Structures & Snowballs in Your Music Career

I write a new piece of content daily. I schedule it to publish at 1 PM PST on my blog. This content is created deliberately, and with intention. It’s usually a small piece that forms a bigger whole long-term. Not everyone knows that or understands why it matters.

What I’ve just described, though, is a structure. And a structure is something you put in place to ensure your success.

This is not a conversation about content though. It’s a conversation about ensuring that you’re consistent in taking the actions that lead you where you want to go. Structure crates consistency.

For instance, you could have a structure built around songwriting. Every Friday, you sit down to write for an hour at 3 PM. After your session’s over, you share a short clip of the song you’ve written on Instagram. That would be a structure.

And what would it help you achieve over the long haul? Maybe not mass fame or fortune. But it could be a piece of the puzzle that helps your music career. Maybe you’d never run out of songs or song ideas again. And maybe your Instagram following would grow, even if gradually. That would be cool, right?

But the reality is this is how most things work. As much as we desire instant gratification, it’s not available much of the time. So, it’s our habits that help create momentum. You can’t expect your career to blow up just because. It probably won’t.

As for the habit of publishing I mentioned earlier, do you know what that helps me do?

Obviously, publishing a 300- to 800-word blog post daily isn’t going to propel me to superstardom. Plenty of people publish amazing content every single day.

You know what it does do though? It helps me write my next book. And a book is far more valuable than a blog post. Small pieces start form the bigger whole. And it doesn’t need to take a fully year. I could have another book in 90 days.

Setting aside time to write songs daily or weekly can help you create your next album. And if you’re consistent, you could have that done in a shorter period than you might think.

Don’t lose sight of the long-term as you’re facing short-term decisions. A small habit could be the snowball that starts rolling down the hill, gains momentum, and turns into an avalanche of success.

For a proven, step-by-step framework in cracking the code to independent music career success, and additional in-depth insights into making your passion sustainable and profitable, be sure to pick up my best-selling guide, The Music Entrepreneur Code.