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New Year resolutions be damned. They are typically broken and discarded within 36 days of being created.

Lest you feel special enough to break that barrier, straight for the jugular, resolutions are usually abandoned because people attempt to build on a past of stumbles and failures instead of clearing away the garbage and starting fresh. Building on shaky foundations is foolish, doomed from the start.

For ambitious creatives who still believe in themselves, I prescribe a separate regimen of choosing three words for your year and keeping them visible in your workspace for the duration, a practice author Chris Brogan turned me onto years ago.

Here I will share the three words that lived as possibilities for me this past year, as well as the three words I’ve elected for 2022.

Reflecting on My 3 Words from 2021

Maximize – I discovered the true meaning of maximizing in 2021, in which I was pressed for breakthroughs and expansion in every area of life. I discovered what it means to move multiple projects forward with urgency. I let go of the need to second guess every decision and action. I came to a point of acceptance, that no matter the project, I could create my existence instead of hoping and wishing for a following or waiting for some influencer to recognize me for my talents. I am a champion of artistic success, undeterred by setbacks or failures, which will ultimately serve as the building blocks for my inevitable success.

Optimize – At the dawn of the year, I created my own path to optimization with a YearSheet, and reviewing it now, I can see that it served as my North Star until I was presented with far superior paths. I’m in my third quarter of a yearlong leadership program, in which I got to discover powerful structures for accomplishment. Marketer Russell Brunson’s DotCom Secrets was later layered in, filling some critical knowledge gaps. I got more than just better. I got a breakthrough.

Experiment – At my business coach’s urging, I set out to establish myself as an expert and celebrity in music. And so, experiment I did, with live streams, blogging daily, 18+ platforms, and more. Yet again, I had no way of knowing I would be presented with breakthrough opportunities, and instead of moving idly and frantically from one project to another, as I surely would have done of my own agency, ended up fulfilling on pinpointed, longtime dreams like the Elite Players: All Access Pass online academy. I became a three-time winning, one-time nominated Best Original Score composer of The Nobody Prayer (Original Soundtrack). With Break the Business, I made my first foray into satellite radio. The second edition of the best-selling The Music Entrepreneur Code was also unleashed.

My 3 Words for 2022

Intention – Beyond my 20% time, my days of dizzying and unfocused experimentation are over. I now know myself better than ever, and I’m settling in for the long haul. I am an author, entrepreneur, and musician, and attempting to remove or tweak any part of that is to mess with my very identity. I declare 2022 a year of powerful, massive, intentional progress in areas that matter most to me.

Recognition – Success, for me, is not about individual accomplishment. And while awards and accolades are desired and welcome, I’ve realized that they rarely serve as vehicles for fulfillment and are sometimes hollower than they appear. I seek a breakthrough in recognition, knowing that it will ultimately mean confronting what I have been avoiding and fearing in recognizing myself and others.

Love – Another bold choice, but I’m ready for the challenge. Love takes many forms, whether it’s self-love, loving another, falling in love, demonstrating love through action, tough love, or otherwise. Breakthrough in this area is wanted, knowing it will mean looking deeply in my own life where love is missing and not freely given.

Choosing Your 3 Words

Over the years, what choosing three words has taught me is this – you are choosing areas where breakthrough is desired.

So, selecting “Relationship” as one of your words when you have no desire of confronting your greatest challenges and fears connected to relationship is incongruent. If you’re not prepared for breakthrough in that area – usually requiring upheaval – opt for something else.

Following intuition is acceptable, though, as you know yourself better than you think you do, and you will choose words better suited to your situation than you might think. Too much pondering can be a hindrance in progress.

Past Reflections

2015 – Profit, Outreach, Expansion (planted some important seeds)
2016 – Flow, Create, Helpfulness (an unfocused year)
2017 – Adventure, Collaboration, Health (a challenging but awesome year)
2018 – War, Initiative, Connection (a year that started weak and ended strong)
2019 – Confidence, Breakthrough, Fulfillment (a year of intense personal growth)
2020 – Completion, Curation, Synthesize (a year to find my North Star)
2021 – Maximize, Optimize, Experiment (a breakthrough year in production, productivity, validation, team, and communication)

Further reading and helpful prompts are also available in my Start Your Year the Right Way, with convenient notetaking space built right into the book. Setting yourself up for a powerful year is a matter of setting the right structures in place, and your discovery begins with identifying profitable practices for your career and life.

Final Thoughts

If you are seeking council moving forward with your new year plans, and desire to make 2022 a breakthrough year, the premium on my coaching will be worth your while. Get in touch. I do not respond to all emails straightaway, but always get back to potential clients in a timely fashion.

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