This question recently came through on Instagram:
It’s a great question.
Here’s what I see as being the best funnel builder.
Note: This post contains affiliate links.
My Favorite Funnel Builder is KLEQ (formerly 10XPro)
You may not have heard of it. But my favorite funnel builder is KLEQ (formerly 10XPro). And throughout this review, I will cover why.
KELQ is somewhat of a newcomer to the space. But its developers understand the needs of authors, course creators, membership site builders, and anyone wanting to set up funnels, webinars, launches, or otherwise.
If you’ve used other funnel builders (like ClickFunnels), then you understand their strengths and weaknesses well. I have experience with Builderall, Leadpages, ClickFunnels, and CartFlows (I compared some of these in an earlier post). I’ve even built funnels with a hodgepodge of tools (generally not recommended).
If you jumped right into using KLEQ without trying anything else, you would probably take some of the functionality for granted. But if you were to compare it against what else is out there, you would notice some clear differences.
Basically, it’s hard to appreciate what’s amazing about KLEQ without knowing some of the stumbling blocks inherent within other platforms. But I will attempt to describe how KLEQ is different and what I like about it anyway.
What I Like Most About KLEQ
If I were to talk about everything you get with KLEQ, we’d be here all day. So, in this section, I’m going to highlight what I like most about 10XPro and how it’s different from other funnel builders.
Going back many years, I used both Movable Type and WordPress for blogging.
One of the main differences between the two platforms was that WordPress had far more documentation available. Meaning if you ran into any issues with the platform, it was easier to find help with WordPress compared to Movable Type.
KLEQ may be relatively new, but they’ve clearly thought this through. The platform is well-documented. They also offer great support.
Here’s a screenshot of their online knowledge base:
Some of the terminology may take some time to get acquainted with. But that’s par for the course with any funnel builder.
It’s Easy to Use
Deploying a funnel (or campaign) within KLEQ is basically three clicks away from anywhere on the dashboard.
And they’ve got all the common funnel types covered – List Builder, Live Launch, Live Webinar, Book Funnel (one of my favorites), Evergreen Webinar, and more.
Designing pages works much the same way it does with Elegant Theme’s Divi Theme (which is one of my favorites for WordPress). So does ClickFunnels, but it just doesn’t work as well. You’ll struggle far less with KLEQ, and you won’t even have to fuss over some of the technical details that get people tripped up in ClickFunnels.
It’s Simple, Minimal & Beautiful
Although I’m being blunt, this is the best way I can put it:
ClickFunnels is great for the user – not so great for the customer. The customer experience leaves something to be desired, mainly in product delivery. I’m not saying ClickFunnels doesn’t do this. I’m just saying it doesn’t do member’s areas all that well.
KLEQ is great for the user and the customer. The default templates and designs are highly usable, and easily customizable. You can get everything on your site up and running without endlessly mucking about with templates.
Here’s what one of my courses looks like (minimal customization involved):
ClickFunnels is designed to help you build your funnels. And there’s no denying it does that one thing incredibly well! That’s why you won’t outright hear me saying it’s no good.
But it leaves something to be desired when it comes to setting up a membership site or even a course platform.
You can do just about anything you want with KLEQ. You can:
- Build a website with a blog.
- Create funnels (campaigns) with just a few clicks.
- Load up all your courses or member’s content with a killer member’s area.
- Create a fan club or membership site.
- Build a community forum.
- And a great deal more.
With KLEQ, everything is built into one, simple, elegant solution. So, if at any point you’re looking to expand, or you want to build out your business, you’ll be grateful you went with KLEQ.
Downsides to KLEQ?
The only downside I can see is that some are going to consider its cost exorbitant.
I get it. There certainly are more affordable options out there. The question is – do you want to buy a Ferrari and have everything you need in one place, ready to go, or do you want to buy a Toyota, realize it doesn’t have everything you need, and get frustrated with all the workarounds you’ll be forced to employ?
Because that analogy seems to apply in full effect here.
Not to get too philosophical, but if we were to focus on the solution (what we want) rather than the problem (what we don’t want), then covering the cost of the software is simply a matter of getting to breakeven as soon as possible.
And you aren’t going to need many customers to get to breakeven every month. Depending on the product, you would only need one monthly customer (e.g., courses that cost $197 are relatively commonplace).
I know that it takes time to build traffic to anything. Trust me. My journey to 800 visits per month on Music Entrepreneur HQ was a struggle, and it’s well-documented besides.
But you’ve got people like me willing to answer all your questions. Which means, let’s face it, the deck is stacked in your favor.
Can I Use Another Funnel Builder?
Yes. Everything shared here is just one man’s opinion. You don’t need to listen to me.
For me, an elegant solution isn’t just one that’s powerful. It’s also one that’s easy to use. That’s why I like KLEQ.
If you’re happy with your funnel builder, there’s no need to switch.
If you want to explore other alternatives, you’re more than welcome to.
You can build effective funnels without using the same funnel builder I use. Different strokes for different folks.
Funnel Builder, Final Thoughts
When it comes to building funnels, software makes a difference.
Some builders are harder to use than others. That makes delays inevitable, and frustrations a strong possibility.
Some builders aren’t overly customizable. Which can leave you feeling uncertain about your message and whether it will connect.
Some builders are missing functionality. And that can slow down your business’ growth and can even result in greater expenses (because of the need for additional software).
So, choose well. Choose something that allows you to get up and running fast so you can focus on the most important part – marketing and sales!
KLEQ has got a 30-day trial, which is quite generous, so if in doubt, just take it for a test spin.
I’m currently into the fourth and final quarter of my leadership program.
Quarter three was especially eventful, with breakthroughs in a variety of areas of life.
But I did not get around to taking inventory and cataloging everything that was accomplished in quarter three until last week.
I knew that creating a public record would cause completion and help me celebrate these accomplishments (I don’t share to brag).
So, here’s what my team and I achieved last quarter:
And with that, I declare quarter three complete.
The seeds of Music Entrepreneur HQ were in a humble podcast I started in 2009, aptly named the David Andrew Wiebe Podcast.
As the podcast transformed from a promotional tool into an educational hub for independent musicians, we ended up creating many resources for musicians. And one thing that ultimately made Music Entrepreneur HQ a go-to destination for our audience was the free PDFs – eBooks, cheat sheets, transcripts, and other bonuses we generously gave away (in exchange for an email address, of course – but we deliver plenty of value to our subscribers too).
These downloads, though, were mostly loaded up in Leadpages (and in some ways, that meant we didn’t have complete control over our resources and their organization). We still think it’s a great tool and recommend it highly, though we stopped using it a few months ago. We knew that abandoning this tool would mean turning many active links on your website into broken ones, and we’d need to go in and changes these one by one, by hand. Despite this, our gut said take a chance. Much to our surprise, this ended up being a blessing rather than a curse.
Because, as you may well know, we have been more heavily invested in utilizing 10XPro for our books, courses, and coaching programs in the last couple of years. And while I was on a drive the other week, I suddenly realized that we could be using our platform at Content Marketing Musician to host all our PDF files. Not just that but I started to see that we could put them all into a singular vault, so that when you sign up to receive a specific download, you don’t just get access to one – you get access to all of them!
And so, the project is already underway, and as of today you can sign up for access to the brand-new PDF Vault. We are adding new files daily and will have a complete archive in the coming weeks, as we continue to build it out.
So, whether you want to read about how to get more listeners on Spotify, increase your YouTube subscriber base, or read complete transcripts of past podcast episodes, I have no doubt you’ll love this new resource. Sign up for the Music Entrepreneur HQ PDF Vault now.
My productivity tool stack hasn’t gone through any major changes for years.
But because of the intensive, yearlong leadership program I’ve been taking, this has fast become a moving target.
So, here I share my current tool stack to help you find your path in 2022 and beyond.
Desktop Calendar Pad
I’ve explored why this is an indispensable part of my tool stack in a previous post.
I typically use it:
- To track upcoming meetings, interviews, and events
- To track income (in the memo section)
- As an editorial calendar, so I can keep my content queue (on various platforms) full
The calendar pad is great for record keeping as well.
Yellow Legal Pad
I used to use my yellow legal pad for my to-do lists.
These days, I find myself using it to take notes, project and contact lists,scribbles, and for the occasional short-form to-do list.
Because of that, I use it more spontaneously than in the past, and most of the notes I produce have a short lifespan.
Samsung Galaxy S7
I do not own the latest, flashiest phone on the market. I only upgrade after wearing down what I happen to be using at the time, and the Samsung Galaxy S7 is what I’ve been using for the last few years.
It’s easy to become a slave to your device, so I’ve turned off most notifications. I even deleted TikTok off my phone once I logged in on my desktop, because I only use it for marketing purposes.
My phone is great for capturing quick photos and videos, maybe the occasional thought or idea. Besides texting and calling, that’s the main way I use it.
iPad & Apple Pencil
For my reflection time, I often use my iPad and Apple Pencil to handwrite notes. It’s my favorite journaling tool combination.
I also read Kindles on my iPad, though I still prefer physical books to digital ones. An iPad is still lighter for travel.
This is where my to-do lists now reside. I don’t completely understand how this switch happened myself.
It could be because I hadn’t logged into Evernote in a long time, and when I finally returned to it a couple of months ago, I found it a more comfortable working environment.
It could also be that writing down the sheer number of tasks I have to do each week on a yellow legal pad is less practical than it used to be.
Dropbox is so integrated with my workflow that I sometimes forget that it’s a vital part of my creative endeavors.
I’m often moving a lot of files around – screenshots, pictures, raw video files – and often need to be able transfer these files from one device to another. Dropbox is a convenient tool for that.
Even if not for that, though, I use Dropbox for my staff writing duties at Music Industry How To as well.
Gmail, Drive, and Calendar are powerful productivity tools if used correctly.
Gmail is great for organizing your communication and filtering your emails.
Drive is highly searchable, and that makes it easy for you to pull up all your documents, spreadsheets, presentations (and anything else) at a moment’s notice. My Learning folder and LifeSheet are stored inside Google Drive, and I also have them bookmarked in Firefox.
I timebox my days inside Calendar each week now:
I’m also finding that Drive works well as a storage device. If I’m having trouble sending files over via email or Dropbox, Drive usually does the trick.
I initially had some resistance to Slack. I’d heard about its power. Entrepreneurs raved about it. Even after giving it a chance, to me it was just another app.
Because of the previously mentioned leadership program, I’ve had to get used to communicating on Slack, and have also been using it for my own team’s ongoing collaboration.
I still think of it as “just another app,” but I like that it’s highly searchable and you can use it as a file repository, feed reader, and so on.
Every team (and ambitious solopreneur) needs their own internal wiki, online bulletin board, or project management system.
Notion makes it easy for you to create a highly organized database with tables, calendars, to-do lists, and more. You can even embed media.
Although I still use Google Meet here and there, most of my video conferencing needs are covered by Zoom. It integrates nicely with most calendar solutions as well.
Almost all my writing is done inside Word.
Google Docs are fine, especially if I want to be able to write wherever, whenever on any device, but they don’t catch all my errors.
I have not used Grammarly, and don’t intend to. Word suits my writing style best.
I also use Excel for ledgers here and there.
Canva is nice, but I know my way around Adobe Photoshop better.
Photoshop is also far more versatile, and if you design in a professional capacity, you need all the power you can get.
I’m not the best designer in the world, and don’t claim to be. But Photoshop is part of my workflow because my various duties require it, and a different app (like GIMP) would just slow me down.
Campaigns and sales funnels would take me much longer to build with any other piece of software. 10XPro lets me set up websites, membership sites, campaigns, and sales funnels with the click of a button.
I will be setting up more products and programs over at Content Marketing Musician because of how amazing this piece of software is.
Read my review of 10XPro.io
Remember – productivity doesn’t necessarily mean more tools.
But if you’re doing everything by the seat of your pants, guaranteed you’re sacrificing productive time.
What structures will you be putting into place? What systems do you already have?
Although I don’t come cheaply, as a champion of artistic success, I’m always here to support you. If you’d like my coaching on setting yourself up for an effective 2022, get in touch. You would also merit from a read through of my latest, The Music Entrepreneur Code – 2022 Edition.
👉 Friendly reminder… Your week is what you make of it. It doesn’t matter what you’ve encountered this past week, you can get something from everything if you have the right mindset. Just look at me. I’m playing catchup with my projects on a Saturday.
✅ Not sure how to steer your marketing efforts? The Rule of 5 Marketing is for you.
👩💻 This is my definitive review of 10XPro.
🐤 Tired of Twitter? You really need to have a look at BitClout.
🎛️ My new musical gear came in (and I’m able to get back to recording my demos):
💻 I continue to enjoy myself on BitClout. When will you be joining me? You do know we can elevate each other on that platform, right? I’ve decided once and for all it’s the better Twitter.
📘 The Music Entrepreneur Code – 2022 Edition is staring at you, wondering when you’re planning to pick it up and read it.
🎸 Ready to start playing the guitar? It’s time to download The Chord King System eBook.
🖱️ Follow me on TikTok.
🙏 Special shoutout to Shannon for creating some awesome playlists and adding my tracks to them.
😢 Dry skin got you down? Then you might want to check out these products…
And there’s always more where this came from…
💪 Thank you for your creativity and generosity. I’m rooting for you.