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The algorithm favors the prolific.

This is going to be an unpopular opinion among creatives and creators, but it’s the reality.

To be fair, there is always a pendulum swing. Sometimes, quantity wins over quality. At other times, quality wins over quantity.

And you can still strike a meaningful balance – remaining prolific while creating something you can be proud of.

At some point, the pendulum will swing back the other way. Quality will become the focus again.

But presently, showing up and doing the work is paramount to all else. It gets you in front of your audience, your prospects, and even your current customers and clients.

Showing up and doing the work is paramount to all else. Click To Tweet

And it’s the fairest advantage there could be because you don’t need to be a genius to show up and do the work. It’s easy to do, and it’s easy not to do. But it does require discipline.

As I have shared throughout the year so far, my main traffic channels (besides search) are Twitter and Medium. I’m still experimenting with plenty of new platforms (including Telegram), but most of my attention is on Twitter and Medium.

And at this point I feel I have cracked the code on Twitter. I don’t see massive gains daily but waking up to eight to 12 notifications every morning tells me I’m on the right track, and I just need to keep doing what I’m doing, adjusting slightly as needed.

I’m not entirely sure I have cracked the Medium code yet. But I do feel I’m well on my way. I’m getting good engagement and response on my articles, people are sharing them, I’m getting added to new publications, and most days my following grows by a few followers.

Of course, my Medium income is growing incrementally too, though to me it’s amazing that people read and appreciate my work. Any income I make in exchange is a blessing.

Naturally, I’m looking to keep leveling up. If you’re not growing, you’re diminishing. And the easiest way to measure growth is with engagement, followers, and creative income.

If you’re not growing, you’re diminishing. Click To Tweet

But I do think the couch to small screen viral dream is just that – a dream.

Most businesses, in fact, wish for small, consistent, manageable growth – it mitigates a sudden, massive influx in demand they simply cannot meet without increasing their expenses alongside the growth. It’s not sexy, but it’s workable.

And what I’m experiencing right now is small, consistent, manageable growth.

It isn’t always exciting, and it certainly isn’t sexy. Sometimes, at the end of the day, I find myself wondering whether I focused on the right things. But the result are stacking.

And that has a way of letting you know that you’re on the right path.

Everyone wants to go viral. Sure, I’m not opposed to that. But I’m not counting on it.

Short-term, incremental growth is validation enough. And importantly, it leads to big, long-term results assuming you remain consistent.

Don’t despise small beginnings. Begin to look for signs of incremental growth.

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