In some ways, this past week was grueling. But I am also excited about what I see unfolding, and today’s #StrategySunday helped me clarify and solidify lessons from what went wrong as well as what went right.

So, here’s this week’s #StrategySunday:

Minutes

Here is what I went over during this planning session:

  • I reviewed last week’s notes.
  • I went over content duties for the week, with an emphasis on which post ideas I want to prioritize.
  • I went over my admin duties for the week. I have relatively few, and some of the ones that have been hanging in the balance kind of took care of themselves this week.
  • I reviewed client work. I was able to complete a one-off this past week, but I still have a couple of key deadlines – one mid-month, and one at the end of the month.
  • I went over what I’m looking to accomplish with music. No changes here, but I’ll need to be a little more deliberate about making time for music if I am to make progress in this area.
  • I went over what I’m looking to accomplish in terms of product promotion and development. No changes here – the new course just went live, and I’m planning for the next launch.
  • I finally answered Hyatt’s seven questions. This is something I’ve been doing yearly for a long time, but I’m only getting around to it now here in 2021.

Lessons

Was there anything that come out of this week’s reflection and planning session?

  • Spend more time thinking, reflecting, and researching for each week’s podcast. If I want to level up my podcast content, I can’t do the same thing expecting different results. If I look ahead and know what I’m going to be sharing each week, I can be more deliberate of how I spend my reading and learning time as well.
  • Effectiveness diagnostic. This is something I stumbled on this past week and will talk about in a future blog post. Using this diagnostic, I got a better handle on what’s working and what isn’t. If I were to 80/20 my work, I have a better sense of what that might look like.
  • Newsletter. I began to see some possibilities in terms of what I could do with my newsletters and started actioning them immediately. I figured out a way to repurpose and leverage existing content without having to reinvent the wheel, and while I might invest more time into creating a more unique newsletter experience in the future, for the time being, this new method is working great.
  • There has been some miscommunication with prospective podcast guests. I do not blame anyone specifically but take responsibility for where things have gone wrong on my end. Nevertheless, it was a source of pain this past week. I plan to spend more time vetting potential podcast guests and intend to put a questionnaire in place for anyone who might be interested in being on the show. I don’t think it makes sense to interview just anyone anymore.

Ideas

Were there any ideas that came out of this week’s session?

  • Author Dan Kennedy suggest that we should never reinvent the wheel or start with a blank page. This lesson has been sinking in more. And that led me to the idea of creating blog post templates (especially for recurring post types like this one), something I have already begun work on.
  • I spend quite a bit of time engaging on Twitter. That said, I know that I could be automating some of this activity. I would never put it all on autopilot because I know that could negatively affect engagement. At the same time, I can also see that some of my messaging remains a constant and there is no need to reinvent the wheel either (also see above). I see that some of the people I follow and who are prolific also depend on tools like Hootsuite, so I think I’m on the right track with this. This will require further thought.
  • I’d like to put together short videos for social media a la James Schramko, especially on channels I spend more time on (i.e., Twitter). That said, time is of the essence, and I don’t think this is realistic right now.

Final Thoughts

Thanks for joining me, champ!

If you need more inspiration, refer to yesterday’s weekly digest.

That’s it for this week’s #StrategySunday. Wishing you the best of weeks!

P.S. I just launched my new course, the Entrepreneurial Essentials for Musicians Masterclass.

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Hold Your Horses, Cow-Person!

From: David Andrew Wiebe
To: You!

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