, or charming werewolves, or some other kinky nonsense that serves as little more than momentary escapism and fantasy for the mind that cannot possibly enhance your life.
Mark Manson’s The Subtle Art of Not Giving a F*ck was different from the outset. The introduction, calling out personal development for all its errors, instantly had me hooked, and carried me rapidly from cover to cover. And it did enhance my life.
The title is to get you to open and read, not what the book is about. The book is about starting from the premise that you are perfect as you are, even if you aren’t a world-renowned guitarist, beloved social media influencer, or even a local cat-saving fireman. And that leaves room for you to live into a space of curiosity and allowing, from which the world can unfold, surprise, and delight.
Learn more about The Subtle Art of Not Giving a F*ck
The Alchemist by Paulo Coelho
What is your purpose in life? Your spiritual path? What’s the point of it all, and what are you ultimately working towards? Will your hard work really pay off?
Existential quandaries aren’t anything new, and questions concerning one’s purpose and destiny are certainly as old as language itself.
But what if you could connect to your higher self? What if the path you’re on is perfect, no matter how imperfect it now appears? What if you could get a glimpse into a future where dreams are, in fact, fulfilled?
All this would sound like B.S. and nonsense to me if it wasn’t coming from Paulo Coelho’s The Alchemist. Even celebrity actors like Will Smith claim to have seen a reflection of themselves in The Alchemist.
Learn more about The Alchemist
Sex Money Kiss by Gene Simmons
Everything in life is a financial decision, including marriage. To think any less of it is to arrive at key life decisions naively, purposely leaving a drain unplugged when it is preventable.
Gene Simmons’ Sex Money Kiss is instructive. Not necessarily because it highlights the philosophy of the eccentric (although there is that), but because Simmons’ tone in this book is surprisingly humble and fatherly. He is sincere, if controversial.
Those easily offended by misogyny or what they might perceive at that should steer clear of this book. But those who are willing to read with an open mind, especially artists, will discover a viable pathway to getting what they want in life in this astonishingly rich volume.
Learn more about Sex Money Kiss
Reality Transurfing Steps I-V by Vadim Zeland
What if reality wasn’t set it stone? What if the path you’re on was just the path you wound up on, and at any moment, you had the ability to transfer over to a more positive lifeline, while avoiding a more negative one?
Russian mystic Vadim Zeland surprises and astonishes with his deep knowledge of the topic. He explains the iceberg, not just the portion that’s visible (like in The Secret), but everything beneath the surface that’s affecting the direction you’re headed down, and the lifeline you’re headed towards.
No description of this book, though, would ultimately suffice, as it needs to be read to be experienced. And while the setup itself is lengthy, never mind its chapters, if you read with an open mind and stay the course, much will be revealed to you about creating the life you’ve always wanted.
Learn more about Reality Transurfing
DotCom Secrets by Russell Brunson
Marketer Russell Brunson’s recently revised DotCom Secrets has the potential to transform how you approach business, how you communicate with your audience, and even shift your priorities. I know because that’s how it impacted me.
Brunson doesn’t shy away from sharing his failures or painting a rosier picture than reality dictates. He’s quick to admit that most sales funnels fail, and he’s never had a funnel that was fully optimized or “working” out of the gate. That honesty is refreshing amid the palpable hype surrounding the funnel hacker culture, of which I do not claim to be a proponent. This read will benefit your artistry or business regardless.
Brunson’s in-between volume, Expert Secrets, did not make this list, but perhaps by the time I’ve completed my re-read of the latest revision, I will have changed my mind.
Learn more about DotCom Secrets
Have you read all the above?
What are your favorite books on business, marketing, lifestyle, spirituality, and personal development?
What books do you think I should read next?